EXPO 2025 INSTAX mini 12 and INSTAX mini Link 2

New release of “INSTAX mini 12™ EXPO 2025” and “INSTAX mini Link 2™ EXPO 2025”
Introducing a limited edition model featuring the official Osaka/Kansai Expo character “Myakumyaku”
A limited edition set that includes an instax check and originally designed accessories.

Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Koji Matsumoto) has released limited models “INSTAX *1 mini 12™ EXPO 2025″ and “INSTAX “mini Link 2™ EXPO 2025” will be on sale from November 22, 2023 at the 2025 Osaka/Kansai Expo official store Maruzen Marunouchi OAZO store and Fujifilm’s official shopping site “Fujifilm Mall”.

This product is a limited edition model that includes the popular instant camera “INSTAX mini 12™” and smartphone printer “INSTAX mini Link 2™”, as well as a silicone case with a limited design of the official Osaka/Kansai Expo character “Myaku Myaku”.

This year marks the 25th anniversary of the instant photo system INSTAX, affectionately known as “Instax” in Japan since its release in 1998. Incorporating trends and evolving technologies with the times, we have expanded our lineup from analog instant cameras to hybrid instant cameras and smartphone printers, and will launch the palm-sized camera INSTAX Pal™ in October 2023. INSTAX offers a variety of ways to enjoy photography and has expanded its user base not only to young women but also to men and middle-class users.

The products to be released this time are original models that include the popular instant camera “INSTAX mini 12™” and smartphone printer “INSTAX mini Link 2™” with a silicone case featuring the official character of the Osaka-Kansai Expo, “Myaku Myaku.” The product packaging also features a pattern of red and blue, the image colors of the Osaka/Kansai Expo.

What is Myak Myak?
Mysterious creatures born from the union of cells and water. The red part represents “cells” and the blue part represents “clean water.” The source of energy is to go outside and enjoy the sunlight. As an official character that is loved and familiar to people all over the world, it was chosen through a public contest as the symbol of the Osaka-Kansai Expo.

Official site

Fujifilm will continue to convey the true value of photography – “taking, preserving, displaying, and gifting” – by proposing ways to enjoy INSTAX, an instant photo system that allows you to “enjoy printing immediately after taking the photo.” I’ll go.


1. Product name, release date, price

product name release date price
(1) Instant camera “Instax” “INSTAX mini 12™ EXPO 2025” November 22, 2023 Open price
(2) Smartphone printer “Instax” “INSTAX mini Link 2™ EXPO 2025”

(1) Instant camera “Instax” “INSTAX mini 12™ EXPO 2025”

① Instant camera “Instax” “INSTAX mini 12™” body clay white
② EXPO2025 design silicone case for “INSTAX mini 12™”


2) Smartphone printer “Instax” “INSTAX mini Link 2™ EXPO 2025”
①Smartphone printer “Instax” “INSTAX mini Link 2™” body clay white
②EXPO2025 design silicone case for “INSTAX mini Link 2™”

*1 INSTAX and Instax are registered trademarks or trademarks of Fujifilm Corporation.

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