LT: Fujinon XF 23 mm f/2.8 R WR Review – A Sharp Pancake Lens


Fujinon XF23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

Lenstips published its full review of the Fujinon XF23mm F2.8 R WR that was launched alongside the Fujifilm X-E5. You can read the full review here or check out the excerpt below:

Pros:

  • shapely, lightweight and solid barrel at the same time,
  • excellent image resolution in the frame centre,
  • good resolution on the edge of the frame,
  • slight longitudinal chromatic aberration,
  • imperceptible lateral chromatic aberration,
  • lack of any more serious distortion problems,
  • low astigmatism,
  • sensible appearance of out-of-focus areas for these parameters.

Cons:

  • distinct vignetting in RAW files,
  • high level of focus breathing,
  • culture of work of the autofocus mechanism leaves a lot to be desired.

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Posted in Fuji lenses| Tagged , , , | 30 Comments

Fujifilm Will Expand Instax Film Production by 10% in 2026


Fujifilm Reinforces Production Facilities for instax Films
5 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 10%

TOKYO, December 18, 2025 – FUJIFILM Corporation announces a 5 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax films. In order to cater to the global demand increase for the instax series, Fujifilm working to expand the production capacity of instax film. The newly enhanced production facilities will begin operations in stages from spring 2026 and are expected to be fully operational by autumn 2026. When the new production lines go fully operational, instax films’ production capacity will increase by approx. 10% compared to FY2025.

Since its launch in 1998, instax has continued to evolve through product development that incorporates the latest trends and technologies. It becomes a global brand available in more than 100 countries worldwide. The instax series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and a palm-sized camera. Furthermore, with the introduction of the event application “instax Biz,” which enables shooting and printing with original design templates, the usage of instax products has extended to business applications.

To meet the growing global demand, we have been continuously investing in production facilities for instax film since 2022. Combining the investment of 2 billion yen announced in 2022, the 4.5 billion yen investment announced in 2023, and this latest investment, the cumulative investment instax film production facilities now totals around 11.5 billion yen. As a result, production capacity for instax film will increase by approx.50% compared to FY2022.

Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax instant photo system that allows people to enjoy on-the-spot photo printing.

Overview of the capital investment
Company Name
Ashigara Site, Kanagawa Factory, FUJIFILM Corporation

Location
210 Nakanuma, Minami-Ashigara-shi, Kanagawa, JAPAN

Total Investment Amount
Approx. 5 billion JPY

Main Investment Details
Building new production lines for instax  films, and other accompanying facilities

Operation commencement
Due to go operational in stages, starting in the spring of 2026

Fujifilm Instax cameras can be found at B&H Photo and Amazon

Posted in Instax, Press releases| 35 Comments

Fujifilm X-T30 III Firmware 1.01 Released


Fujifilm X-T30 III: B&H Photo / Amazon / Adorama
Fujinon XC 13-33mm f/3.5-6.3: B&H Photo / Amazon / Adorama

Fujifilm released firmware update 1.01 for the Fujifilm X-T30 III, which you can download here.

The firmware update Ver.1.01 from Ver.1.00 incorporates the following issue:

  1. The LCD color tone is optimized to produce more neutral colors.

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Posted in Fujifilm X-T30 III| Tagged , , , , , , , | 1 Comment

7Artisans 6mm f/2.0 Announced


The 7Artisans 6mm f/2.0 has been announced and is now available from B&H Photo.

Specifications:

  • Focal Length: 6mm (APS-C)
  • Aperture: f/2.0
  • Field of View: 220°
  • Focus: Manual Focus
  • Mounts: Fujifilm X, Sony E, Nikon Z, Canon RF, MFT







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Plus our owners’ groups
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Posted in 3rd Party Lens| Tagged , , | 31 Comments

GFX100RF 35mm f/4 Lens and a Mysterious 28mm f/4 Formula


Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Patent JP-2025-178957 Details GFX100RF Lens and a Mysterious 28mm Formula

A newly published patent (JP-2025-178957, published Dec 9, 2025) has surfaced, giving us a fascinating look under the hood of the GFX100RF. While we have been enjoying the camera since April, this filing reveals exactly how Fujifilm’s engineers managed to fit a medium format lens into such a compact body.

However, the patent contains a second optical example that is raising eyebrows: a 28mm lens that does not appear to cover the medium format sensor at all.


The GFX100RF Lens: 35mm f/4 (Example 2)

The second example in the patent describes a 35mm f/4 lens with an image height of approximately 28.2mm. This perfectly matches the GFX sensor (which requires a roughly 27-28mm image height to cover the semi-diagonal).

This confirms the optical DNA of the GFX100RF. The design utilizes a back focus of just ~5.4mm, allowing the rear element to sit virtually on top of the sensor. This ultra-short distance is what makes the camera so thin compared to GFX interchangeable lens bodies, but it necessitates the fixed-lens design with a built-in leaf shutter.


The Mystery: 28mm f/4 (Example 1)

Here is where things get interesting. Example 1 in the filing details a 28mm f/4 lens.

Initially, one might assume this was a wide-angle concept for a “GFX100RF Wide.” However, looking closely at the data, the image height (Y) for this lens is significantly smaller than what is required for medium format.

The image circle in Example 1 appears closer to Full Frame (36x24mm) or potentially a very aggressive APS-C projection. If this lens were mounted on a GFX sensor, it would likely produce massive mechanical vignetting.

What is the 28mm for?

There are a few possibilities for this “mystery lens”:

  • A Full Frame Experiment: While Fujifilm has historically avoided Full Frame, patenting a fixed-lens formula for this format suggests they are at least exploring the optics required for a competitor to the Leica Q or Sony RX1 series.
  • APS-C Wide Angle: This could be a new wide-angle formula for a future premium X-series compact (an “X80” successor or similar).
  • Incomplete Data: It is possible the 28mm example relies on even heavier digital stretching than the 35mm, though covering the jump from Full Frame to Medium Format purely via distortion correction would be an extreme engineering feat.

For now, the patent serves as confirmation of the brilliant engineering in the GFX100RF, while leaving us with a very interesting breadcrumb regarding Fujifilm’s R&D into other sensor formats.

via J-PlatPat

Posted in Fuji patents, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel| Tagged , , , , , | 50 Comments

New 7Artisans 50mm f/1.2 Announced – A Fun Budget Option


7Artisans 50mm f/1.2: B&H Photo

The 7Artisans 50mm f/1.2 has been announced, and it has an interesting built-in lens hood that reminds me of the Leica Summilux. The lens in no way will compete with the Summilux, but it could be a fun lens to own, thanks to its rich character. If you don’t have a cheap character centric 50mm lens, then this might be the lens for you.

Key Features

  • APS-C Format | f/1.2 to f/16
  • 75mm (35mm Equivalent)
  • Manual Focus Design
  • Minimum Focusing Distance: 2.3′
  • 11-Blade Diaphragm

Posted in 3rd Party Lens| Tagged , , | 24 Comments