SIRUI 40mm T1.8 1.33X Super35 Autofocus Anamorphic Lens Coming Soon

The SIRUI 40mm T1.8 1.33X Super35 autofocus anamorphic lens is coming to X/E/MFT/Z Mounts on indiegogo first.

  • Anamorphic 1.33x squeeze ratio for 16:9 to 2.4:1
  • Advanced STM Motor
  • Supports eye AF subject tracking
  • Minimal Focus distance of 0.6m/1.97ft
  • 77mm diameter
  • 614g for E Mount
  • Two lens flare color options blue and neutral
  • Unique Bokeh
  • Aperture ring clicked or declicked
  • AF/MF switch
  • AEL/Custom Button

I’m really not a fan of launching these kinds of lenses on kickstarter or indiegogo so I will probably pick one up once they hit retail.

SIRUI lenses can be found on Amazon and B&H Photo.

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Fujifilm Received the “Best in Value Award” from Samsung Electronics


FUJIFILM Corporation announced that it earned “Best in Value Award” from Samsung Electronics Co., Ltd. in the semiconductor materials business.

The “Best in Value Award” is an annual award presented by Samsung Electronics to companies that provide “best value” including excellent products and services. Fujifilm was recognized for its efforts to solve Samsung Electronics’ issues and contribute to the growth of its semiconductor business through providing cutting-edge semiconductor materials and establishing a production and quality assurance system at a newly built production site in Pyeongtaek, South Korea.

Fujifilm offers semiconductor materials used in wafer processing to post processing in semiconductor manufacturing including photoresists*1, photolithography-related materials*2, CMP slurries*3, post-CMP cleaners*4, thin-film chemicals*5, polyimides*6 and high-purity process chemicals*7, as well as WAVE CONTROL MOSAIC™*8 which includes color filter materials for image sensors. In addition to its extensive product lineup covering almost the entire range of semiconductor manufacturing processes, from leading-edge to legacy semiconductors, Fujifilm is committed to solving customers’ issues and contribute to the development of the semiconductor industry by providing one-stop solutions that leverage its global supply structure and advanced R&D capabilities.

* WAVE CONTROL MOSAIC is a registered trademark or trademark of FUJIFILM Corporation.
*1 Material used to coat wafer substrate when circuit patterns are drawn in the process of semiconductor manufacturing
*2 Development solutions, cleaners and other materials used in the photolithography process of semiconductor manufacturing
*3 A polisher for evenly levelling semiconductor surface, which contains a mixture of wires and insulation films of varying hardness.
*4 Cleaners used after polishing with CMP slurry to remove particles, minute metal fragments and organic residues while protecting the metal surface
*5 Materials for forming low-dielectric insulation films
*6 A material with strong heat resistance and insulation properties, used for forming semiconductors’ protective films and rewiring layer
*7 High-purity chemicals used in the cleaning and drying processes. The chemicals are employed to remove contaminants during the cleaning and drying stages of semiconductor manufacturing, as well as to eliminate metals and oils during the etching process.
*8 General term referring to a group of functional materials for controlling electromagnetic light waves in a broad range of wavelengths, including photosensitive color materials for manufacturing color filters for image sensors such as CMOS sensors, used in digital cameras and smartphones

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Fujifilm X-M5 Will Only Ship With English and Japanese Languages in Japan


Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
XF 16-55mmF2.8 R LM WR II 

B&H Photo / Amazon / Moment / Adorama
XF 500mmF5.6 R LM OIS WR
B&H Photo / Amazon / Moment / Adorama

The Fujifilm X-M5 is expected to ship on the 21st in the United States, but Japan has released an interesting statement about the launch being November 28th in Asia. There is also something new about this announcement by Fujifilm:

“The mirrorless digital camera “FUJIFILM X-M5” being released in Japan will only have “Japanese and English” built-in language settings. Therefore, in consideration of the convenience of foreign customers living in Japan and tourists staying long-term, we will start a “language addition service” from November 28th. By using this service, you can add one language of your choice. Please check here for details of this service and how to apply.”

Fujifilm is planning a language addition service for the Fujifilm X-M5. Hopefully, this service will come at no additional charge and it makes me curious if they are running out of space for languages or if Fujifilm is just trying to get cameras to market as quickly as they can so localisation of the menus has been delayed. At least English speakers will be able to use Japanese cameras without issue.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Fujifilm Savings Sunday


Fujifilm X-T5 Black Save $100:
B&H Photo / Amazon / Adorama
Fujifilm X-T5 Silver Save $100:
B&H Photo / Amazon  / Adorama

Fujinon XF 16-50mm F/2.8-4.8 Save $200:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF16-80mm F4 R OIS WR Save $200:
B&H Photo / Amazon / Adorama
XF 50-140mm F2.8 R LM WR Save $200:
B&H Photo /Amazon / Adorama

Fujinon XF8mm f/3.5 Save $200:
B&H Photo / Amazon / Adorama
Fujinon XF18mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon /Adorama
Fujinon XF 23mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 33mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF56mm f/1.2 R WR MKII Save $100:
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks

Battery Banks
PowerCore+26800 PD
other more affordable options



New Apple M2 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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More AstrHori AF 27mm f/2.8 Details


The AstrHori AF 27mm f/2.8 launched for Z-mount, but it will be available for X-mount soon. We first found out about the lens coming to X-mount a few months ago here, but now we have additional details that you can check out above and below.

  • Frame Size: APS-C
  • Focus Range: 27mm
  • Weight: 165g
  • Aperture Range: F2.8-F16
  • Filter Size: 52mm
  • Color: Black/Tltanium
  • Mount: Z/X/E
  • Retail price: $126

AstrHori AF 27mm f/2.8 lens adopts STM+leading screw stepping motor, features smooth autofocus. Weights only 165g, silent focus and anti-shake body are conductive to video shooting. Supports eye recognition focus, USB firmware upgrade, 6 elements in 5 groups, gigh-precision optical glasses and advanced nano-coating technology, delivers excellent picture quality and color accuracy in a vatiery of light coditions.

AstrHori lenses can be found at Amazon and B&H Photo


via Photorumors

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Fujifilm GFX ETERNA and Fujinon 32-90mm Power Zoom Lens (FUJIFILM G) Listed At B&H Photo


The Fujifilm GFX ETERNA and Fujinon 32-90mm Power Zoom Lens (FUJIFILM G) are now listed listed on B&H Photo. While there isn’t new information in their listings the listings make me wonder if Fujifilm will call the lens Fujinon 32-90mm or Fujinon GF32-90mm. The announcement of the ETERNA was unique and surprising but Fujifilm has been working on it for quite some time based on the two interviews (1, 2) they have given about the camera already.

Fujifilm emphasizing that the ETERNA is for filmmakers makes me wonder if Fujifilm is going after Hollywood with the ETERNA, which could have an interesting impact on the look of movies. The impact could change the look of movies in the future by reducing the depth of field and changing the quality of the color on the screen. The GFX is also great at low-light photography and with 102MP not being necessary for 4k and 8k I am excited to see what Fujifilm can do with Pixel binning to make the GFX ETERNA see in the dark.

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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