Laowa Magic Format Converter (MFC)

By Louis Ferreira | Published: May 24, 2017


Press Release
Venus Optics announces the world’s first lens adapter which can enlarge the image circle of Full Frame Lenses for using on Fujifilm GFX-50S

Anhui China, May 23, 2017

Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to announce the Laowa Magic Format Converter (MFC), the world’s first Fujifilm GFX adapter with optics for Canon/Nikon Full Frame lenses. The patented optics system inside the MFC will enlarge the image circle of any full frame lenses and fit it onto the relatively larger Fujifilm GFX- 50s camera sensors. It has a focal length multiplier of 1.4x and reduces the maximum aperture by 1-stop. Read More »

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Photokina Will Take Place Annually Starting in 2018

By Louis Ferreira | Published: May 23, 2017


photokina 2018: the world’s leading trade fair for photo, video and imaging is repositioning itself
photokina will take place annually as of 2018. It will in future thus optimally reflect the fast-paced nature and the ever briefer innovation cycles of an increasingly digitalised industry. As of 2019 the trade fair will also have a new date in May. In addition to innovations from the core areas of the imaging workflow, the entire range of products, applications and services of relevance for imaging shall in future be presented in Cologne. With these changes, the transformation process begun in 2016 shall be consistently continued: under the umbrella of “Imaging Unlimited”, photokina last year inspired both exhibitors and visitors and accessed new target groups for the industry.

Read More »

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Fujifilm GFX 50S: Road Trip, Reviews and Work

By Louis Ferreira | Published: May 23, 2017

Now that it has warmed up across the United States photographers are starting to take trips to the midwest with the Fujifilm GFX 50S’ and they are vlogging about the experience. The GFX is an ideal travel camera that has no drawbacks compared to a modern DSLR for travel photography. Even if you feel that it doesn’t have the right focal length for you yet, there is a ton of great lenses that adapt very well to its sensor. The GFX roundups have shown how dozens of lenses adapt well with the 4:3 sensor in the Fujifilm GFX, which can actually more efficiently use a lens you already own then a 3:2 sensor. Many times even if there is vignetting there will be 40+ usable megapixels left. We also have a ton of photographers shooting adapted glass in the Fujifilm GFX Owners group, so very few questions go unanswered there.

camerajabber – FUJI GFX 50S REVIEW

laroquephoto – SUBCONNECTORS

hireacamera – Fujifilm GFX 50S review

macleancomms – Glenfinnan

hardwarezone – First impressions: Shooting with the Fujifilm GFX 50S

leighmiller – Fujifilm GFX 50S | Preview

Join our Fujifilm GFX Owners Group which is growing rapidly, also follow the Fujifilm GFX Page to get more tailored news on Facebook and follow Fujiaddict on Facebook and Twitter.

Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Fujinon GF 110mm F 2 R LM WR: B&H Photo / Amazon / Adorama
Fujinon GF 23mm F 4 R LM WR: B&H Photo  / Amazon / Adorama

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Fujifilm X-Pro 2 vs iPhone 7 Plus for Portraiture and Roundup

By Louis Ferreira | Published: May 22, 2017

https://www.youtube.com/watch?v=UbpM1p-eN-Q

Lots of people find the iPhone camera good enough for the majority of their photos, but the iPhone 7 Plus added some features that some claim allow it to rival a DSLR for portraiture. Apparently, Evan’s girlfriend is one of the many convinced that an iPhone 7 Plus image can rival that of a professional camera. So Evan decided to compare his Fujifilm X-Pro 2 and iPhone 7 Plus. Considering he went out of his way to do a very fair comparison the results are kind of interesting, but as usual, where/how you are viewing your images matters most in this sort of comparison.son.

streetshooter – Your Work Is Your Tree of Life … Fuji X-Pro 2

streetshooter – Philly Street … Fuji X-Pro2

radiomoths – Shooting with Fuji X-Pro2, ACROS Film Simulation

charlenewinfred – Graphite cognition

littlebigtravelingcamera – Perfect Day

kevinmullinsphotography – Dunkenhalgh Hotel Wedding

Flickr – Paris

atlasobscura – A New Look at the Little-Known Pyramids of Ancient Nubia

buzword – Fuji XPro-2 Thoughts So Far

sebastian-schlueter – FUJIFILM ACROS IN HONG KONG

betterphotography – Fujifilm X-Pro2: Rekindling Old Stories

Fujifilm X-Pro2: B&H Photo / Amazon / Adorama

 

 

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Savings Sunday

By Louis Ferreira | Published: May 21, 2017


Fujifilm X-A3
Fujifilm X-A3 with 16-50mm and 50-230mm (save $300): B&H Photo

Fujifilm X-T20
Fujifilm X-T20 (save $50): B&H Photo / Amazon / Adorama

Fujifilm X-T10
X-T10 (save $200): B&H photo / Amazon / Adorama
X-T10 + XF 18-55 (save $200): B&H photo / Amazon / Adorama
X-T10 + XC 16-50 (save $200): B&H photo / Amazon / Adorama

Fujifilm X-T1
X-T1 Black Body (save $500):  B&H photo / Amazon / Adorama
X-T1 Graphite (save $500): B&H photo / Amazon / Adorama
X-T1 + 18-55 (save $500): B&H photo / Amazon / Adorama

Fujifilm X100
X100T (save $200): B&H photo / Amazon / Adorama

Rokinon Lenses
Rokinon 50mm f/1.2 – Black
Rokinon 50mm f/1.2 – Silver
Rokinon 20mm f/1.8 ED AS UMC

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Fujifilm GFX FPS First Look

By Louis Ferreira | Published: May 20, 2017


For those curious about what’s in the Fujifilm GFX FPS program welcome kit. It includes two Fujifilm GFX hats, a FPS key ring, microfiber cloth, vouchers, membership card, GFX sticker/label and welcome letter. I didn’t photograph the back sides of the card or the vouchers more closely because they have unique identifiers on them with my membership information, but it all comes in a pretty small box. The hats are only ok quality and I wish they included a t-shirt instead of a second hat since I do not wear hats. There is also an odd sticker that I think is meant to be placed on shipping containers to clearly identify your camera/lens when you send it in to be cleaned/serviced. The stickers weren’t packaged in a way that ensured they had a nice presentation so I didn’t include them here and I need to contact Fujifilm about them.

When Fujifilm contacted me about payment they gave me the option to extend the warranty on my Fujifilm GFX 50S to 3 years for $100. I am still considering the option, but my AMEX extends warranties automatically and I am pretty sure the next GFX will be out by the time my warranty expires. I highly recommend purchasers use credit cards with protection perks when buying equipment this expensive. If you are interested in the Fujifilm GFX FPS program you can sign up here and you can read the welcome letter below. If you’re an owner you should also join our Fujifilm GFX Owners Group which is growing rapidly, along with following the Fujifilm GFX Page to get more tailored news on Facebook and follow Fujiaddict on Facebook and Twitter.

Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Fujinon GF 110mm F 2 R LM WR: B&H Photo / Amazon / Adorama
Fujinon GF 23mm F 4 R LM WR: B&H Photo  / Amazon / Adorama

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