New Fringer EF-FX Ultra Canon EF Focal Reducer – Make Your Full Frame EF F/2.8 Zooms F/2 Zooms


Fringer EF-FX Ultra: Amazon

This adapter from Fringer will make your Canon EF24-70mm F/2.8 into an F/2 zoom for X-mount or turn any f/2.8 zoom into an f/2 zoom!

We are pleased to announce that Fringer EF-FX Ultra (FR-FX071) is released!


It is a focal reducer/speed booster version of the well-known Fringer EF-FX series, which adapts EF mount lenses to Fujifilm X cameras while keeping full-frame lenses’ optical performance as much as possible. It features a newly designed 2-group 5-element optic. Unlike some similar products in the market, the priority of the new design is image quality. To achieve this goal, we even sacrificed the magnification ratio a little bit, i.e., to about 0.74x. The new adapter has similar AF performance and compatibility as EF-FX Pro III.


Using this adapter, the focal length will be reduced and the aperture will be wider. For example, a EF24-70mm F/2.8 lens will become approximately 17-51mm F/2.0.

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How Trump’s Tariffs Could Impact the Camera Industry—Separating Fact from Clickbait


Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing such tactics—not just out of greed but due to a fundamental misunderstanding of global trade. I’ll try to summarize the situation concisely, but please bear with me if some points require additional depth or explanation.

As someone experienced with global business, politics, and trade law, I can confidently say that companies anticipated these tariffs well in advance. Camera manufacturers responded by shipping as much inventory to the U.S. as possible before the tariffs took effect. Whether or not we like to admit it, American consumers represent a huge market opportunity; therefore, the U.S. often receives supply-chain priority, partly explaining recent overseas shortages. Of course, not every company navigated this challenge equally well, and ongoing supply-chain disruptions only complicated the situation further. Thankfully, recent efforts by manufacturers to diversify their production locations will help mitigate long-term risks.

Given the current political climate—and particularly the unpredictability associated with President Trump—it remains possible that these tariffs could be short-lived. If tariffs persist, however, manufacturers have several strategies at their disposal to minimize consumer price increases. One common method is to intentionally delay or “slow-roll” the launch of new camera models. This approach allows companies to achieve lower manufacturing costs over time through increased scale and production efficiencies. In the short term, manufacturers may absorb some tariff-related expenses themselves to maintain consumer goodwill. Nevertheless, if tariffs remain long-term, any short-term price relief will likely be offset by higher pricing in future product generations.

Another potential strategy involves relocating production to countries with lower tariff rates or even to the United States, a move that would likely attract government incentives and political favor. Such major operational shifts require time and careful planning, further incentivizing manufacturers to slow the pace of new product releases. Companies understand that significantly increasing prices could stifle the growing enthusiasm for photography gear among consumers, so careful negotiation and strategic planning have already begun.

Ultimately, camera manufacturers prefer to stay out of political controversies and are motivated to maintain positive relationships with their customers. While slight price increases may occur as existing inventories are depleted, catastrophic price surges or severe product shortages are unlikely in the immediate term. The real impact of sustained tariffs—should they persist—would most likely be felt in subsequent product generations, when manufacturers’ ability to absorb tariff-related costs becomes significantly more limited.

If you’ve been persuaded into panic-buying and your purchase stretches your budget, it might be wise to reconsider and perhaps cancel your order. However, if you were already planning to purchase a camera soon, securing your current price could be beneficial. If you choose to proceed with your purchase, we would genuinely appreciate your support by using one of our affiliate links. We deeply value this community and always strive to maintain your trust. Thank you for reading.

Support The Site: B&H Photo / Amazon / Moment / Adorama

via SonyAddict

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Fujifilm QuickSnap Updated Packaging

Fujifilm Quick Snap: B&H Photo / Amazon

Notice Regarding Packaging Specification Changes for “Utsurun Desu” and Domestic Price Revisions for Certain Photographic Film Products

Dear Customers,

Thank you very much for your continued support of Fujifilm products.

Fujifilm Imaging Systems Co., Ltd. (Head Office: Shinagawa-ku, Tokyo; President & CEO: Koji Matsumoto) would like to inform you of changes to the packaging specifications of our lens-equipped film product, “Utsurun Desu.”

