New Godox Lux Elf


Godox just announced the Godox Lux Elf and it is available for preorder from B&H Photo. The Godox Lux Elf will also pair great with the new Fujifilm X100VI.

  • Simple, Retro-Styled Flash
  • Guide Number: 19.7′ ISO 100
  • Output Power Selection Dial
  • 5 Output Levels: 1/1 to 1/16
  • Up to 400 Flashes on a Full Charge

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, the Lux Elf Camera Flash from Godox is a playfully small light source with basic features. Its retro design will spark joy atop your camera.

  • Vintage-inspired design and a distinct all-white finish
  • Simple dial correlates power levels with the scene you intend to shoot. For example, if you want enough light to cover two people with the flash’s default ISO of 100, the dial lines up 1/4 power.
  • Built-in rechargeable battery offers up to 400 flashes on a full charge and comes with a USB-C to USB-A charging cable.
  • Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2 the Retro Flash will respond similarly, but ignore the initial flash.
  • The unit also features a sync hole for connecting an optional sync cable
  • Storage bagis included

Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Sirui 75mm f/1.8 1.33x Anamorphic 50% Off


If you are into the cinematic look then the current Sirui 75mm f/1.8 1.33x Anamorphic discount at B&H Photo should not be missed.

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Hoya Data Breach


Hoya the main supplier of optical glass for Viltrox lenses has been hacked and they put out a press release about the data breach which you can read below:

April 4, 2024
Company Name: HOYA CORPORATION
Representative: Eiichiro Ikeda, President and CEO
(Code: 7741, TSE Prime Market)
Contact: Corporate Communication Department
Telephone:+81-(0)3-6911-4824

IT System Incident in Our Group
We regret to report an IT system incident affecting the functional IT systems of our headquarters and several of our business divisions which was discovered on March 30, 2024 (hereafter referred to as “the incident”).

We have been working diligently to address the incident and remediate our systems, and have engaged external specialist consultants to facilitate the restoration and integrity of our systems as quickly as possible. We have also made necessary reports and are consulting with relevant authorities. We expect these efforts to help minimize the adverse impact of the incident on our customers and our business.

1. Outline and Facts
In the morning of March 30, 2024, we discovered a discrepancy in system behavior at one of our overseas offices and confirmed that a system failure had occurred. We immediately responded by isolating the failed servers and reported the matter to the relevant authorities in the affected countries. We also engaged external forensic investigators who reported that
this incident was most likely caused by unauthorized access to our servers by a third party.

While the full effects, extent and nature of the incident continue to be investigated, the systems for some production plants and the ordering system for several products have been affected. The Company is making every effort to respond to customer demand and minimize the impact on our customers to the greatest extent possible. We are also investigating whether any confidential or personal information held by the Company has been compromised or accessed by third parties, but the full analysis is expected to take a considerable number of days.

We will fully comply with our internal policies and local regulations as needed depending on the results discovered. We will continue to investigate and analyze the impact of this incident in cooperation with outside experts and relevant authorities, and will take measures to restore the systems necessary for production and sales activities and to resume the supply system of products to customers as soon as possible.

2. Forecast
The impact of this matter on our business performance is not known at this time, but we will promptly disclose the impact of this matter on our business performance, if any, as soon as it arises.

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Fujifilm Mini Savings Sunday


Fujifilm’s previous deals have ended and been replaced with a few select discounts on the Fujifilm GFX100S and X-S10.

Fujifilm GFX Savings
Fujifilm GFX100S Save $1,600:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX50SII Save $1000:
B&H Photo / Amazon  / Moment / Adorama

Fujifilm X Savings
Fujifilm X-S10 Save $100:
B&H Photo / Amazon / Moment / Adorama

Newest Camera
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

NEW GFX Products
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF55mm f/1.7
B&H Photo / Amazon / Moment  / Adorama
Fujinon GF110mm f/5.6 Tilt Shift
B&H Photo / Amazon / Moment / Adorama
Fujinon GF30mm f/5.6 Tilt Shift
B&H Photo / Amazon / Moment / Adorama

FUJIFILM FAN-001:
B&H Photo / Amazon / Moment /  Adorama


Third Party Lenses
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $200):
B&H Photo / Amazon / Adorama

Venus Optics Laowa 17mm f/4 GFX (Save $200):
B&H Photo

Venus Optics Laowa 9mm f/2.8 Zero-D (Save $100):
B&H Photo / Amazon

Sigma 16mm f/1.4 DC DN Contemporary (Save $50):
B&H Photo / Amazon / Adorama
Sigma 30mm f/1.4 DC DN Contemporary (Save $50):
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN Contemporary (Save $50):
B&H Photo / Amazon / Adorama

Samyang AF 12mm F2 X (Save $155):
B&H Photo / Amazon

Tokina SZ 33mm f/1.2 (Save $150):
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks

Battery Banks
PowerCore+26800 PD
other more affordable options


New Apple M2 Ultra: B&H Photo / Amazon
New Apple M3: 
B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Limited-time iPad Pro Savings
iPad Pro Bundles: 
B&H Photo

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2024
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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NiSi ATHENA For G-Mount


NiSi has a whole line of NiSi ATHENA lenses for G-mount that have been announced throughout the last year or so and they are now all available from B&H Photo.

  • Master Kit (8 Lens Set) including 14mm T2.4, 18mm T2.2, 25mm T1.9, 35mm T1.9, 40mm T1.9, 50mm T1.9, 85mm T1.9 and 135mm T2.2
  • Full-frame and 46mm imaging circle covering focal lengths from 14mm ultra-wide angle to 135mm portrait focal length
  • Maximum micro-contrast control and ultra-low chromatic aberration for unparalleled image quality
  • Large aperture of T1.9 (25mm, 35mm, 40mm, 50mm 85mm), T2.2 (18mm and 135mm), T2.4 (14mm) and soft bokeh for beautiful background separation
  • Precisely engineered to minimize focus breathing, maintaining a consistent field of view during focus adjustments
  • Matched in weight and size (excluding 135mm), eliminating the need for rebalancing on a gimbal when switching between lenses
  • 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range for easy use of lens accessories
  • Focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls
  • Ideal for shooting feature films, documentaries, or music videos
  • Offers unparalleled image quality, flexibility, and creative control for filmmakers

Read More »

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100 IR| Tagged , , , , , , , , | Leave a comment

Fujifilm Limited Edition X100VI US Raffle Announced: Coming April 18th

Fujifilm is trying to do right by fans with its Limited Edition Fujifilm X100VI because demand is very high for the X100VI and scalpers are trying to drive up the price on secondary markets. Fujifilm’s first attempt was to try to control the storefront in the US by releasing a few cameras directly over three days, but when that failed Fujifilm went through all of its orders and manually canceled any that seemed to come from scalpers. From there Fujifilm announced there would be a raffle coming, which has now been announced on Instagram as occurring on April 18th with more details coming soon.

Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji X100, Fujifilm X100VI| Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment