Premista Series Zoom Lens Win Silver IDEA Award

Fujinon Premista 19-45mm T2.9: B&H Photo
Fujinon Premista 28-100mm T2.9: B&H Photo / Adorama
Fujinon Premista 80-250mm T2.9: B&H Photo / Adorama

The “Premista Series” zoom lens for cinema cameras wins the “Silver Award” of the world-renowned design award “IDEA Award”
Six products selected as finalists, including mirrorless digital cameras and X-ray fluoroscopy diagnostic equipment
FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Teiichi Goto) has announced that it won the Cinema Camera Award at the IDEA (International Design Excellence Award) 2022 sponsored by the Industrial Designers Society of America (IDSA). We are pleased to announce that the “Premista Series” zoom lens for FUJIFILM has received the “Silver Award”. In addition, six products were selected as finalists *1 , including the FUJIFILM GFX100S/GFX50S II mirrorless digital cameras and the FUJIFILM DR CALNEO CROSS lightweight X-ray fluoroscopy diagnostic equipment.

The “IDEA Award” is an international design award established by IDSA in 1980. Along with Germany’s “iF Design Award” and “Red Dot Design Award”, it is one of the three major design awards in the world. is. A rigorous review is conducted based on criteria such as design innovation, user benefit, and impact on society, and “Gold Award”, “Silver Award” and “Bronze Award” are selected.

In the development of all products and services, we pursue functionality and performance, and work on design development that makes the most of these excellent functions. At this year’s IDEA Awards 2022, out of approximately 1,600 products submitted from around the world, the Premista series of zoom lenses for cinema cameras won the Silver Award. This is the fourth consecutive year since 2019 that we have received the IDEA Award.

Going forward, we will continue to aim to create new value for our products by realizing designs that focus not only on the beauty of exterior design, but also on comfortable operability and portability.

*1 Candidates for the Gold, Silver, and Bronze awards that have passed the first round of judging.

“Silver Award” Winning Product of “IDEA Award 2022”
Cinema camera zoom lens “Premista series”
“FUJINON Premista19-45mmT2.9/28-100mmT2.9/80-250mmT2.9-3.5”


The “Premista” series is a zoom lens compatible with cinema cameras equipped with a large format sensor *2 that enables high-quality video production . It achieves overwhelming resolution, natural and beautiful bokeh, and rich gradation that takes advantage of high dynamic range. The lineup includes wide-angle, standard, and telephoto types with unified aperture, focus, and zoom ring positions. Since the three lenses cover a wide range of focal lengths from 19mm to 250mm, there is little need to change lenses, and you can shoot efficiently in a short time.

*2 An image sensor with a diagonal length of 43.2-46.3mm, which is larger than the Super 35mm sensor, which is the standard format for cinema cameras.

“IDEA Award 2022” Finalist Selected Products

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