Additionally, due to the continued rise in costs for materials, raw ingredients, and transportation, we have made efforts to absorb these expenses through improved production efficiency and cost-cutting measures. However, it has become increasingly difficult to offset these rising costs through corporate efforts alone. As such, we will implement price revisions for certain photographic film products, including “Utsurun Desu.”

We kindly ask for your understanding in light of these circumstances.

We look forward to your continued patronage of Fujifilm products.

* The exterior design will be changed from a gusset (bag) to a paper box. The exterior design and the label design will also be changed.
* The name will be changed from “Utsurundesu Simple Ace 27-Exposure” to “Fujicolor Utsurundesu 27-Exposure.”
* The product specifications of the camera itself remain the same as before.

Product Name Shipping time
Fujicolor disposable camera, 27 shots April 2025

2. Price change date, applicable products and change (price increase) rate

Price change date Selected products size Revision (price increase) rate *1
April 1, 2025 Color Negative Film 135 Approximately 21% to 22%
Film with lens 135 Approximately 44%
Reversal Film 135/120 Approximately 31-52%

*1 This is the revision (price increase) rate for our shipping price.

via Fujifilm

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Fujifilm X RAW Studio and Fujifilm Tether APP Updated With Fujifilm GFX100RF Support

Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Fujifilm Raw Studio Ver.1.26.0 Download Here

The software update Ver.1.26.0 incorporates the following issue:

  1. “FUJIFILM X RAW STUDIO” becomes compatible with the new GFX100RF.

Fujifilm Tether App Ver.1.33.0 Download Here

The software update Ver.1.33.0 incorporates the following issue:

  1. “FUJIFILM TETHER APP” becomes compatible with the new GFX100RF.
    “SURROUND VIEW” display and “DIGITAL TELE-CONV.” setting change functions for GFX100RF are also available

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Software | Tagged , , , , | Leave a comment

Meet The Fujifilm GFX200RF


Fujifilm GFX200RF:
B&H Photo / Amazon / Moment / Adorama

It seems Fujifilm has heard the community’s cries, as the next GFX camera will be the Fujifilm GFX200RF, which fully replaces the Fujifilm GFX50R. The new camera is an interchangeable lens system featuring a hybrid viewfinder and a global shutter capable of syncing at speeds up to 1/8,000th of a second—delivering leaf shutter performance across the entire line of Fujinon GF lenses. One truly unique aspect of the GFX200RF is that the global shutter allows for unique high-speed focus tracking throughout the entire shooting experience.

Overview
The GFX200RF is a next-generation, interchangeable lens medium format camera designed for hybrid use—excelling at both high-resolution photography and advanced video production. It blends the tactile charm and compactness of the GF100RF rangefinder design with a cutting-edge hybrid viewfinder system, giving users the freedom to choose between a natural optical view and a feature-rich electronic overlay.

Sensor & Image Processing
Sensor: A groundbreaking ~200-megapixel, 44×33mm stacked backside-illuminated CMOS sensor engineered for exceptional detail and rapid readout. Its advanced architecture minimizes rolling shutter effects and includes an optional global shutter mode for distortion-free action shots.
Image Processor: Powered by the next-generation X-Processor 6 with dual neural engine capabilities. Supports 16-bit RAW output and ensures lightning-fast continuous shooting with excellent noise performance for both stills and 8K video.

ISO & Dynamic Range
Native ISO: Starts at ISO 64/80 to maximize dynamic range and minimize noise.
ISO Range: Approximately 50 to 12,800 natively, with expandable settings for extreme lighting conditions.
Dynamic Range: Approximately 14 stops, achieved through a dual-gain design that preserves fine detail in both the shadows and highlights.

Autofocus & AI Features
AF System: A high-precision hybrid autofocus system with full-phase detection covering the entire sensor.
AI Enhancements: Intelligent subject recognition that includes face, eye, animal, and even macro “insect” detection for pinpoint focus across a wide range of scenarios.
Performance: Ultra-fast focus acquisition ideal for both rapid burst shooting and smooth cinematic video capture.

