BREAKING: Fujifilm Announces the GFR-1 — Its First-Ever Full Frame Digital Rangefinder with Heritage Brass Lenses April 1, 2026 — Tokyo, Japan — In a move that has sent shockwaves through the photography world, FUJIFILM Corporation has officially announced the GFR-1, the company’s first-ever full-frame (36×24mm) digital camera — and it’s a rangefinder. The announcement, […]
23 products received the globally prestigious “iF Design Award” Fujifilm Holdings Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Teiichi Goto) is pleased to announce that 23 products from a wide range of business areas, including the “X Series” mirrorless digital cameras, the instax™ “Cheki” series instant cameras *1 , medical equipment, and production color printers, have […]
Trump’s tariffs have finally been held UNCONSTITUTIONAL by the Supreme Court, which means we will probably see photography equipment prices come back down in the near future unless retailers decide they are going to keep the difference. Similarly, people should be refunded what they paid, but there is no good way for the government to […]
Photorumors received some rumored specs for the Fujifilm X-Pro4. 40.2 MP X-Trans CMOS 5 HR sensor X-Processor 5 AI-driven AF Tilting screen New film simulations (film simulation dial?) In-Body Image Stabilization (IBIS) Improved Hybrid Viewfinder, potentially with 5.76 million dot resolution 4K 60p and potentially 6.2K video capabilities Expected in late 2026 or potentially early […]
Press Release: FUJIFILM Holdings Corporation announced today its financial results for the 3rd quarter, which ended December 31, 2025. In the nine months of the fiscal year ending March 2026, revenue increased by 4.4% year-over-year to JPY2,429.7 billion, driven by strong sales in the Healthcare, Electronics, and Imaging businesses, which offset the negative impact of […]
I are not big about celebrating anniversaries, but I have been blogging daily for 10 years straight, and a lot of sites have come and gone during that time. I want to thank everyone who has been part of our photography family, including all the photographers and representatives I have built relationships with over the […]
