Oberwerth Luxury Half Case For Fujifilm GFX100RF

The Fujifilm GFX100RF is receiving the Leica treatment from Oberwerth, complete with a premium case available from B&H Photo, and it even features an integrated AirTag. Oberwerth also makes a few luxory bags and accessories that you can also check out from B&H Photo.

The Half Case – TagCase from Oberwerth provides your FUJIFILM GFX100RF with uncompromising protection and stylish elegance. Handcrafted from the finest leather, it fits your camera like a second skin, preserving its clean silhouette and providing reliable protection against bumps and scratches. The precise fit enables maximum ease of use, with all controls, ports, and battery and memory card compartments freely accessible. The velvety soft suede interior lining, discreet aluminum reinforcement, and integrated grip ensure protection and comfortable handling, while the classic leather texture underscores its luxurious character.

An integrated AirTag compartment allows discreet tracking to aid in locating your valuable equipment if it becomes lost or stolen. The TagCase combines form and function with robust, elegant, and thoughtful design down to the last detail. For photographers who demand the highest standards of style, precision, and craftsmanship, the FUJIFILM GFX100RF TagCase is more than just protection, it’s a statement.

Casual Line
The casual line incorporates milled, full-grain, high-quality thick leather with light pigmentation.

Our history
Oberwerth is not just a bag. Oberwerth is an idea. A statement. A conviction. Materials of the highest quality, outstanding craftsmanship as well as sustainability in production and responsibility for our environment – these are the values that drive us.

Our designers and bag makers spend weeks and months developing a bag, searching for the right materials, creating the first prototype and fine-tuning on the way to the perfect product. We use the finest materials, especially the best leathers from the world’s best tanneries in Germany, Italy and France, as well as the most valuable hardware. Through the intelligent design, the use of these finest materials and the high-quality workmanship by the best craftsmen, we combine all individual parts into a perfect product that convinces all along the line, inspires and gives pleasure every day anew. “Only the best” – that is our quality promise to you.

Philosophy
We believe in quality that lasts. In products that are well thought out and gain character with each passing year. That’s why we consciously focus on sustainable materials, responsible production and a timeless design that is not based on short-lived trends, but on real style.

Our philosophy is simple: less, but better. Products that give pleasure – for a lifetime.

Craftsmanship & materials
Our bags are the result of traditional craftsmanship and the finest materials. From velvety soft, vegetable-tanned leather to hard-wearing high-tech fabrics and specially selected metal fittings, we only use materials that impress – with their quality, feel and aesthetics.

Production takes place in small, specialized workshops with decades of experience. Here, work is still done by hand, with care and passion. This means that no two bags are the same – each one is unique.

Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Posted in Accessories, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel| Tagged , , , , , , | 32 Comments

New Instax Mini Link 3 ™ Google Pixel Collaboration


Google Pixel Phones:
Amazon

New release of instax mini Link 3  Google Pixel Collaboration Model
A smartphone printer in collaboration with Google’s smartphone “Google Pixel” series
A luxurious design with a metallic texture on the print output area

FUJIFILM Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) will begin domestic sales of the “instax mini Link  ” (hereinafter “mini Link”) series of smartphone printers, “instax” that can print images from smartphones onto card-sized Instax ™ film, in collaboration with Google smartphones, the “instax mini Link 3  Google Pixel Collaboration Model” (hereinafter “Collaboration Model”) *1 , from November 14, 2025. The “Collaboration Model” is scheduled to be sold at electronics retailers, stores that carry the Google Pixel series, and Fujifilm’s official shopping site, “Fujifilm Mall,” among other locations.

We are now adding a new color, the “Collaboration Model,” to our popular smartphone printer “instax mini Link 3  ,” in collaboration with Google smartphones. The “Collaboration Model” features a pale purple base and a metallic print finish, creating a luxurious design with attention to detail. It supports the “Google Fast Pair Service” *3 , which simplifies the initial connection between the printer and the dedicated app *2 . When you turn on the printer, a printer and app setup notification automatically appears on your smartphone *4 , and you can easily connect by following the displayed steps *5 . This smartphone printer allows you to enjoy turning your favorite photos taken with your “Google Pixel” into Instax prints ™ .

Compatible with “Google Fast Pair Service” for easy initial setup

Features of the instax mini Link 3 
The instax mini Link 3  is the third-generation model in the instax mini Link  series , a globally acclaimed “fun” printer . Not only does it allow you to instantly print photos from your smartphone, but it also features the new instax AiR Studio  app, which lets you freely create 3D AR effects and add color to your surroundings. It also features Click to Collage, a new feature that lets you create collage prints from continuous shots, just like in a photo booth. Whether you’re having a lively party with a large group or relaxing with a small group, the instax mini Link 3  creates a fun space and enhances the entire experience from shooting to printing. Since its launch in September 2024, it has been immensely popular with a wide range of generations around the world.

We will continue to expand the world of the instax  instant photo system, which allows you to enjoy printing photos immediately after taking them .

