PROJECT REAL: Fujifilm GFX100 India Launch Project

Fujifilm India posted more PROJECT REAL videos after the Fujifilm GFX100 was announced in India the other day. It’s interesting the archival properties that Fujifilm is trying to pitch to photographers along with the creative opportunities.

While the videos aren’t terribly informative they do demonstrate some creative ways in which the 102MP sensor can be fully utilized. You can read more about the announcement event here.

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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Fujifilm India GFX100 Launch Event: It’s Time to Double The Game The #Revoultion100 is Here

Fujifilm launched the GFX100 in India officially and they put together an over hr long event that you can view above or you can learn about it below. They are also pushing the hashtags #Revoultion100 and #TheKingOfMirrorless now with this event.

Intro

  • 1934 started selling film and now a huge conglomerate
  • Constantly contributed to science, society, environment, etc…
  • Fujifilm has an emphasis on innovation
  • GFX100 and Primista being launched together
  • 8 gfx lenses now
  • Fujifilm achieved their goals in India since last year
  • Fujifilm hopes to double sales in India by next year
  • They think the market shrinking is because of a lack of fantastic products
  • Cameras need to be developed to be more unique and cutting edge
  • Mirrorless has unlimited possibilities
  • GFX100 and Primista are their cutting edge
  • First fantastic 100MP camera
  • Very light and portable for medium format

