Fujifilm Announces the Next Generation of its instax mini LiPlay™ Hybrid Instant Camera Series


instax mini LiPlay+™ Hybrid: B&H Photo / Amazon
instax™ mini Soft Glitter instant film:
B&H Photo / Amazon

Fujifilm Announces the Next Generation of its instax mini LiPlay™ Hybrid Instant Camera Series
RATINGEN, Germany, October 14th, 2025. FUJIFILM Europe GmbH, Imaging Solutions Division, is proud to announce the introduction of its instax mini LiPlay+™ hybrid instant camera (mini LiPlay+™), an update to the popular instax mini LiPlay™ line that debuted in 2019. This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.

As Fujifilm’s first hybrid instant camera, and the first camera with the unique capability to integrate sound into photos, our mini LiPlay™ line of hybrid instant cameras has always been one of our most unique offerings,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “mini LiPlay+™ builds on the distinctive features of the original mini LiPlay™, giving users even more creative ways to express themselves through photos and sound. It’s a truly versatile hybrid camera with a unique set of attributes to suit every skill and interest level.

Main Features:
instax mini LiPlay+™ Smartphone App

The free, downloadable instax mini LiPlay™ App allows users to capture images remotely via Bluetooth connection, add finishing touches to images with frames, and print photos from a connected smartphone. Users can further embellish their images by adding sticker icons or overlay text, making each image a true custom creation.

Dual camera functionality

The mini LiPlay+™ hybrid instant camera features both a front main camera and a rear-facing wide-angle selfie camera. New to mini LiPlay+™ is layered photo mode, in which images created with both the front and rear cameras can be combined so the images appear in layers, one in the foreground and one in the background. When editing images, users can choose between instax-Rich mode™ and instax-Natural mode™ to accentuate their images and choose from a selection of artful filters to express themselves further. mini LiPlay+™ also features automatic exposure and flash control to enhance image quality and includes either 2 or 10 second timers.

Instax Sound Print™ and instax Sound Album™

Users can utilize the free, downloadable instax mini LiPlay+™ App to add sound features to their images. With the instax Sound Print™ feature users have four unique ways to record 3-second audio clips to add to their images, then listen back by scanning the printed QR code on your photo (instax™ instant film required and sold separately) with their smartphone. Alternatively, the instax Sound Album™ feature turns adventures into custom animated videos with sound, vibrant backgrounds, and standout music.

New instax™ mini film variety introduced

Also being announced at the same time as the mini LiPlay+™ camera is instax™ mini Soft Glitter instant film, available in a 10-exposure pack. Gold accents combine with soothing hues to bring a calming shimmer to the frames around each photo.

Posted in Instax, Instax Mini LiPlay| Tagged , | 22 Comments

Fujifilm Continues To Have Strong Sales At MapCamera For September


Last month, Fujifilm absolutely dominated Map Camera’s Rankings, but this month the newly released Ricoh GR pushed Fujifilm out of the top spot. Fujifilm managed to hold onto 2nd and 3rd spots, and I would guess that the X-M5 overtaking the X-E5, with the X-Half missing from the rankings, is due to supply chain issues rather than anything else.

Map Camera was not clear if the X-E5 had been shipped to them in higher numbers than the X-M5, since the X-M5 sold out and the X-E5 did not, and people have been panic-buying cameras like the X-Half due to the uncertain availability, which seems to be unfounded since the X-Half is in stock everywhere. You can read Map Camera’s perspective below. Fujifilm cameras continue to sell very well this year, and it will be interesting to see how Ricoh GR sales develop since it is a very expensive camera that is primarily purchased for its pocketability and availability over a camera like the Fujifilm X100VI.

September ranking of new digital cameras
RankingManufacturerProduct namecategory
1st placeRICOHGR IVcompact digital camera
2nd placeFUJIFILMX-M5Mirrorless camera
3rd placeFUJIFILMX-E5Mirrorless camera
4th placeRICOHGR IIIxcompact digital camera
5th placeCanonEOS R6 Mark IIMirrorless camera
5th placeSONYα7C IIMirrorless camera
7th placeSONYα7IVMirrorless camera
8th placeHASSELBLADX2D II 100CMirrorless camera
9th placeCanonEOS R5 Mark IIMirrorless camera
10th placeNikonZ fMirrorless camera

Coming in second place is the FUJIFILM X-M5, which has moved up one place from third place last time. Sales have also increased since last time, and it continues to be very popular. However, supplies from the manufacturer remain unstable, and new pre-orders cannot be accepted, so orders are only being accepted for the number of units that arrive. Even so, the units that arrive sell out quickly.

