According to BCN one of Japan’s largest sales trackers Fujifilm claimed third place in camera sales for the first time since August 2024 thanks largely to Fujifilm X-M5 sales making up half of Fujifilm’s sales.
In the mirrorless camera market of January 2025, Fujifilm rose to third place in market share by unit sales among manufacturers. This marks the first time in five months that the company has entered the top three, since August 2024.
Fujifilm rose to third place, surpassing Nikon, with a 15.9% market share, an increase of 4.6 percentage points from the previous month. This marks Fujifilm’s first return to the top three in five months.
The FUJIFILM X-M5 ranked third. Since its release at the end of November 2024, it has steadily climbed the rankings each month, making its first appearance in the top three in its third month. The model accounts for approximately half of the company’s total unit sales, significantly contributing to its market share growth. (BCN Research Institute, Saito Kakei)
Tokina atx-m 11-18mm F2.8 X:B&H Photo / Amazon
Sales will commence on March 14, 2025.
Tokina atx-m 11-18mm F2.8 X worldwide sales date announcement
Kenko Tokina Co., Ltd. is proud to announce the sales release of the Tokina atx-m 11-18mm F2.8 X lens for Fujifilm APS-C size mirrorless cameras.
Overview The Tokina atx-m 11-18mm F2.8 X is the first super wide angle zoom lens in Tokina’s product line-up designed exclusively for mirrorless cameras. It features a fast f/2.8 aperture throughout the zoom range, and a 11-18mm (17-27mm in 35mm equivalent) zoom stored in a compact and lightweight body for hybrid users who shoot stills and video.
The atx-m 11-18mm F2.8 X performs impressive resolution from the wide to tele end of the zoom. This lens boasts high contrast and low distortion, and quick and precise AF response in still and video modes. It is fully compatible with Fujifilm camera functions.
With its compact design, versatile focal length and optical quality, the Tokina atx-m 11-18mm F2.8 X is the perfect gear for shooting landscape, group photos, environmental portraits, architecture, astrophotography, automobile photography, street snaps, documentary videos and vlogging.
Highlighted Features
11-18mm super wide angle zoom for dynamic video or landscape, architecture and astrophotography genres.
Fast f/2.8 aperture throughout the zoom range for shallower depth-of-field, and 9 blades rounded diaphragm for soft bokeh background.
Compact and lightweight design to carry while traveling, or attaching to gimbals.
2 aspherical and 2 super low-dispersion glass elements suppress chromatic aberrations.
Superb resolution with rich color reproduction, low distortion and low light fall-off.
Short minimum focusing distance to create unique wide-angle images with perspective effect.
Full compatibility with Fujifilm cameras, including Image Stabilization, AF+MF, MF Assist mode, Eye Detection and optical corrections.
A teaser was released that is for the Tokina 11-18mm f/2.8 coming to X mount tomorrow. The Tokina 11-18mm F2.8 is currently available for a number of mounts, but at this time it is unclear if it will be the same optical design or something new. Tokina lenses for X-mount can be found at B&H Photo and Amazon
Meike has big plans for lenses over the years to come, but they recently announced the Meike AF 55mm f/1.8 PRO for Fujifilm X, and the first image from the upcoming Meike AF 85mm f/1.8 Pro for Fujifilm X was just released on weibo. Many Chinese lens manufacturers are now making PRO lenses and it is my understanding that it is the product of a massive investment by the Chinese government to help Chinese companies catch and even surpass competitors abroad.
TTArtisan is teasing that something new is coming at CP+ that they have never done before and they tied Deepseek into the teaser for some reason. The Deepseek tie-in might just be due to it being a popular topic, but part of me wonders if TTArtisan might be working on some AI plugins, maybe something like TopazLabs does, but powered by Deepseek.
For over a century, Leica Camera AG has been developing cameras that have repeatedly revolutionized the world of photography. These cameras are built on decades of expertise, but above all, they are driven by a passion for bringing ideas to life. It is this same passion that Leica shares with Burton Snowboards. Jake Burton Carpenter, snowboard pioneer and founder of Burton Snowboards, dedicated his life to this sport, transforming a backyard pastime into the world-class discipline we know today. Jake Burton captured his inspirations with his trusted Leica camera, taking photos of friends and family and posting them on a corkboard in his kitchen.
To honor this visionary, Leica has teamed up with Burton Snowboards to create a special edition: the Leica SOFORT 2 Burton Edition.
This unique version of the Leica SOFORT 2 is inspired by the exclusive “Jake Blue” design. In addition to its striking pattern, it stands out from the standard model with the Burton logo on the camera’s top cover. The camera comes with a practical Burton camera bag. As a compact and modern instant camera, it seamlessly bridges the gap between digital photography and the tangible analogue world. The camera allows users to print selected photos directly. Thanks to its integration with the Leica FOTOS App, users can even print images captured on their smartphone or another Leica camera.
The Leica SOFORT 2 embodies a clear, minimalist design while offering a range of creative possibilities on the go. With versatile modes such as selfie, landscape, and macro, it also features ten lens and film effects, ensuring a great photographic experience.
The Leica SOFORT 2 Burton Edition is available globally at Leica Stores, the Leica Online Store and authorized dealers starting today. The retail price is $599.00.
100 years of Leica: Witness to a century In 2025, Leica Camera AG is celebrating the 100th anniversary of the Leica I, the first 35mm camera to be mass-produced, which was introduced to the public at the Leipzig Spring Fair in 1925. This groundbreaking camera exceeded all expectations with its compact, portable design, unlocking new possibilities in photography. Under the theme 100 Years of Leica: Witness to a Century, Leica Camera AG commemorates this milestone that transformed photography worldwide. Throughout the year, Leica will host international events in major cities including Dubai, Milan, New York, Shanghai, and Tokyo, showcasing cultural projects and exclusive special product editions. The highlight of the celebration will be the anniversary week in June at the company’s headquarters in Wetzlar. Additionally, the global Leica Gallery network will feature high-caliber exhibitions showcasing works by renowned photographers.