Toshihisa Lida

  • Optics
    • Large format is raising horizons for photos and video
    • Optical started 6 years after their establishment so 79 years of experience in optics
    • Shows off a 20cm lens used for broadcast
    • The surface of glass that big needs to be super smooth for 4k and 8k
    • The surface is engineered to 30 nano meters
    • The glass is like 603km across India and the tolerance would be 2.1mm across the lens so if you found one spot more than that it wouldn’t be qualified
    • The lens has 40 elements like that throughout
    • Normally each piece of glass in a lens eats 4% of the light, but their coating reduces this to 0.4% reduction each, which lets them lead 4k/8k
    • Only Fujifilm and Canon can do 4k/8k
    • Only Fujifilm can make a 20cm lens like they are talking about
    • They will reduce ultra-long zoom security cameras that can capture a license plate 3km away
  • Color Science
    • They have 85 years of experience in color science
    • Showed off the X-T3 color science compared to others
    • GFX100 has the same great color science
  • GFX
    • How Full is Full Frame
    • GFX is 70% bigger and upgraded to 100MP now
    • It’s kind of odd that we use medium format since it’s really a large format in modern digital times
    • GFX sales keep growing especially once GFX50R was released
    • GFX100 takes GFX to the next level
    • The GFX100 preorders are very high and probably about twice what was expected
    • GFX100 will be very popular among professionals and amateurs alike
    • GFX lenses are selling well in line with camera sales
    • 100MP is called overkill by some
    • 100MP is good for preserving photos for the future
    • They are preparing for future display formats and print types
    • 20 years ago no one imagined 4k and 8k at home
    • 20 years later it might all be way more
    • Things that matter should be photographed at 100MP to preserve for future formats
    • The photodiode has been improved to collect more light
    • The new BSI sensor uses copper that transfers data 60% faster than the old aluminum designs
    • The faster transfer is good for 4k video, Autofocus speed and minimizing noise
    • Image quality is stunning
    • You can crop and edit without worrying
    • Goes up to 102,400 ISO with acceptable noise
    • Up to 14 stops of dynamic range
    • 16-bit output to make photographers happy
    • What was once medium format is no longer slow
    • Can process almost 1gb per second of information
    • AF 0.05 sec
    • As fast or faster than most DSLRs
    • Latest fast and eye technology that was introduced in the X-T3/X-T30 fully incorporated in the GFX100
    • You won’t worry about low light with the GFX100
    • Can AF at up to -2EV
    • IBIS allows anyone to shoot handheld at 1/8th
    • The tolerances 0.04% 20/55,000th is required to produce 100MP of resolution with this camera
    • Impressive demo photo from a helicopter showing off IBIS
    • 50mm f/3.5 is very light and still gives you 102MP
    • 50mm f/3.5 is only 335g
    • 50mm f/3.5 is only 1,100g with GFX50R attached
    • Next lens will be the GF45-100mm
  • Primista
    • Premista covers Vista Vision 46.3mm
    • Premista is 28% smaller and 46% lighter than the Premier series that just covers super 35mm
    • The 8-250 Primista stays at T2.9 until 200mm where is gradual ramps down to T3.5
    • Premista covers all the “large formats”
    • Zoom instead of primes because it’s better for video demands
    • There are about 30 lenses in the Premista
    • Premista uses some really unique aspherical lenses that are ground by hand
    • Assembly requires perfect alignment
    • Premista covers GFX and it’s a fantastic video camera
    • Shows off how it works around 50 minutes into the above video
  • Dabboo Ratnani comes on stage to show some work
    • Cares the most about speed
    • Hasn’t touched DSLR since moving to Fuji
    • Loves having the film look back
    • Great skin tones and great for capturing movement
    • Incredible focus speed
    • Best EVF I have ever seen
    • Most camera upgrades are just one feature and GFX100 is many
    • Great dynamic range
  • Zack Arias
    • Now a GFX global ambassador
    • Started with film and back in the day professionals shot medium format and amateurs 35mm
    • 35mm only became popular with professionals because of digital
    • 7-8 years ago he saw a photo that stood out to him and it was because they used medium format, which is why he bought a phase one, which took him 3 years to save for IQ140
    • Zack moved up to the XF system at a crazy cost
    • He wanted the 50MP but phase one gave him the 100MP to try and he kept it
    • When you shoot 100MP it’s hard not to pixel peep
    • He jokes that clients DNA can be extracted from the GFX100’s photos
    • The detail and dynamic range of medium format is crazy
    • The dynamic range is king for him
    • Shows a blown-out photo of vanilla ice that he saved thanks to dynamic range
    • He messed up because the sun came out
    • The dynamic range has saved him because sometimes he has to get a shot in 2 minutes where he normally would want much more
    • He then shows the corrected image and you can even see the stitching in his hat
    • Then he shows something underexposed because his flash didn’t fire and how well they can be recovered
    • Normally recovering a photo like he did would have tons of noise, but with the GFX100 it’s clean
    • Of course, the projector they are using isn’t good enough to show off 100MP
    • Zack dropped Canon Full Frame for Fujifilm APS-C and he preferred them so he was fine with the format
    • The difference between Canon and Fujifilm with different sensor sizes is minimal printed
    • Lots of people tell him they want full-frame and then they will go Fujifilm
    • Zack says look at the GFX as their full-frame camera
    • If you want full frame you want a small sensor
    • Phase One requires a tripod 95% of the time
    • There is no ability to move the focus point in Phase One also focus and recompose has very tight tolerances
    • Most photographers can shoot GFX100 without a problem, but not Phase One
    • Great fast workflow for 100MP files using JPEG
    • GFX100 costs 1/5th what Phase One does ($50k) for the same image quality
    • GFX100 is only $10k
    • Zack might leave Phase One now that the GFX100 has arrived
  • Q&A
    • GFX100 is great in low light down to -2EV
    • 4k Video comes from over 60MP to reduce noise
    • Didn’t really answer questions about jello effect
    • Directed the people asking technical questions to pursue them after

Fujifilm GFX News, Rumors, and Collaboration
Fujifilm GFX Owners Group
Fujifilm GFX Page

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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Fujinon XF16-80mm F4 R OIS WR and Fujinon GF50mm f/3.5 Announced

Fujinon XF16-80mm F4 R OIS WR: B&H Photo / Amazon / Adorama
Fujinon GF50mm f/3.5: B&H Photo / Amazon / Adorama

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Official Coverage
Fujinon XF16-80mm F4 R OIS WR
Press ReleaseProduct PageSample Images

Fujinon GF50mm f/3.5
Press ReleaseProduct PageSample Images

Hands-On/Review/Preview
Explora -FUJIFILM Adds XF 16-80mm and GF 50mm Lenses to Lineups

Fujifilm – The Love Story – GF50mmF3.5 R LM WR impressions

thephoblographer – First Impressions: Fujifilm GFX GF50mm F3.5 R LM WR

ivanjoshualoh – GF50mm. Small Wonder*

keithwee – The Middle Child | An user Review of the Fujinon GF50mm f3.5 pancake lens

jonasraskphotography – Fujinon GF 50mm f/3.5 first look preview

jonasraskphotography -Fujinon XF 16-80mm f/4 R OIS WR first look preview

Fujifilm – FUJINON XF16-80mmF4 R OIS WR impressions

Videos

https://www.youtube.com/watch?v=8sNceyIsTv4

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FUJINON Lens GF50mmF3.5 R LM WR Press Release


