Fujifilm Will Expand Instax Film Production by 10% in 2026

By Louis Ferreira | Published: December 18, 2025


Fujifilm Reinforces Production Facilities for instax™ Films
5 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 10%

TOKYO, December 18, 2025 – FUJIFILM Corporation announces a 5 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax™ films. In order to cater to the global demand increase for the instax™ series, Fujifilm working to expand the production capacity of instax™ film. The newly enhanced production facilities will begin operations in stages from spring 2026 and are expected to be fully operational by autumn 2026. When the new production lines go fully operational, instax™ films’ production capacity will increase by approx. 10% compared to FY2025.

Since its launch in 1998, instax™ has continued to evolve through product development that incorporates the latest trends and technologies. It becomes a global brand available in more than 100 countries worldwide. The instax™ series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and a palm-sized camera. Furthermore, with the introduction of the event application “instax Biz™,” which enables shooting and printing with original design templates, the usage of instax™ products has extended to business applications.

To meet the growing global demand, we have been continuously investing in production facilities for instax™ film since 2022. Combining the investment of 2 billion yen announced in 2022, the 4.5 billion yen investment announced in 2023, and this latest investment, the cumulative investment instax™ film production facilities now totals around 11.5 billion yen. As a result, production capacity for instax™ film will increase by approx.50% compared to FY2022.

Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax™ instant photo system that allows people to enjoy on-the-spot photo printing.

Overview of the capital investment
Company Name
Ashigara Site, Kanagawa Factory, FUJIFILM Corporation

Location
210 Nakanuma, Minami-Ashigara-shi, Kanagawa, JAPAN

Total Investment Amount
Approx. 5 billion JPY

Main Investment Details
Building new production lines for instax™  films, and other accompanying facilities

Operation commencement
Due to go operational in stages, starting in the spring of 2026

Fujifilm Instax cameras can be found at B&H Photo and Amazon

Posted in Instax, Press releases| 35 Comments

Fujifilm X-T30 III Firmware 1.01 Released

By Louis Ferreira | Published: December 18, 2025


Fujifilm X-T30 III: B&H Photo / Amazon / Adorama
Fujinon XC 13-33mm f/3.5-6.3: B&H Photo / Amazon / Adorama

Fujifilm released firmware update 1.01 for the Fujifilm X-T30 III, which you can download here.

The firmware update Ver.1.01 from Ver.1.00 incorporates the following issue:

  1. The LCD color tone is optimized to produce more neutral colors.

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Posted in Fujifilm X-T30 III| Tagged , , , , , , , | 1 Comment

7Artisans 6mm f/2.0 Announced

By Louis Ferreira | Published: December 17, 2025


The 7Artisans 6mm f/2.0 has been announced and is now available from B&H Photo.

Specifications:

  • Focal Length: 6mm (APS-C)
  • Aperture: f/2.0
  • Field of View: 220°
  • Focus: Manual Focus
  • Mounts: Fujifilm X, Sony E, Nikon Z, Canon RF, MFT







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Plus our owners’ groups
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Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in 3rd Party Lens| Tagged , , | 31 Comments

GFX100RF 35mm f/4 Lens and a Mysterious 28mm f/4 Formula

By Louis Ferreira | Published: December 16, 2025


Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Patent JP-2025-178957 Details GFX100RF Lens and a Mysterious 28mm Formula

A newly published patent (JP-2025-178957, published Dec 9, 2025) has surfaced, giving us a fascinating look under the hood of the GFX100RF. While we have been enjoying the camera since April, this filing reveals exactly how Fujifilm’s engineers managed to fit a medium format lens into such a compact body.

However, the patent contains a second optical example that is raising eyebrows: a 28mm lens that does not appear to cover the medium format sensor at all.


The GFX100RF Lens: 35mm f/4 (Example 2)

The second example in the patent describes a 35mm f/4 lens with an image height of approximately 28.2mm. This perfectly matches the GFX sensor (which requires a roughly 27-28mm image height to cover the semi-diagonal).

This confirms the optical DNA of the GFX100RF. The design utilizes a back focus of just ~5.4mm, allowing the rear element to sit virtually on top of the sensor. This ultra-short distance is what makes the camera so thin compared to GFX interchangeable lens bodies, but it necessitates the fixed-lens design with a built-in leaf shutter.


The Mystery: 28mm f/4 (Example 1)

Here is where things get interesting. Example 1 in the filing details a 28mm f/4 lens.

Initially, one might assume this was a wide-angle concept for a “GFX100RF Wide.” However, looking closely at the data, the image height (Y) for this lens is significantly smaller than what is required for medium format.

The image circle in Example 1 appears closer to Full Frame (36x24mm) or potentially a very aggressive APS-C projection. If this lens were mounted on a GFX sensor, it would likely produce massive mechanical vignetting.

What is the 28mm for?

