Makoto Oishi: Product Planning Manager Fujifilm Optical Devices and Electronics Interview

The Phoblographer interviewed Makoto Oishi the Product Planning Manager at Fujifilm Optical Devices and Electronics about the Fujifilm GFX 50R. Below are some excerpts form the interview.

  • Merger of the GFX and X system
  • Started designing the GFX50R after the GFX50S launched
  • Design is a merger of X and GFX along with film inspiration
  • Fujifilm GFX 50S was really meant for professional photographers, but lots of people used it for things beyond what it was designed for.
  • Medium format photographers wanted better performance than full frame
  • Both the Fujifilm GFX50S and 50R AF at the same speed.
  • GFX50R has faster EVF response than the GFX50S for now but might improve on GFX50S in a future firmware update.
  • Originally were going to make a hybrid EVF, but abandoned it due to weight concerns, plus parallaxing would be worse.
  • The back of the GFX50S was big because they were still struggling with the design and batteries.
  • The Fujifilm GFX50R was designed 10 times with plastic models to get it right.
  • The Fujifilm GFX50R is very well sealed for weather may be more than the GFX50S
  • Command dial is better for changing ISO when doing street photography

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