The Instax SQ6 was released out of nowhere with a full Fujiguys video and a few ads. There is also a foreign youtube unboxing out there but beyond the initial leak, tonight’s announcement was a bit of a surprise. At least Instax fans now have an analog Instax Square option available.
Instax SQ6 Pre-Order: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama
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https://www.youtube.com/watch?v=y_ZZqfxe4w4
Instax SQ6 Pre-Order: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama
Expanding the popular square format lineup!
Enjoy applying the versatile functions and stylish design to your everyday photos
Instant Camera “instax SQUARE SQ6”
New Solid Color Square Film “BLACK” – Stylish Black Frame
FUJIFILM Corporation (President: Kenji Sukeno) will launch “instax SQUARE SQ6” (SQ6) compatible with square format film as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The various shooting functions, simple stylish design, and the square format prints suit any fashion style and allow the camera to be taken anywhere, ensuring you never miss a precious moment.
The “BLACK” frame for solid color square film will also be released on the same day. By adding the black frame to the lineup, you can enjoy shooting in a square format that emphasizes the vividness and contrast of the photos.
The SQ6 has a variety of functions that can be used in any situation. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to selfie-mode and the settings will be adjusted to the optimum focus and brightness. There is also a self-shot mirror attached to the side of the lens allowing you to check the shooting range. Tripod holes in the bottom of the main unit and a timer can be also useful for group photos. Furthermore, to cover every situation, the camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green) that once placed over the flash will change the color of the overall photo, allowing you to achieve a more unique and textured photo.
The camera is designed simple yet stylish. There are three color variations with pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled* surface not only makes the camera easy to hold but is also a great part of the design. The design allows you to choose the camera that suits your style and fashion. Read More
On Sunday Xerox announced that the merger was off and that they had reached a settlement with the activist shareholders that blocked the merger. The only real loss for Fujifilm is that they will not gain Xerox’s direct access to distribution channels in North America and Europe, which could have been used to help their camera and medical devices businesses. It appears that Xerox decided to hold out for a better cash deal and Fujifilm was probably wise not to make their offer more generous due to Xerox’s current health.
This may not be the end of merger discussions if Xerox continues falling on hard times then Fujifilm could come in at a later date and make a better deal for Fujifilm, but at this point, it sounds like the two companies are parting ways. Of course, their current partnership that has profited Fujifilm greatly will remain intact, but I don’t see how a break down like this won’t hurt future endeavors between the two companies, Fujifilm and others will have to worry about Xerox’s activist shareholders getting involved in future business decisions going forward.
via bloomberg
Fujifilm GFX
GFX 50S + 32-64, 63 or 45mm (save $1000): B&H photo / Amazon / Adorama
Fujifilm X Series
X-T2 (Build Your Bundle Save $200): B&H Photo / Amazon / Adorama
X-T20 (Build Your Bundle Save $100): B&H Photo / Amazon / Adorama
X-Pro2 (Build Your Bundle Save $200): B&H Photo / Amazon / Adorama
X-Pro 2 Graph (Build Your Bundle Save $200): B&H Photo / Amazon / Adorama
X-A3 (Save $50): B&H Photo / Amazon / Adorama
X100F (Save $100): B&H Photo / Amazon / Adorama
Fujinon Fixed Focal Length Lenses
XF 14mm F2.8 R (save $100): B&H Photo / Amazon / Adorama
XF 16mm F1.4 WR (save $100): B&H Photo /Amazon / Adorama
XF 18mm F2 R (save $50): B&H Photo /Amazon / Adorama
XF 23mm F1.4 R (save $100): B&H Photo /Amazon / Adorama
XF 27mm F2.8 (save $50): B&H Photo / Amazon / Adorama
XF 35mm F1.4 R (save $50): B&H Photo /Amazon / Adorama
XF 56mm F1.2 R (save $100): B&H Photo/ Amazon / Adorama
XF 56mm F1.2 R APD (save $150): B&H Photo / Amazon / Adorama
XF 60mm F2.4 Macro (save $50): B&H Photo /Amazon / Adorama
XF 80mm F2.8 R LM OIS WR (save $150): B&H Photo / Amazon / Adorama
XF 90mm F2 R LM WR (save $100): B&H Photo / Amazon / Adorama
Fujinon Zoom Lenses
XF 10-24mm F4 R (save $100): B&H Photo / Amazon / Adorama
XF 16-55mm F2.8 R LM WR (save $150): B&H Photo / Amazon / Adorama
XF 18-135mm F3.5-5.6 R LM WR (save $100): B&H Photo / Amazon / Adorama
XF 50-140mm F2.8 R LM WR (save $150): B&H Photo /Amazon / Adorama
XF 55-200mm f/3.5-4.8 R LM OIS (save $100): B&H Photo / Amazon / Adorama
XF 100-400mm f/4.5-5.6 R LM OIS WR (save $150): B&H Photo / Amazon / Adorama
X-Mount Lenses
Variety of Discounted X-Mount Lenses in one place: B&H Photo
Software
Luminar 2018 & Aurora HDR 2018 (Savings code FUJIADDICT)
ON1 Photo RAW 2018.1
Picktorial+X-Pack Bundle
New Apple iMac Pro: B&H Photo / Adorama
MacBook Pro (Savings still available): B&H Photo
Kipon just released firmware 1.10 for their AF adapter and “the new firmware mainly improved autofocus speed and the issue about lens distortion.”
The firmware is for the following adapters:
Kipon EF-FX AF
Kipon Baveyes EF-FX 0.7x
Kipon EF-GFX AF
via Kipon
The Fujifilm Xerox merger is still on hold, but now both companies are appealing the decision. Xerox is also looking to make another offer that might be acceptable to all parties, but as of now Fujifilm hasn’t received anything and they seem to prefer the previous deal. Further, an analysis has picked apart the merger and found that Fujifilm’s offer largely matches the demands of the activist shareholders, but the shareholders would rather the deal be a cash deal than a stock based one, which might play into the appeal. The merger doesn’t seem to be having much affect on Fujifilm’s stock, but Xerox has been up and down based on announcements.
