Category Archives: Press releases

Fujifilm Instax and 135 Prices Are Increasing

Notice of domestic price revision for instant film for disposable camera “Utsurun Desu™” and instax™ “Cheki” cameras. Dear Customers We would like to express our sincere gratitude for your continued patronage of Fujifilm products. Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) has been working to absorb rising costs for […]

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Fujifilm F260001 Found: Likely Fujifilm X-T6

Fujifilm registered camera F260001, and according to weibo this camera will use X-Processor 6. Fujifilm FF260001: A brand new X-Processor 6 product, equipped with tri-band Wi-Fi 6 (China region). I know the specifications of the first camera on the new platform are impressive. This camera will likely be the Fujifilm X-T6, but there is also […]

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BREAKING: Fujifilm Announces the GFR-1 — Its First-Ever Full Frame Digital Rangefinder with Heritage Brass Lenses

BREAKING: Fujifilm Announces the GFR-1 — Its First-Ever Full Frame Digital Rangefinder with Heritage Brass Lenses April 1, 2026 — Tokyo, Japan — In a move that has sent shockwaves through the photography world, FUJIFILM Corporation has officially announced the GFR-1, the company’s first-ever full-frame (36×24mm) digital camera — and it’s a rangefinder. The announcement, […]

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23 Products Received The 2026 Globally Prestigious “iF Design Award”

23 products received the globally prestigious “iF Design Award” Fujifilm Holdings Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Teiichi Goto) is pleased to announce that 23 products from a wide range of business areas, including the “X Series” mirrorless digital cameras, the instax™ “Cheki” series instant cameras *1 , medical equipment, and production color printers, have […]

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Trump’s Tariffs Held Unconstitutional

Trump’s tariffs have finally been held UNCONSTITUTIONAL by the Supreme Court, which means we will probably see photography equipment prices come back down in the near future unless retailers decide they are going to keep the difference. Similarly, people should be refunded what they paid, but there is no good way for the government to […]

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Fujifilm X-Pro4 Rumored Specs

Photorumors received some rumored specs for the Fujifilm X-Pro4. 40.2 MP X-Trans CMOS 5 HR sensor X-Processor 5 AI-driven AF Tilting screen New film simulations (film simulation dial?) In-Body Image Stabilization (IBIS) Improved Hybrid Viewfinder, potentially with 5.76 million dot resolution 4K 60p and potentially 6.2K video capabilities Expected in late 2026 or potentially early […]

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