Lensrentals: Fujifilm Makes Progress in 2019 Most Popular Photography and Videography Rentals

Lens Rentals deals with a pretty substantial portion of the photography rental market and they released their 2019 data. Fujifilm has slowly gained on the competition over the years and I’m sure GFX has played a roll in their continued growth. While demand for Fujifilm isn’t what it is for the competition it consistently grows year over year. Fujifilm’s overall share of Lensrentals’ market grew from 3.74% to 4.14% in 2019.

Market Share of Lens Rentals in 2019 by Mount
Brand This Year Last Year
Canon EF Mount 45.48% 48.85%
Sony E Mount 23.90% 22%
Nikon F Mount 14.04% 15.53%
Micro Four Thirds 7.14% 7.09%
Fuji X Mount 3.53% 3.38%
Canon RF Mount 1.29% 0.11%
PL Mount 1.24% 0.68%
Nikon Z Mount 0.79% 0.1%
Leica M Mount 0.70% 0.76%

Fujifilm X Lenses rentals rose from 3.38% to 3.53%, while the Fujifilm GFX lens rentals were not reported.

Market Share of Camera Body Rentals in 2019
Brand This Year Last Year
Canon EF Mount 36.3% 41.03%
Sony E Mount 27.16% 26.44%
Nikon F Mount 13.09% 14.89%
Micro Four Thirds 9.23% 10.37%
Canon RF Mount 4.91% 0.65%
Fuji X Mount 4.28% 3.84%
Nikon Z Mount 2.26% 0.38%
Fuji GFX Mount 1.02% 0.51%
Leica M Mount 0.65% 0.59%

Fujifilm X Mount body rentals rose from 3.84% to 4.28%, while the Fujifilm GFX has doubled from 0.51% to 1.02%. The doubling of GFX rentals is interesting and likely tied to the release of the impressive GFX100.

Market Share of Gear Rented by Brand in 2019
Brand This Year Last Year
Canon 35.84% 37.17%
Sony 15.37% 14.58%
Sigma 13.96% 12.96%
Nikon 9.82% 9.62%
Tamron 4.3% 3.85%
FujiFilm 4.14% 3.74%
Zeiss 3.09% 3.68%
Panasonic 3.6% 3.42%
Metabones 2.41% 2.66%
Remainder of Brands 7.47% 8.32%

The overall market share has remained pretty stagnant for years now, but Fujifilm continues to make progress rising from 3.74% to 4.14%. Canon seems to be the big loser in 2019.

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via LensRentals



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