Fujifilm Instax Mini Evo Hybrid Instant Camera Announced

Instax Mini Evo: B&H Photo / Amazon
Stone Gray Instax: B&H Photo / Amazon

New release of hybrid instant camera “Cheki” “instax mini Evo”
The top model of the “Cheki” instax series is now available in a classic design! With 100 different shooting effects, you can express the scene as you feel it.
A mini film “Stone Gray” that creates a sense of luxury with a solid frame design will also be released at the same time.

FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo, President / CEO: Sadaichi Goto) is a card-sized top model of the instax series of instant cameras that allow you to enjoy printing immediately after taking a picture. The hybrid instant camera “Cheki” “instax mini Evo” (hereinafter “mini Evo”) compatible with mini format films will be released on December 3, 2021.

The hybrid instant camera is equipped with digital technology, and because of the convenience of being able to shoot while looking at the LCD monitor on the back of the camera and select and print your favorite image, “instax mini LiPlay” is at the top of the list. It has been very well received all over the world. The “mini Evo” to be released this time is a hybrid instant camera with further evolved functions, operability, image quality, and applications. By freely combining the various effects installed in the “mini Evo”, you can realize “100 different shooting effects” and express the scene with a check print. In addition to the classic camera design with a luxurious feel, it is the first instax to be equipped with a lens dial, film dial, and print lever. You can select effects by dialing and pull the lever to print, pursuing the fun of creating works by analog operation.

In addition, the mini film “STONE GRAY” will be released on the same day, which creates a sense of luxury with a heavy frame design that emphasizes metallic silver based on gray color, and further enhances the photographs taken with “mini Evo”. increase.

Overview of the instax series
Since its launch in 1998, the “instax” series of instant cameras, nicknamed “Cheki” in Japan, has been popular among younger generations in more than 100 countries around the world, including Europe, the United States, China, and Southeast Asia. It is used by many people. Cheki is enjoyed all over the world not only as a printout of important moments on the spot, but also as a new communication tool that conveys feelings and as a self-expression tool.

Overview of the new product “instax mini Evo”
The “mini Evo” is equipped with 10 types of lens effects such as “soft focus” and “light leakage” and 10 types of film effects such as “monochrome” and “retro”. By freely combining lens effects and film effects, you can realize “100 different shooting effects” and express the scene with check print. In addition, by doubling the exposure density ^{* 1} of the film , higher image quality is achieved. You can choose between “instax-Rich mode”, which allows you to express colors more richly, and “instax-Natural mode”, which allows you to enjoy a soft texture.

The camera body adopts a luxurious classic design. Silver paint is added as an accent to give it a sophisticated appearance. Equipped with a lens dial, film dial, and print lever designed with attention to detail such as operation sound, you can enjoy analog-like operation.

By using the smartphone app “instax mini Evo” ^{* 2} , you can greatly expand the way you enjoy your photos. With the “direct print function” that allows you to use the “mini Evo” as a smartphone printer, you can make your favorite photos taken with your smartphone into a check print. In addition, it is equipped with a “print image saving function” that allows you to save photos printed with “mini Evo” to your smartphone as images with an instax frame for the first time. By utilizing this function, you can easily share images with popular instax frames to SNS etc.

promotion
Each person sees the world in front of us, and even the same scenery may appear different depending on the emotions of the moment. In “mini Evo”, “Show how you see the world” with the desire to maximize the expression of the moment by combining lens effects and film effects. With the message, we will make a big appeal centering on online, social media, and storefronts.

In addition, as accessories for the “mini Evo”, we will also release a black-colored camera case with a luxurious design and an “acrylic frame” that allows you to decorate your prints like a work.

FUJIFILM will continue to expand the world of “instax,” an instant photo system that allows you to enjoy printing immediately when you take a picture.

* 1 Density when using organic EL in the camera to expose the image to film.
* 2 Free app for Android devices and iPhones. It can be obtained from Google Play for Android devices and from the App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd.

Record
1. Product name
(1) Hybrid instant camera “Cheki” “instax mini Evo”

(2) Mini format film “STONE GRAY”

2. Release date
(1) Hybrid instant camera “Cheki” “instax mini Evo” December 3, 2021

(2) Mini format film “STONE GRAY” December 3, 2021

3. Price
Both (1) and (2) are open prices

* Camera case and acrylic frame are also open price

4. Main features
(1) “instax mini Evo”

(1) Achieve “100 shooting effects” by combining lens effects and film effects
Equipped with lens effects (10 types) such as “soft focus” and “light leakage” and film effects (10 types) such as “monochrome” and “retro”. By freely combining lens effects and film effects, you can realize “100 different shooting effects” and express the scene with check print.

(2) Enjoy analog operation by installing dials and levers that are particular about the shape and details of the operation sound.
A 3.0-inch LCD monitor is mounted on the back of the camera. You can shoot while looking at the screen and select and print your favorite image. In addition, we pursued the joy of creating works by analog operation with lens dials, film dials, and print levers that are particular about the details of shape and operation sound.

③ Adopting a luxurious “classic design” for the camera bodyA classic body design that has a sense of quality and is accepted by a wide range of generations. As an accent, silver paint is added to the buttons and dial to create a sophisticated and luxurious body design. The design is easy to use for both vertical and horizontal shooting.

④ Achieves high-quality check print
By doubling the exposure density to the film, high-quality check print is realized. Furthermore, in addition to the “instax-Natural mode” that allows you to enjoy the soft texture unique to Chekiprint, the “instax-Rich mode” that allows you to express rich colors is installed.

⑤ A dedicated app that further expands the way you enjoy photos by linking with your smartphone
“Direct print function” that allows you to use “mini Evo” as a smartphone printer, “remote function” that allows you to shoot even at a location away from the camera, and “print” that allows you to save images printed with “mini Evo” to your smartphone. Equipped with various functions such as “image storage function”. With the “Print Image Save Function”, you can easily share and enjoy popular images with instax frames.

(2) Mini format film “STONE GRAY”
A solid frame design that creates a sense of luxury with a gray base and metallic silver that stands out.

This film can be used with all “instax mini” series that support the mini format.

Contains 10 pieces per pack.

Instax Mini Evo: B&H Photo / Amazon
Stone Gray Instax: B&H Photo / Amazon

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