The Fujifilm GFX hit a sweet spot with photographers that made it an incredibly popular option and with the announcement of the GFX100S there is almost no reason to buy a more expensive camera and DPR has proven it by adding the Phase One IQ4 to its studio comparison tool. Of course, DPR flatters the overpriced Phase One by calling it DPR’s new reference camera, but should they? From what I am seeing on an Apple Retina Display and Apple 27-inch monitor pixel peaking around the Phase One IQ4 doesn’t hold its own against the GFX100 and it only beats the GFX50 line and a7RIV with resolution and maybe ISO 50.
I’m honestly kind of surprised because the Phase One sensor is based on the same design as the GFX100 and Sony a7RIV sensor from Sony and both the GFX100 and a7RIV have very similar characteristics, but the IQ4 seems a little soft to my eyes and the high ISO really seems to fall apart in a way that the GFX100 and a7RIV do not. So it might be time for Phase One to bring its prices inline with the rest of the medium format market just like Hasselblad did with the X1D.
Fujifilm GFX100S: B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Sony a7RIV: B&H Photo / Amazon / Adorama
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