There are a few possibilities for this “mystery lens”:

  • A Full Frame Experiment: While Fujifilm has historically avoided Full Frame, patenting a fixed-lens formula for this format suggests they are at least exploring the optics required for a competitor to the Leica Q or Sony RX1 series.
  • APS-C Wide Angle: This could be a new wide-angle formula for a future premium X-series compact (an “X80” successor or similar).
  • Incomplete Data: It is possible the 28mm example relies on even heavier digital stretching than the 35mm, though covering the jump from Full Frame to Medium Format purely via distortion correction would be an extreme engineering feat.

For now, the patent serves as confirmation of the brilliant engineering in the GFX100RF, while leaving us with a very interesting breadcrumb regarding Fujifilm’s R&D into other sensor formats.

via J-PlatPat

Posted in Fuji patents, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel| Tagged , , , , , | 50 Comments

New 7Artisans 50mm f/1.2 Announced – A Fun Budget Option

By Louis Ferreira | Published: December 15, 2025


7Artisans 50mm f/1.2: B&H Photo

The 7Artisans 50mm f/1.2 has been announced, and it has an interesting built-in lens hood that reminds me of the Leica Summilux. The lens in no way will compete with the Summilux, but it could be a fun lens to own, thanks to its rich character. If you don’t have a cheap character centric 50mm lens, then this might be the lens for you.

Key Features

  • APS-C Format | f/1.2 to f/16
  • 75mm (35mm Equivalent)
  • Manual Focus Design
  • Minimum Focusing Distance: 2.3′
  • 11-Blade Diaphragm

Posted in 3rd Party Lens| Tagged , , | 27 Comments

Fujifilm Savings Sunday Holiday Edition

By Louis Ferreira | Published: December 14, 2025


Unofficial Fujifilm Sale

Fujinon XF8mm f/3.5 (Save $250 @ B&H Photo And Amazon):
B&H Photo / Amazon / Adorama

Fujinon XF 90mm F2 R LM WR (Save $300 @ B&H Photo and $359 @ Amazon):
B&H Photo / Amazon / Adorama

Fujinon XF 500mmF5.6 R LM OIS WR (Save $750 Everywhere):
B&H Photo / Amazon / Moment / Adorama

Fujinon XF16-80mm F4 R OIS WR (Sace $250 @ B&H Photo and Amazon:
B&H Photo / Amazon / Adorama

Official Fujifilm Sale

X Cameras
Fujifilm X-T5 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-T50 (Save $100):
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Fujifilm X-S20 (Save $100):
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Fujifilm X-Half Frame (Save $200):
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X Lenses
Fujinon XF 18mm f/1.4 R LM WR (Save$100):
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Fujinon XF 23mm f/1.4 R LM WR (Save$100):
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Fujinon XF 33mm f/1.4 R LM WR (Save$100):
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Fujinon XF 56mm f/1.2 R WR MKII (Save$100):
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Fujinon XF 50-140mm F2.8 R LM WR (Save $200):
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Fujinon XF 70-300mm f/4-5.6 (Save $100):
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Fujinon XF 100-400mm f/4.5-5.6 R LM OIS WR (save $400):
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Fujinon XF 150-600mm f/5.6-8 R WR (Save $400):
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GFX Bundles Save $1,000, plus get a free CFexpress Type B Card and a camera bag

GFX Lenses

Fujinon GF55mm f/1.7 (Save $500):
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Fujinon GF80mm f/1.7 (Save $500):
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Fujinon GF 110mm F 2 R LM WR (Save $500):
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Fujinon GF20-35mm f/4 (Save $500):
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Fujinon GF 32-64mm f4 R LM WR (Save $500):
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Fujinon GF45-100mm f/4 R LM OIS WR (Save $500):
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Fujinon GF100-200mm f/5.6 R LM OIS WR (Save $500):
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Additional Savings
Manfrotto NP-W235 Kit with 2 Batteries (Save $20):
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Thypoch Simera 28mm f/1.4 (Save $150):
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Thypoch Simera 35mm f/1.4 (Save $180):
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Sigma 16mm f/1.4 DC DN Contemporary (Save $75):
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Sigma 30mm f/1.4 DC DN Contemporary (Save $75):
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Sigma 56mm f/1.4 DC DN Contemporary (Save $75):
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Sigma 18-50mm f/2.8 DC DN Contemporary (Save $75):
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Tamron 11-20mm f/2.8 Di III-A RXD (Save $60):
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Tamron 17-70mm f/2.8 Di III-A VC RXD (Save $100):
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Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (Save $100):
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Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $300):
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Laowa 9mm f/2.8 Zero-D (Save $40):
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Laowa 65mm f/2.8 2x Ultra Macro APO (Save $40):
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Laowa 12-24mm f/5.6 Zoom Shift CF (Save $70):
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Mitakon Zhongyi 20mm f/2 4.5x Super Macro (Save $90):
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Lensbaby Velvet 85mm f/1.8 (Save $124):
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Silver NiSi 15mm f/4 Sunstar ASPH (Save $50):
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Black NiSi 15mm f/4 Sunstar ASPH (Save $50):
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Sirui 75mm f/1.8 1.33x Anamorphic (Save $205):
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Sirui Saturn 35mm T2.9 1.6x Carbon Fiber (Save $440):
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Sirui Sniper 16mm f/1.2 Autofocus (Save $79):
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Sirui Sniper 23mm f/1.2 Autofocus (Save $69)
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Sirui Sniper 33mm f/1.2 Autofocus (Save $69):
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Sirui Sniper 56mm f/1.2 Autofocus (Save $69):
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Sirui Sniper 75mm f/1.2 Autofocus (Save $79):
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Sirui Sniper 2 Lens Kit with 16mm f/1.2 and 75mm f/1.2 (Save $199):
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Sirui Sniper f/1.2 Autofocus 3-Lens Kit (Save $249):
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Sirui Aurora 85mm f/1.4 (Save $100):
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SLR Magic HyperPrime CINE 50mm T0.95 (Save $400):
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Tokina SZ 33mm f/1.2 (Save $40):
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Tokina SZ 300mm f/7.1 Pro Reflex MF CF (Save $150):
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Tokina SZX 400mm f/8 Reflex MF (Save $30):
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Tokina SZX 400mm f/8 Reflex MF Lens with 2x Extender (Save $70):
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Tokina SZ 500mm f/8 Reflex MF (Save $40):
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Tokina SZ 600mm f/8 Pro Reflex MF CF (Save $200):
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Tokina SZ 900mm f/11 Pro Reflex MF CF (Save $200):
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Tokina atx-m 23mm f/1.4 (Save $250):
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Tokina atx-m 33mm f/1.4 (Save $200):
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Voigtlander Nokton 23mm f/1.2 ASPH (Save $100):
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Voigtlander Nokton 35mm f/0.9 (Save $300):
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Voigtlander Nokton 50mm f/1.2 (Save $100):
B&H Photo / Amazon