Fujinon GF50mm f/3.5: B&H Photo / Amazon / Adorama

Fujifilm releases FUJINON Lens GF50mmF3.5 R LM WR
– Interchangeable lens for the GFX Series of mirrorless digital cameras with ultra-high image resolution supporting 100MP+ sensor
– All new compact prime lens weighing just 335g
– Realize the world’s lightest Large Format mirrorless camera system weighing 1,110g when mounted on the FUJIFILM GFX 50R

Tokyo, July 18, 2019 ― FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will release the standard lens “FUJINON Lens GF50mmF3.5 R LM WR” (“GF50mmF3.5 R LM WR”) in mid September 2019. It will join the lineup of GF interchangeable lenses designed for use with the GFX Series of mirrorless digital cameras, which feature a Large Format sensor* about 1.7 times the size of the 35mm full-frame sensor.

The GF50mmF3.5 R LM WR, the tenth GF lens to be released, has the maximum aperture of f3.5 and the focal length of 50mm (equivalent to 40mm in the 35mm format equivalent). Weighing just 335g, the lens, when mounted on the FUJIFILM GFX 50R (“GFX 50R”), realizes the world’s most lightweight** Large Format mirrorless camera system with the combined weight of 1,110g. The compact system makes it a perfect choice for snapshots and landscape photography.

GF lenses are Fujifilm’s highest-grade lenses that deliver superior image quality with high-resolution performance and wide tonal reproducibility. This is made possible by the use of Fujifilm’s exceptional optical design technology and production technology that processes lens surfaces with the precision of a submicron level, fostered through the development of FUJINON lenses. The industry-leading lens lineup includes cine lenses that have recently won the Engineering Emmy Awards***. These lenses can be mounted on the FUJIFILM GFX100 (“GFX100”), released in June this year, to bring out the full performance of GFX100’s 102 million pixels image sensor, achieving the world’s highest level of photographic image quality by utilizing the company’s unique color reproduction technology.

The GF50mmF3.5 R LM WR, to be released this time, consists of 9 lens elements in 6 groups, including one aspherical lens. It controls spherical aberration and distortion*4 thoroughly to achieve an astonishing image sharpness and wide tonal gradation. The compact design measuring just 48mm in length and weighing 335g is complimented with silent and high-speed autofocus (AF) to provide exceptional mobility. Furthermore, the lens is dust and weather resistant and can be used in temperatures as low as -10°C, facilitating photography in light rain or in dusty outdoor areas. These features make it highly reliable photographic equipment suitable for professional photographers.


Fujifilm’s GFX Series consists of ten lenses, including the new GF50mmF3.5 R LM WR, and a wide range of accessories to cover a broad range of shooting conditions from wide angle to telephoto, giving users a true joy of photography.

  • *An image sensor that measures 55mm diagonally (43.8mm x 32.9mm), providing approx. 1.7 times the area of the 35mm full-frame sensor
  • **Among digital cameras carrying an image sensor larger than the 35mm full-frame format, as of July 18, 2019 according to Fujifilm
  • ***The award established by the National Academy of Television Arts and Sciences in 1948 to recognize companies, organizations and individuals who have made outstanding contributions to technical or engineering development in the broadcasting industry. It is the most prestigious award in the industry.
  • *4Contraction and expansion that occurs at the edges of an image formed through the lens

1. Product features
(1) Astonishing image quality with high resolution and wide tonal gradation

The lens design that consists of 9 lens elements in 6 groups, including 1 aspherical lens, to control spherical aberration and distortion, achieving an astonishing image sharpness and wide tonal gradation. The design also minimizes lens breathing (change of angle of view during focusing), making the lens perfect for video shooting.

(2) Compact design

The lens features a compact design weighing 335g and measuring just 48mm in length and 84mm in maximum diameter. When mounted on the GFX 50R, it forms the world’s most lightweight Large Format mirrorless camera system with the combined weight of 1,110g to deliver excellent mobility.

