Category Archives: Press releases

FujiAddict Turned 10 Years Old Today

I are not big about celebrating anniversaries, but I have been blogging daily for 10 years straight, and a lot of sites have come and gone during that time. I want to thank everyone who has been part of our photography family, including all the photographers and representatives I have built relationships with over the […]

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Fujifilm 2026 New Year Greeting With Fujifilm X Summit Announcement

Fujifilm releases its 2026 New Year greeting, which you can watch above, or you can read the summary of the above video below. Last year, Fujifilm introduced 5 cameras and 3 lenses GFX100RF in March, X Half in May, X-E5 w XF23mmf/2.8 in June, GFX Eterna 55 w GF32-90mm in September, and X-T30III w XC13-33mm […]

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Fujifilm Will Expand Instax Film Production by 10% in 2026

Fujifilm Reinforces Production Facilities for instax™ Films 5 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 10% TOKYO, December 18, 2025 – FUJIFILM Corporation announces a 5 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax™ films. In order […]

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Fujifilm Q2 FY2025 Financial Results

Imaging In the Imaging segment, consolidated revenue amounted to ¥291.5 billion (up 13.3% year-over-year). Consolidated operating income amounted to ¥80.4 billion (up 21.5% year-over-year). The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide range of models enjoyed […]

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Fujifilm “Lensless Camera” Prototype On Display At Industrial Romanticism Exhibition

Fujifilm exhibited a “Lensless Camera” prototype designed by Taki Yoshimura at the Industrial Romanticism exhibition in Japan: The “lensless camera” exhibited by Fujifilm is a tool for reexamining photos taken with a smartphone. By selecting a subject category such as a person’s face or a car, related photos are extracted. Taki Yoshimura of the company said, “I feel […]

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FUJIFILM GFX ETERNA 55 Video Production Camera Selected for Good Design Best 100

“FUJIFILM GFX ETERNA 55” Video Production Camera Selected for “Good Design Best 100” Fujifilm Achieves the Highest Number of Awards Among All Winning Companies for the Seventh Consecutive Year Fujifilm Holdings Corporation (Head Office: Minato-ku, Tokyo; President and CEO: Teiichi Goto) announced that 37 products across various business fields from Fujifilm Corporation and Fujifilm Business […]

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