3rd Party GFX and GFX Savings
Laowa 15mm f/4.5 Zero-D Shift (Save $120):
VenusOptics / B&H Photo / Amazon / Adorama
Laowa 20mm f/4 Zero-D Shift (Save $110):
VenusOptics / B&H Photo / Adorama
Laowa 55mm f/2.8 Tilt-shift 1X Macro (Save $130):
Venus Optics / B&H Photo / Amazon
Laowa 100mm f/2.8 Tilt-shift 1X Macro (Save $130):
Venus Optics / B&H Photo / Amazon

Mitakon Zhongyi Speedmaster 80mm f/1.6 (Save $100):
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FotodioX Hasselblad V Lens to FUJIFILM G-Mount (Save $50):
B&H Photo / Amazon

20% Off All Viltrox Products  B&H Photo
Pro Lenses
Viltrox AF 75mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama
Viltrox AF 27mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama

Air Series
Viltrox 15mm f/1.7: B&H Photo / Amazon
Viltrox 25mm f/1.7: B&H Photo / Amazon
Viltrox 35mm f/1.7: B&H Photo / Amazon
Viltrox 56mm f/1.7: B&H Photo / Amazon

Black
VILTROX 13mm f/1.4:B&H Photo / Amazon / Adorama
VILTROX 23mm f/1.4: B&H Photo / Amazon / Adorama
Viltrox 28mm f/4.5 Pancake: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 56mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 85mm f/1.8II: B&H Photo / Amazon / Adorama

Silver
VILTROX 23mm f/1.4: B&H Photo / Amazon

Flashes
Viltrox Vintage Z1: B&H Photo / Amazon
Viltrox Vintage Z3 Green: B&H Photo / Amazon
Viltrox Vintage Z3 Gray: B&H Photo / Amazon

Viltrox Adapters
Viltrox Extension Tube for FUJIFILM G-Mount (18mm):
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Viltrox Extension Tube for FUJIFILM G-Mount (45mm):
B&H Photo / Amazon
Viltrox EF-GFX Pro Canon EF/EF-S Lens to FUJIFILM G-Mount:
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Viltrox Automatic Extension Tube Set:
B&H Photo
Viltrox EF-FX1 PRO Lens Mount Adapter for Canon EF or EF-S-Mount Lens to FUJIFILM X-Mount:
B&H Photo / Amazon
Viltrox EF-FX2 PRO Lens Mount Adapter for Canon EF-Mount to FUJIFILM X-Mount:
B&H Photo
Viltrox NF-FX1 Lens Mount Adapter for Nikon F-Mount, D or G-Type Lens to FUJIFILM X-Mount:
B&H Photo

Flashes
Bolt VS-260F (Save $40):
B&H Photo
Bolt VS-570F (Save $100):
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Godox TT350F (Save $8.90):
B&H Photo / Amazon
Godox V350F (Save $20):
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Godox V1Pro (Save $50):
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Godox V1 (Save $60):
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Godox V100 (Save $53):
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Godox AD400Pro Witstro (Save $110):
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Godox AD600Pro Witstro (Save $341):
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Profoto A2 Connect Kit (Save $100):
B&H Photo
Profoto A10 AirTTL-F (Save $154):
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Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
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Capture One

Posted in Deals| 41 Comments