PT: Fujifilm Interview – Fujifilm GFX 40% Market Share, AI, Film, X-M5 is Not Entry Level, OIS Unnecessary Sometimes, and More


French photography site Phototrend published its interview with Franck Bernard from Fujifilm at the Salon de la Photo 2024 show which you can read in French here and check out a translated summary of it below:

  • Fujifilm is doing well with the GFX and X series of cameras, which is why there are shortages which is a good problem to have.
  • Fujifilm GFX covers formats outside of full Frame/APS-C and makes up 40% of that market.
  • There is big demand for cameras below $1,000 that aren’t entry-level which the X-M5 is designed to fill.
  • The X-M5 was originally designed for YouTubers, but the more they looked at it the more it made sense for photographers too
  • Young people today no longer practice photography and few buy the cameras their parents would have, but there is big demand for vintage cameras
  • AI in camera can be tricky because some want their photos to be auto-retouched, while others would like to retouch manually, but things like smile detection have been around for years
  • AI will help speed up photography processing.
  • The Fujifilm XF16-55mm f/2.8 R LM WR II was completely redesigned to reduce its size and weight, which was possible thanks to smaller more powerful LM motors.
  • The Fujifilm XF16-55mm f/2.8 R LM WR II  doesn’t have OIS because it doesn’t help with IBIS for shorter focal lengths only longer ones.
  • Fujifilm doesn’t include a charger with the X-M5 to meet its CO2 reduction goals by 2030 since most people have whole boxes of cables at home.
  • Fujifilm probably contributed to the back-to-film trend with its film simulations.
  • As a film manufacturer, Fujifilm has data that shows there is a really big back-to-film trend among young people, but there are limits.
  • If Fujifilm is working on a film camera the digital division doesn’t know.
  • The Fujifilm x100VI has been a success beyond their imagination and they had ambitious forecasts that were blown away at launch.
  • The demand came from the camera being new and the Fujifilm X100V being viral on TikTok.
  • The Fujifilm X100VI is iconic and unique which helps drive demand and orders should be filled in 10 to 11 months.
  • The Fujifilm x100VI hasn’t cannibalized hybrid sales because it is a stepping stone to mirrorless interchangeable cameras.
  • Fujifilm has a camera for every taste and budget
  • The Olympics just passed and there wasn’t much demand for the X-H2S, but photojournalists have really wanted the GFX100SII.

Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
XF 16-55mmF2.8 R LM WR II 
B&H Photo / Amazon / Moment / Adorama
XF 500mmF5.6 R LM OIS WR
B&H Photo / Amazon / Moment / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji X100, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm X-H2, Fujifilm X-M5, Fujifilm X100VI, Interview | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

LightLeak 28mm Now Available


The LightLeak 28mm can now be preordered from B&H Photo, but the LightLeak 16mm and LightLeak 50mm haven’t been listed yet. The LightLeak lenses were announced first here.

“Get that timeless, nostalgic look straight in-camera with the PolarPro LightLeak lens. This lens brings back the timeless feel of analog photography, allowing you to instantly capture filmic-style images with your professional digital setup. It’s a useful alternative for shooting photography or videography in a unique and authentic way, providing that nostalgic feel and answering your creative calling. Each frame tells a story and will have a distinct, vintage look—characterized by rich colors, natural grain, and adjustable light leaks that digital cameras simply can’t replicate.”

Polarpro products are sold at Amazon and B&H Photo.

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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TechART EF-FG01 GFX EF Mount Adapter Discontinued Overseas Final Firmware 3.00


The TechART EF-FG01 has been listed as discontinued at multiple retailers overseas.

  • Kitamura Camera: No page
  • Map Camera: Discontinued products and new products in stock
  • Bic Camera: Production discontinued
  • Yodobashi Camera: Discontinued

You can still get one from B&H Photo if you want and the latest firmware for the adapter 3.00 was released a while ago to support the GFX100/GFX100S which you can download below.

TECHART_Update-mac.zip

TECHART_Update-win.zip

Update Instructions

  1. Prepare a mini-USB cable and connect the adapter to a computer with Windows 8 / 10 operating system
  2. Unzip and open the application.
  3. Left-click the EF-GF01 Adapter firmware
  4. Click the ‘Update’ button
  5. Wait until the power bar goes to complete (It usually takes less than 10 seconds)
  6. Update is finished

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via asobinet

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Fujifilm X-M5, Fujinon XF500mm f/5.6 R LM OIS WR, and Fujinon XF16-55mm f/2.8 R LM WR II Wrap Up


Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
XF 16-55mmF2.8 R LM WR II 

B&H Photo / Amazon / Moment / Adorama
XF 500mmF5.6 R LM OIS WR
B&H Photo / Amazon / Moment / Adorama

The Fujifilm X-M5, Fujinon XF500mm f/5.6 R LM OIS WR, and Fujinon XF16-55mm f/2.8 R LM WR II launched earlier today and you will find a summary of all the coverage reviews/hands-on/etc…

Fujifilm Launch Event

Fujifilm Press Releases

Reviews/hands-on/etc…

Video Reviews/hands-on/etc…

Read More »

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Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-M5”


Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
XF 16-55mmF2.8 R LM WR II 

B&H Photo / Amazon / Moment / Adorama
XF 500mmF5.6 R LM OIS WR
B&H Photo / Amazon / Moment / Adorama

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-M5”
– The lightest model in the current X series
– Equipped with a full range of functions for both stills and video
– Perfect for everyday photography

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the global launch of the “FUJIFILM X-M5” (X-M5), from middle of November 2024. The X-M5 will be the latest model in the X Series, offering outstanding image quality, compact and lightweight body.

The X-M5 weighs approximately 355g*1, making it the lightest*2 camera in the X series. The X-M5 is equipped with a full range of functions, including subject detection AF that can detect moving objects such as animals and cars using AI, and 6.2K/30P movie recording function, making it possible to shoot both still images and movies.

The X-M5 is the ideal camera for a wide range of users, from first-time digital camera users to photography enthusiasts, with a compact size that makes you want to carry it with you every day and a wealth of shooting functions, while maintaining the high-quality appearance that is the hallmark of the X series, further expanding the joy of photography. Read More »

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Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”


Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
XF 16-55mmF2.8 R LM WR II 

B&H Photo / Amazon / Moment / Adorama
XF 500mmF5.6 R LM OIS WR
B&H Photo / Amazon / Moment / Adorama

Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”
– The new large-aperture standard zoom lens offers improved descriptive performance
– 37% lighter than its predecessor
– New function “Smooth aperture control” suited for movie recording

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the launch of the “FUJINON Lens XF16-55mmF2.8 R LM WR II” (XF16-55mmF2.8 R LM WR II) globally from end of November 2024. The lens is a new lineup of the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series that offers outstanding image quality and compact size and weight.

The XF16-55mmF2.8 R LM WR II is the successor to the large-aperture standard zoom lens “FUJINON Lens XF16-55mmF2.8 R LM WR” and the flagship model of the “XF lens” series. It is approximately 37% lighter than its predecessor. Despite its large aperture, the lens offers excellent mobility. The lens configuration has been optimized to further improve descriptive performance. In addition, the “Aperture Click Switch,” which allows the user to switch between a click and de-click when operating the aperture ring, has been adopted for the first time in “XF lens”. With the de-click setting, the brightness changes smoothly, enabling more natural video capture. Read More »

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