Fujifilm Fiscal Year 2019/3 1H Financial Report (April 1, 2018 – March 31, 2019): Instax and Fujifilm X-T3

In the Imaging Solutions segment, consolidated revenue amounted to ¥175.9 billion (up 0.6% from the same period of the previous fiscal year), reflecting solid sales in all businesses.

Consolidated operating income amounted to ¥21.6 billion (down 9.1% from the same period of the previous fiscal year), due to advertising and promotion costs and upfront investments such as R&D.

In the photo imaging business, overall sales increased especially in instant photo systems which enable users to enjoy on-the-spot printing of photos, such as the instax series and instax films. Instax SQUARE SQ6, the instant camera launched in May 2018, has gained popularity with the younger generation who are familiar with SNS. We will work on the further increase of the sales and brand awareness of instax through a global promotion featuring Taylor Swift as the instax global partner. In the value-added printing businesses, we are expanding a base of the printing market by, for example, launching a service to print pictures ordered via the smartphone app Super-Easy Print on multifunctional copy machines in Seven-Eleven stores located throughout Japan in August 2018.

In the electronic imaging field of the optical device and electronic imaging business, overall sales increased, supported by the successful launch of FUJIFILM X-T3 in September 2018. The new model carries the fourth-generation new sensor and high-speed image processing engine for the X series and has received recognition for its high-speed, high-precision auto focus and high video performance. The sales of interchangeable lenses were also favorable as the sales of high-end models increased. To capture the increasing demand for interchangeable lenses, an expansion of production facilities have been decided.

In the optical device field, overall sales increased steadily, mainly in various industrial use lenses such as lenses for vehicle cameras. We are strenghtening our product lineup to address expanding needs for 4K video creation, announcing the launch of portable broadcast lenses FUJINON UA46x9.5BERD and FUJINON UA46x13.5BERD, with the world’s highest* 46x zoom. We also announced newly entering into the projector market by developing a projector featuring high-performance FUJINON lens, which can project images in various directions just by the rotation of the lens, planned to be launched in 2019.

* World’s largest zoom magnification among portable 4K broadcast lenses according to Fujifilm data as of

via FujifilmHoldings

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