  • *1 The “instax mini Link 3  Google Pixel Collaboration Model” can be connected to Android and iOS devices. Compatible with Android devices running Android 10 or later.
  • *2 A free app for Android devices and iPhones. Available for download from Google Play for Android devices and the App Store for iPhones. Google, Google Pixel, Android, and Google Play are trademarks or registered trademarks of Google LLC. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd.
  • *3 “Google Fast Pair Service” is a component of the Nearby Platform and enables fast, power-efficient device pairing using Bluetooth Classic or Bluetooth Low Energy (BLE). It can be used by turning on location history. It is not compatible with iOS devices.
  • *4 This will not be displayed if the initial setup between the dedicated app and the smartphone printer has already been completed. For more information on the “Google Fast Pair Service,” please visit the official website (https://instax.jp/mini_link_3_google/).
  • *5 From November 26, 2024, the standard Link 3 model will also be compatible with the Google Fast Pair Service via a firmware update via a dedicated app.

Note

1. Product name, release date, and price

Product namerelease dateprice
“instax mini Link 3   Google Pixel Collaboration Model”November 14, 2025Open price
instax mini Link 3 ™ Google Pixel Collaboration Model

instax mini Link 3 ™ Google Pixel Collaboration Model

2. “instax mini Link 3  Google Pixel Collaboration Model” and instax  related sites and social media

About Instax
Since its launch in 1998, the instax ™ instant photo system, affectionately known as “Cheki  ” in Japan , has kept pace with trends and evolving technologies, expanding its lineup to include not only analog instant cameras but also hybrid instant cameras incorporating digital technology, smartphone printers, and palm-sized cameras. Providing a diverse range of ways to enjoy photography, the instax™ system is expanding its user base. Currently, instax  is available in over 100 countries worldwide, with cumulative sales of over 100 million units.
instax , Instax, Instax Print, instax mini Link , instax mini Link 3 , and instax AiR Studio are registered trademarks or trademarks of Fujifilm Corporation.

Posted in Accessories, Instax, Instax Link Square| Tagged , , | 33 Comments

AstrHori 9mm f/2.8 Officially Announced


The AstrHori 9mm f/2.8, which was first listed here early, is now officially announced.

Key Features

  • APS-C | f/2.8 to f/16
  • 13.5mm (Full-Frame Equivalent)
  • One Aspherical Lens Element
  • Two Extra-Low Dispersion Lens Elements
  • 7.8″ Minimum Focusing Distance
  • 7-Blade Diaphragm
  • 11 Elements in 8 Groups
  • 62mm Filter Thread
  • Manual Focus Design
  • Built-In Petal-Shape Lens Hood

AstrHori 9mm f/2.8: B&H Photo / Amazon

Posted in 3rd Party Lens| Tagged , | 30 Comments

Fujifilm Q2 FY2025 Financial Results


Imaging
In the Imaging segment, consolidated revenue amounted to ¥291.5 billion (up 13.3% year-over-year).

Consolidated operating income amounted to ¥80.4 billion (up 21.5% year-over-year).

The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide range of models enjoyed higher sales, including the mainstay models instax mini 12 and instax mini Evo, along with such new models as instax WIDE 400, instax Link 3, instax WIDE Evo launched in the previous fiscal year. The entry model instax mini 41 launched in April 2025 proved popular among a broad range of consumers, helping to boost revenue. Additionally, increased production capacity bolstered the supply of films, contributing to the increase in revenue. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography.

In the professional imaging business, expanded sales of digital cameras contributed to higher segment revenue. In addition to solid sales of models launched in the previous fiscal year, the revenue growth was driven by FUJIFILM GFX100RF and FUJIFILM X-HF1 (“X half”) debuting in the first quarter of the current fiscal year, along with FUJIFILM X-E5 launched in August 2025. We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the FUJIFILM GFX100RF and X half.

via Fujifilm

Posted in Press releases| Tagged , , | 26 Comments

Viltrox 9mm f/2.8 Announced


We shared a teaser from Viltrox the other day. It turns out the lens they were teasing was the Viltrox AF 9mm f/2.8 Air XF, and the lens has been out for other mounts for some time. Retails haven’t listed it yet, but you will be able to find it from the usual sites soon.

Viltrox AF 9mm f/2.8 Air XF (Coming Soon):
B&H Photo / Amazon

Posted in 3rd Party Lens| Tagged , , | 6 Comments

Fujifilm “Lensless Camera” Prototype On Display At Industrial Romanticism Exhibition


Fujifilm exhibited a “Lensless Camera” prototype designed by Taki Yoshimura at the Industrial Romanticism exhibition in Japan:

The “lensless camera” exhibited by Fujifilm is a tool for reexamining photos taken with a smartphone. By selecting a subject category such as a person’s face or a car, related photos are extracted.

Taki Yoshimura of the company said, “I feel a sense of romance in things that have abandoned the way things were and created new value,” such as Cup Noodles, a ramen dish that does away with the bowl, and the “Fujifilm QuickSnap,” which combines film and a camera. (Nikkei)

via Photorumors

Posted in Press releases| 11 Comments