The Instax SQ6 was released out of nowhere with a full Fujiguys video and a few ads. There is also a foreign youtube unboxing out there but beyond the initial leak, tonight’s announcement was a bit of a surprise. At least Instax fans now have an analog Instax Square option available.
Instax SQ6 Pre-Order: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama
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https://www.youtube.com/watch?v=y_ZZqfxe4w4
https://www.youtube.com/watch?v=eEF1gyXMhWc
https://www.youtube.com/watch?v=V0kAwP_PZQk
Foreign Unboxing