The First Image of Fujifilm Half Frame Leaked

By Louis Ferreira | Published: April 10, 2025


The first image of the Fujifilm Half Frame leaked, and it is certainly an interesting camera. Some cite went through a lot of trouble to cut out this camera and remove the watermarks, but above is the original from weibo. It looks like someone might have grabbed it out of a video that it was left in from the image quality. Kind of funny this leak comes right after I published the first AI image of the camera, which I generated here for fun based on the FCC filings.

What we know

  • Fujifilm Half Frame Camera
  • Dimentions 105.8. 64.3mm
  • 1-inch Sony Sensor now seems confirmed by the lens size
  • 2x crop Factor, so probably 14-25mm lens, but I would venture to guess 17.5mm, which is why I made it 35mm equivalent in my rendering
  • f/2.4 Aperture
  • The Lens has an aperture ring
  • The only dial is for exposure compensation on top
  • Hot shoe on top
  • Flash on the front
  • Vertical LD, which I rendered first here
  • Made in China

This camera looks like a classic 35mm camera from the 80s/90s, and I can not wait to get my hands on the camera.

Updated with a cleaner image also found on Chinese social media.

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Cumulative Fujifilm Instax Sales Exceeds 100 Million Units

By Louis Ferreira | Published: April 9, 2025


Instax: B&H Photo / Amazon

instax™ Cumulative Sales Exceeds 100 Million Units
Line of instant photo cameras and smartphone printers have been sold in more than 100 countries since 1998 launch, expanding the enjoyment of photography through a fusion of analog and digital technologies

TOKYO, April 8, 2025 – FUJIFILM Corporation announces that the cumulative global sales of its instax™ line of instant cameras and smartphone printers, which allow users to enjoy on-the-spot photo printing, have exceeded 100 million units.

The instax™ series has continuously evolved since its launch in 1998 by incorporating trends and the latest instant photography technologies. It has grown into a global brand available in over 100 countries. Based on three different film formats—mini, SQUARE, and WIDE—instax™ offers a diverse lineup of products, including analog instant cameras, hybrid instant cameras that combine digital technology, smartphone printers, and palm-sized cameras.

From entry-level models for casual photography to high-end models for more discerning photographers, instax™ caters to a wide range of ages, genders, hobbies, and preferences. As expressed by the global tagline, “don’t just take, give.™” instax™ serves as a vital communication tool and lifestyle accessory embraced by many countries and regions around the world. The unique texture, and nostalgic analog feel of instax™ prints have helped earn the brand a wide global fanbase.

To make instax™ even more enjoyable for a wider audience, Fujifilm launched the “instax Biz™” app, which allows business users to shoot and print using original design templates including a logo, phrase or QR code., expands the value of instax™ as a communication tool into the business domain. Additionally, through collaborations including gaming sports, music, or other events, we are actively working to expose the instax™ brand to new business verticals.

Fujifilm will continue to pursue the infinite possibilities of photography, expanding the world of instax™, allowing people to enjoy on-the-spot photo printing for years to come.


instax Biz™’s key visual

Adding color to everyday life with instax™

* instax, and don’t just take, give., instax mini 12, instax SQUARE Link, instax WIDE Evo, instax Pal, instax Biz, are registered trademarks or trademarks of FUJIFILM Corporation.

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Fujifilm Half Frame Camera FCC Filings and First Look FF24003

By Louis Ferreira | Published: April 8, 2025

The FCC has some interesting filings for the Fujifilm FF24003 camera, which will be made in China and could be interchangeable or fixed-lens. I generated some images based on the filings, showing what the camera could look like as an interchangeable lens camera with a standard sensor and a 1-inch sensor, but it is likely this camera will be a fixed lens camera in my opinion so that Fujifilm doesn’t have to worry about how lenses perform with the split frame aspect ratio.

The camera will be a little smaller than the Fujifilm X-M5, which is 111.9 x 66.6, and the half-frame camera will be 105.8mm x 64.3mm. The Fujifilm half-frame camera should be a fun camera when it launches with a range-finder-styled layout. The buttons to the right of the LCD make me think that the camera will operate similarly to a digital Instax camera like the evo or LiPlay with some X camera features. If it is priced right, it should sell very well and help convert people to Fujifilm.

P.S. I used 35mm as an equivalency, not the actual focal length of the lens

via fcc report

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Retro Styled Instax Mini 41 Announced

By Louis Ferreira | Published: April 8, 2025


instax mini 41: B&H Photo / Amazon / Adorama

A Stylish Update in Instant Photography: Fujifilm Introduces instax mini 41™ Instant Camera

VALHALLA, N.Y., April 7, 2025 – FUJIFILM North America Corporation, Imaging Division, today announced the introduction of its new instax mini 41™ Instant Camera (“mini 41”). Updated with a stylish new look and improved functionality over its predecessor, instax mini 40™, including advancements in parallax correction and automatic flash control.

“Mini 41 is made for image makers who care about both form and function,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Mini 41 takes everything our consumers loved about mini 40 and levels up with enhanced performance and a modern design update – it’s easy to carry, easy to use, and matches the stylish aesthetic so many of our users bring to their photography.”

Key mini 41 features include:

Automatic Exposure functionality
The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows users to produce high-quality photo prints on-the-spot in a variety of interior or exterior environments.

Close-up Mode with Parallax Correction
Mini 41’s close-up mode features Parallax Correction, which helps center close-up images (including selfies) by adjusting the position of the ‘focus’ mark to the lower left of the frame.

Updated, easily portable design
Building off the classic design elements of its predecessor, the textured, tactile body of mini 41 provides secure, ergonomic grip, and the subtle metallic-like finish and orange color accents add unique design elements to the camera body.

Availability:
Mini 41 joins a fun and versatile lineup of instax™ instant cameras and Smartphone printers. Fujifilm’s instax mini 41™ instant camera will be available for purchase by the end of April 2025.

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Fujifilm GFX100RF User Manual

By Louis Ferreira | Published: April 7, 2025


Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Fujifilm released the user manual for the Fujifilm GFX100RF. You can get the pdf version here and the website version here.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
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Fujifilm X-E Owners Group
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Fujifilm X100 Owners Group

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel | Tagged , | Leave a comment

SG-Image 25mm F1.8 Lens Coming Soon

By Louis Ferreira | Published: April 6, 2025


SG-Image announced a 55mm f/1.8 a few months ago. Their next lens will be an SG-Image 25mm f/1.8 for X and E Mount. SG-Image lenses are hard to find in the US, but its designs should show up soon on Amazon.

via Weibo

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