Fujifilm Photography News and Rumors

Map Camera released its sales rankings for August and the Fujifilm X-T5 and X100VI topped the charts thanks to Fujifilm fulfilling demand. The Fujifilm X-T50 also remained in the top 10 coming in 6th over all. You can find the rankings and their statements below:

The FUJIFILM X-T5 has made a huge comeback from being unranked last time! It has taken the top spot. The supply shortage for the X-T5 started to show signs of being resolved around the end of July. Due to the shortage, it was only able to improve its ranking last time, at 12th place, but this time it has made a remarkable comeback to the top spot. The lens kit with the new XF16-50mmF2.8-4.8 R LM WR that has been added to the lineup has been particularly popular, accounting for more than half of the total sales.

The X-T5 will be released in November 2022. It is very popular, and because of that, the manufacturer was unable to keep up with the supply soon after its release. At one point, orders were even stopped being accepted. It has been about a year and a half since its release, but it seems that the supply has been unstable for a long time.
In the meantime, many attractive new models have been released by other manufacturers, and the company’s own younger brother, the X-T50, has been released with much fanfare. There were concerns that even if the supply stabilized, there would be no room for it to rank higher, but this time it has brilliantly overturned such expectations.
Its popularity can be seen from the fact that it recorded more than twice the sales volume of the X-T50, which came in 6th place. Let’s hope that the supply will continue to be stable and it will be able to make up for its losses so far.

Coming in second place is the FUJIFILM X100VI. This model also jumped up from 11th place, which was not ranked last time. However, we are still unable to accept new reservations for the X100VI, and we can only sell the number of units we receive after an announcement is made when we have them in stock. Even if we do receive a certain amount of stock, they sell out in an instant. I hope that, like the X-T5 and X-T50, customers who want to purchase this model will be able to get them quickly and without stress…

In sixth place is the FUJIFILM X-T50. It debuted in first place in June, and was also in second place after the Z6III in July, but this time it has dropped to sixth place.
As I mentioned earlier, it is also interesting that the sales volume was less than half that of the X-T5, which was in first place this time. It seems that the supply of the X-T5 has stabilized, so sales have been diverted to that model. The X-T50 has the same sensor and image processing engine as the higher-end X-T5, and is more advanced in terms of functionality, but the fact that the price is not that different from the X-T5 may be a bottleneck. A manufacturer campaign began on August 22nd, offering a cashback of 35,000 yen for simultaneous purchases of the target lens (XF16-50mmF2.8-4.8 R LM WR) during the period. (Up to purchases by December 31, 2024) Let’s look forward to seeing what kind of effects will emerge in the future.

August ranking of new digital cameras
No.1	FUJIFILM	X-T5	Mirrorless interchangeable-lens camera
No.2	FUJIFILM	X100VI	Compact digital camera
No.3	Canon	EOS R5 Mark II	Mirrorless interchangeable-lens camera
No.4	Nikon	Z8	Mirrorless interchangeable-lens camera
No.5	SONY	VLOGCAM ZV-E10 II	Digital movie camera
No.6	FUJIFILM	X-T50	Mirrorless interchangeable-lens camera
No.7	SONY	α7C II	Mirrorless interchangeable-lens camera
No.8	Canon	EOS R6 Mark II	Mirrorless interchangeable-lens camera
No.9	Nikon	Z f	Mirrorless interchangeable-lens camera
No.10	Nikon	Z6III	Mirrorless interchangeable-lens camera

Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-T5 Black:
B&H Photo / Amazon / Adorama
Fujifilm X-T5 Silver:
B&H Photo / Amazon  / Adorama
Fujifilm X-T50
B&H Photo / Amazon / Moment / Adorama

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via Map Camera