When Fujifilm released the X-Pro 2 they teased an image of a camera that looked like it was dragged behind a car for miles. There was a lot of speculation about the image when the brochure hit, but now it seems that Fujifilm will be copying Leica in yet another way, by releasing a special edition meant to one up the Leica MP Correspondent edition by Lenny Kravitz in every way. Each camera will be lovingly dragged to work by select Fujifilm employees during their daily commute to work. The body will be dragged at least 24 miles and, if the wear isn’t pleasing, the camera will be thrown away. This level of extreme abuse will demonstrate Fujifilm’s superior ruggedness and create the ultimate one-of-a-kind collector’s item.
In addition, each camera will come with a handwritten story about how the camera was abused to create its unique look. Some will be dragged behind cars, while others might be dragged behind bikes or even trains. Fujifilm has even hinted that vertical drop distances could be included in the 24 mile travel distances for executives that might commute to work via helicopter. I can’t wait to see the variety of results this unique process creates, but this level of detail will come with a price tag to match. Our sources say the Fujifilm LOOF Edition will cost $412,016 and be available next year around this time.