Fujifilm Photography News and Rumors

The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. Part one of the interview can be viewed here and part 2 can be read in full here or check out the bullet points below.

• New photographers and videographers do not have allegiance and there are lots of options
• Today people want quality straight out of the camera
• Products like Instax and camera phones have looks baked in which is similar to film simulations
• 2023 is when film simulations exploded for Fujifilm even though they have been there all along
• Old and new generations are drawn to film simulation
• Fujifilm has an advantage with film simulations because they own the films they are simulating
• People want smaller, lighter, easier-to-use cameras which is helping to inspire a new generation
• Fujifilm prefers to see camera phones in a positive light because it made everyone into a photographer even though it ate into the traditional market
• In the past when new models were introduced Fujifilm saw spikes in lens sales, but today they do not because most new photographers are happy with kit lenses
• Smartphone photographers get used to working with only a few focal lengths so this is probably why new buyers are ok with limitations
• Lenses like the 70-300mm still sell very well
• The X-M5 has been selling well because of the shift to video some have made
• The X100VI has introduced new photographers to Fujifilm
• Many smartphone users arent used to a viewfinder so they do not miss it when a camera like the X-M5 doesn’t have one
• Fujifilm is trying to expand its market share by producing more niche cameras like the X-M5
• Fujifilm still sees growth for X, GFX, and Instax cameras as users look for more than a smartphone can provide
• Theo Georgiades brings up how he now owns a digital notepad even though he has a Phone and iPad as an example of how people like more specialized devices sometimes.
• People like the look of the X100VI compared to a pretty bland phone regardless of the model
• Theo Georgiades has been with Fujifilm for 25 years and would never say Fujifilm wouldn’t make another film camera, especially with its resurgence
• Fujifilm is currently unsure if the resurgence of film is a long-term fad or a true resurgence of the market
• Fujifilm always intended to grow the medium format market with GFX and shake up full frame
• The growth of GFX in film gives Fujifilm another path to grow
• Fujifilm wont rest on its laurels and will continue to push GFX hard

Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. You can read the full interview here or check out the bullet points below.

Fujifilm’s Market Share

• Fujifilm has healthy growth and they are excited about the future
• Recent product launches have all done exceptionally well
• Fujifilm is strong without Full Frame
• Fujifilm is number 3 in the UK in terms of sales behind Canon and Sony
• The X100VI and GFX have been selling very well

Fujifilm X100VI Supply Issues

• Fujifilm doesn’t fell like they underestimated demand because stock sitting around is bad for business
• The launch of the X100VI was unprecidented though
• No one could have predicted how orders would accelerate and Fujifilm found it amazing
• Fujifilm acted on demand quickly and they are working hard to catch up
• It takes two years to launch a camera
• It takes time to increase supply, but as soon as Fujifilm saw the demand they got to work
• Fujifilm has increased allocation to retailers since September and wait time has decreased steadily
• Demand still remains high for the X100VI but customers are only waiting a couple of months instead of six months now
• Hndisgh is 20/20 and it’s great everyone is talking about the shortages, but Fujifilm is doing everything it can to catch up
• For the customers that want the X100VI for film simulation they can also get cameras like the X-S20, a X-T5, or X-T50 so there might be an issue with customer education too

Best-Selling Cameras in the UK

• Fujifilm X100VI surpassed the X-T5, but it was close
• Next was the Fujifilm X-T30II which had some kind of viral phenomenon
• X-T50 was off to a good start, but demand slowed before picking up again
• Cameras with a legacy tend to sell better than new models like the X-T50
• Fujifilm’s use of a film simulation dial has attracted a lot of new users
• When new cameras are launched people expect them to do everything, but no camera is for everyone

Fujifilm X-E and X-Pro Line

• Yes there are plans for a new X-E and X-Pro camera
• Covid lockdown slowed development because costs became astronomical, which disrupted the release cycle
• Fujifilm prioritized certain lines as a result
• The Fujifilm X-Pro and X-E are still important to Fujifilm just like enthusiasts
• Developing the new X-Pro and X-E will take some time

Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama

Follow Fujiaddict on Facebook, Twitter, Instagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group