Coming in third place is the FUJIFILM X-E5, which debuted at number one last time. It has slipped to third place, slightly behind the second-placed X-M5.
Immediately after its release, supply was unstable, but supply increased from mid-September, and currently all models except the black body lens kit are “in stock.” Still, it’s surprising that it didn’t come close to the X-M5. There were a huge number of sales at the time of its release last time, so perhaps most of the models were already sold to those who wanted them at that point.
So, what will the future hold? I’m curious to see how it ranks next time.

One thing that’s bothering me is that FUJIFILM, which dominated the top three spots last time, and the X half X-HF1, which came in second, are nowhere to be seen.
By August, supply had stabilized and all colors were “in stock,” so it’s ironic that they’ve suddenly dropped out of the rankings. Perhaps this model was also sold to those who wanted it. Could it be that the lack of stock was boosting its popularity? Such is the surprising drop in popularity. – MAPCAMERA

Fujifilm Dominates MapCamera Sales Ranking Again

Posted in Fujifilm X-E5, Fujifilm X-M5| Tagged , , , , , , , , , , , , , | 22 Comments

Fujifilm X-E5 w XF23mmF2.8 Black Shipping Monday and Silver Shipping Wednesday


The popular Fujifilm X-E5 with the compact Fujinon XF23mm f/2.8, which won’t ship on its own until December, will be in stock at Amazon soon. There are Black cameras available to ship on Monday, and Silver cameras will ship on Wednesday.

Fujifilm X-E5: B&H Photo / Amazon (Black : Silver) / Moment / Adorama
Fujinon XF23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

Posted in Fujifilm X-E5| Tagged , | 21 Comments

New Firmware Released For Fringer EF-GFX, EF-FX and EF-NZ Adapters


Fringer EF-GFX: B&H Photo / Amazon
Fringer NF-FX II (FR-NZ2): Amazon / B&H Photo
Fringer EF-NZ II (FR-FTX2): Amazon / B&H Photo
Fringer EF-FX Pro III (FR-FX3): B&H Photo / Amazon
Fringer EF-FX Ultra: B&H Photo / Amazon

We have released new firmware for Fringer EF-GFX Pro, EF-FX Pro III/II, EF-FX Ultra, EF-FX II and EF-NZ II/I.

The new firmware includes numerous improvements, including fixes for compatibility issues with recently released Laowa lenses.

Detailed improvements are as follows.

Fringer EF-GFX Pro

Please download the new firmware and its release notes here. Follow the instructions in the release notes or user’s manual to update your adapter.

Fringer EF-FX Pro III/II, EF-FX Ultra, EF-FX II

Please download the new firmware and its release notes here. Follow the instructions in the release notes or user’s manual to update your adapter.

Fringer EF-NZ II/I

Please download the new firmware and its release notes here. Follow the instructions in the release notes or user’s manual to update your adapter.

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Posted in 3rd Party Lens, Accessories, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , , , , , , , , , | 14 Comments

TTArtisan 17mm F4 ASPH. Tilt-Shift GFX Announced


TTArtisan 17mm F4 ASPH. Tilt-Shift has been announced for GFX and is available via Amazon or directly.

  • Ultra-Wide 17mm Perspective – Perfect for Architecture & Landscape Photography
  • Tilt ±8° & Shift ±8mm – Corrects Perspective Distortion with Precision
  • 360° Rotation (15° Click Stops) – Flexible Composition at Multiple Angles
  • Ultra-Large Image Circle (Φ64mm) – larger than that of medium format lense
  • All-Metal Body with Clicked Aperture Ring – Built for Professional Durability
  • 17 Elements in 11 Groups – Sharp, Clear & Detailed Rendering
  • Closest Focus Distance: 0.3m | Manual Focus
  • Weight: Approx. 1051–1056g

 

Posted in 3rd Party Lens| Tagged , , | 15 Comments

Sirui Aurora 35mm f/1.4 Formally Announced


Sirui Aurora 35mm f/1.4: B&H Photo

The Sirui Aurora 35mm f/1.4 was first listed on B&H Photo early here, but it was formally announced today. This lens features a full-frame design and is also compatible with the X-Mount system.

With its bright f/1.4 aperture and “true to sight” focal length, the FUJIFILM X Aurora 35mm f/1.4 Lens from Sirui is a classic wide-angle prime lens with a compact and lightweight design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low-light and for controlling depth of field.



Posted in 3rd Party Lens| Tagged , , , | 15 Comments