Michaels Camera Video: Fujifilm GFX 50S vs Hasselblad X1D-50c – Cocktail Photography Shootout

By Louis Ferreira | Published: April 27, 2017

Micheals Camera decided to do a shoot out at Whitehart Bar in Melbourne to see how the Fujifilm GFX 50S and Hasselblad X1D-50c compare shooting cocktails. The above video is just an intro and the audio is a little funk, but the below video is significantly better. I don’t think anyone would be surprised by their conclusion… the Fujifilm was far easier to work with, while the Hasselblad was more like shooting with a beta camera.

Join our Fujifilm GFX Owners Group which is growing rapidly, also follow the Fujifilm GFX Page to get more tailored news on Facebook and follow Fujiaddict on Facebook and Twitter.

Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Hasselblad X1D-50c: B&H Photo / Adorama

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Fujifilm Wins 5 TIPA AWARDS

By Louis Ferreira | Published: April 27, 2017


The General Assembly of the Technical Image Press Association gathered in Havana, Cuba from 30 March to 2 April 2017, to vote on the annual TIPA Awards for the Best Imaging Products of 2017. Editors from 27 professional, amateur, and business magazines from Asia, Australia, Europe and North and South America, with a delegate from the Camera Journal Press Club in Japan, discussed and then voted on TIPA Award winners in 40 different product categories. The grand awards ceremony and presentation will take place in Tokyo, Japan, on 16 June 2017.

Fujifilm took home far more awards than any other camera company from the 2017 TIPA awards. Winning best medium format camera, best mirrorless csc camera, best professional compact camera, best mirrorless csc entry level and best csc prime lenses. Read More »

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News Shooter is a FujiAddict: Check Out The X-Mount FUJINON MK 18-55 T2.9

By Louis Ferreira | Published: April 27, 2017

The Fujinon MK 18-55 T2.9 X-mount is an exciting lens for videographers and I hope to find a use for one in the future so I can justify picking it up. For now, if you’re interested in learning more about the new Fujinon MK 18-55 T2.9 check out News Shooter. The Fujifilm X-T2 is shaping up to be a very compelling camera for videographers.

Fujifilm X-T2: B&H Photo / Amazon / Adorama

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NiSi Advanced 100mm Filter Kit for Landscape & Seascape Photography and Natural Night Filter for Nighttime Light Pollution

By Louis Ferreira | Published: April 26, 2017


NiSi was kind enough to send me an Advanced 100mm Filter Kit for Landscape & Seascape Photography, along with a NiSi Natural Night Filter for Nighttime Light Pollution, for testing on the Fujifilm GFX 50S just in time for the new moon. I’m looking forward to seeing how it compares to the competition, but my initial impressions are very good. NiSi certainly knows how to build a kit that screams quality. They even improved the few complaints I had previously read about.

My only real issues at the moment are that I wish the case stored the cleaner and blower accessories and that it came with extra spacers for 100mm x 100mm filters. Alternatively, they could add a clip-on pouch for small accessories and include spacers with filters that need them. Extra filters, like the Natural Night Filter, come with nice cases but, ideally, NiSi filters should come ready to slot in the case, since there are 3 empty spaces.

If you have any questions feel free to ask in the comments or in our Fujifilm GFX Owners Group.

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Fujifilm X-T2 Reviews and Video Projects

By Louis Ferreira | Published: April 26, 2017

There are many reasons why the Fujifilm X-T2 is beloved by owners, but Three Blind Men and An Elephant Productions says it best “Reduced to a single sentence. The X-T2 gives me the shortest distance from intent to delivery of any dedicated camera I have used since I was a kid, including a couple Leicas.” I would go even further and say the statement extends throughout the entire Fujifilm range of cameras.

Reid Review – Reid just published his Fujifilm X-T2 review.

Photography Life – Fuji X-T2 Review

Tristan Williams Photography – “Deathless” by Ships in the Night filmed with Fujifilm X-T2

Pabst & Wraps – (NSFW) First Music Video by Ben Wilson Filmed on XT-2 + ZHIYUN CRANE +pro neg std. film simulation + Fujinon 18-55mm.

Fujifilm X-T2: B&H Photo / Amazon / Adorama

https://www.youtube.com/watch?v=3jcna6iCEvQ

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Sekonic L-858D-U Speedmaster

By Louis Ferreira | Published: April 26, 2017

L-858D-U Speedmaster: B&H Photo / Amazon / Adorama

Sekonic is proud to announce their ground breaking L-858D-U Speedmaster Light Meter is now available for purchase.

As previewed at last year’s Photokina, the L-858D-U Speedmaster is the combination of Sekonic’s cutting-edge light measurement technology and 60 years of experience in the photographic and filmmaking industries. The meter has undergone significant design changes from previous models and has a feature set sure to meet and exceed the demands of today’s image-making professionals.

The First of Its Kind
The Sekonic L-858D-U Speedmaster is the first fully featured light meter to offer flash duration measurement from 1/40 to 1/55,500 sec. at t0.1 through t0.9, which can be changed in 0.1 steps. A long-held secret of some of the world’s most talented photographers, the key to freezing action consistently is found in being able to measure flash duration. Photographers are now able to do this easily for the first time, demystifying one of photography’s most challenging techniques. Read More »

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