Video Capabilities
Recording: Internal 8K Ultra HD video at up to 60p in 10-bit 4:2:2, with additional support for 4K recording up to 120p for slow-motion work.
Formats: Offers ProRes and H.265 codecs, plus a 12-bit RAW video output via HDMI for uncompromised quality.
Thermal Management: Enhanced cooling systems enable extended 8K video recording without overheating.

Hybrid Viewfinder & Interchangeable Lens System
Hybrid Viewfinder: Inspired by the X100 series, the viewfinder offers dual modes—providing a natural optical view for an immediate scene and an electronic overlay that displays focus aids, exposure data, and customizable settings.
Interchangeable Lens System: Emulating the flexibility of the GFX50R, the GFX200RF features an advanced, secure lens mount that accepts Fujifilm’s extensive line of medium format lenses. Whether shooting wide-angle landscapes or intimate portraits, users are supported by a modular system designed for both performance and versatility.

In-Body Stabilization & Shutter
IBIS: A sophisticated 5-axis stabilization system offering up to 8 stops of shake reduction, keeping handheld shooting sharp even at ultra-high resolutions.
Shutter Options: Provides both a robust mechanical shutter and a silent electronic shutter mode. The rapid sensor readout enhances flash sync speeds (up to 1/8,000th of a second) and overall shooting responsiveness.

Viewfinder & Rear Display
Hybrid Viewfinder: A built-in dual-mode system allows seamless toggling between an optical viewfinder and an electronic overlay displaying detailed shooting data.
Rear LCD: A 3.2-inch high-resolution tilting touchscreen delivers intuitive menu navigation and playback, while a top-panel status display provides quick access to key shooting parameters.

Storage & Connectivity
Media: Dual card slots—one CFexpress Type B for high-speed data writing and one UHS-II SD slot for versatile file management.
Ports: Includes a full-size HDMI port, high-speed USB-C for tethered shooting and power delivery, standard mic/headphone jacks, and a built-in Ethernet port.
Wireless: Equipped with Wi-Fi 6 and Bluetooth for rapid file transfers and remote control capabilities.

Body Design & Power
Build: Rugged, weather-sealed magnesium alloy chassis with a rangefinder-inspired, compact design reminiscent of the GF100RF. A “dragon skin” textured finish ensures a secure grip in all conditions.
Interchangeability: Designed with an interchangeable lens system that offers both a compact, portable form and professional-level versatility.
Battery: Powered by the NP-W235 battery with enhanced power management. Supports USB-C PD charging and an optional vertical battery grip for extended shooting sessions.
Performance: Estimated 500 shots per charge for stills and up to 40 minutes of continuous 8K video recording.

Additional Innovations
Electronic ND Simulation: A novel electronic ND filter mode provides silent, adjustable exposure control for video.
Multi-Shot Modes: Includes pixel shift high-resolution composite modes for creating ultra-detailed images.
Customizability: Features a highly configurable interface with dedicated video controls and programmable function buttons, tailored to meet the needs of professional users.

Whether you’re a high-resolution photographer or a cinematic videographer, the Fujifilm GFX200RF is set to redefine medium format performance with its revolutionary global shutter, hybrid viewfinder, and interchangeable lens flexibility. Happy shooting!

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Today Is The Last Day Save 15% Off Viltrox Lenses


Viltrox lenses are currently 15% off at B&H Photo

VILTROX NP-W235: B&H Photo / Amazon

Pro Lenses
Viltrox AF 75mm f/1.2 PRO XF:
 B&H Photo / Amazon / Adorama
Viltrox AF 27mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama

Air Series
Viltrox 25mm f/1.7:
 B&H Photo / Amazon
Viltrox 35mm f/1.7: B&H Photo / Amazon
Viltrox 56mm f/1.7: B&H Photo / Amazon

Black
VILTROX 13mm f/1.4:
B&H Photo / Amazon / Adorama
VILTROX 23mm f/1.4:
 B&H Photo / Amazon / Adorama
Viltrox 28mm f/4.5 Pancake: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 56mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 85mm f/1.8II: B&H Photo / Amazon / Adorama

Silver
VILTROX 23mm f/1.4:
 B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon

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