(3) Fast, quiet and highly accurate AF

The lens uses the Inner Focus system, which drives a compact and lightweight focus lens group with a linear motor, to achieve fast, quiet and highly accurate AF. It boasts AF speed of 0.189 seconds*5 in phase-detection AF and 0.33 seconds*5 in contrast AF.

  • *5Measured according to the CIPA standards


(4) Highly robust design that withstands use in various shooting conditions

・ The lens barrel is weather-sealed at ten locations so that it is dust and weather resistant and can be used in temperatures as low as -10°C, facilitating photography in light rain or in dusty outdoor areas.

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Fujinon XF16-80mmF4 R OIS WR Press Release Leaks

Fujinon XF16-80mm F4 R OIS WR: B&H Photo / Amazon / Adorama

Fujifilm releases FUJINON Lens XF16-80mmF4 R OIS WR
– Standard zoom lens with the world’s highest 6.0-stops image stabilization and 5x zoom
– Maximum aperture of F4 across the entire focal length range from wide angle to mid-telephoto to cover various shooting situations
– Compact design to bring out the outstanding mobility of the X Series of mirrorless cameras

Tokyo, July 18, 2019 ― FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will release “FUJINON Lens XF16-80mmF4 R OIS WR” (“XF16-80mmF4 R OIS WR”) in late September 2019. The new lens, which features the world’s highest* 6.0-stops image stabilization capability and 5x magnification zoom, will join the lineup of interchangeable lenses designed for use with the X Series of digital cameras, which incorporate unique color reproduction technology to deliver outstanding image quality.

The XF16-80mmF4 R OIS WR is a standard zoom lens that offers the constant maximum aperture of F4 across the entire focal length range from 16mm at the wide angle end to 80mm in mid-telephoto (equivalent to 24-122mm in 35mm format equivalent). Its compact design, measuring 88.9mm in length and weighing just 440g, can bring out the advanced mobility of the X Series of mirrorless digital cameras to the maximum extent, making it a perfect choice for casual snapshots and video filming.

The XF16-80mmF4 R OIS WR will be a new standard interchangeable zoom lens for mirrorless digital cameras, covering a wide range of conditions including snapshots, landscape photography and low-light shooting at night.


The XF16-80mmF4 R OIS WR is a zoom lens consisting of 16 lens elements in 12 groups, including three aspherical elements and one ED aspherical lens, to deliver advanced edge-to-edge sharpness. Its 6.0-stops image stabilization mechanism helps create premium-quality images, bringing out the full potential of the X-TransTM CMOS sensor**, developed by Fujifilm, even when hand-holding the camera in nightscape or indoor photography. It has the weight and dimensions almost identical to those of 3x zoom lenses for full-frame mirrorless digital cameras in general, but is capable of 5x zoom, covering a broader range of focal lengths. The combined weight when mounted on the FUJIFILM X-T3 or FUJIFILM X-T30 mirrorless digital cameras remains light at 979g and 823g respectively, allowing casual portability. You can also take close-up shots with this lens, which has the minimum shooting distance of 35cm (across the entire zoom range) and the maximum magnification ratio of 0.25x. In addition, the lens uses the Inner Focus system***, which drives the focus lens group with a stepping motor*4, to achieve fast and quiet autofocus (AF). The use of unique optical design technology also minimizes focus breathing (change of angle of view during focusing), making the lens perfect for shooting both stills and video.

Fujifilm’s X Series consists of 32 lenses, including the new XF16-80mmF4 R OIS WR, and a wide range of accessories to cover a broad range of shooting conditions from wide angle to telephoto, giving users a true joy of photography.

  • *Among interchangeable lenses for digital cameras, as of July 18, 2019 according to Fujifilm
  • **X-Trans is Fujifilm’s trademark or registered trademark. The sensor uses a unique random color filter array to reduce moiré and false colors without an optical low-pass filter.
  • ***An AF system that moves relatively small lens elements in the middle or at the rear for focusing without moving the front group, which consist of relatively large lens elements
  • *4A type of motor that rotates only at a fixed angle in response to an electrical pulse signal, making it capable of precision positioning


1. Product features
(1) Optical design that brings out superior image-resolving performance

  • The lens consists of 16 elements in 12 groups. The use of three aspherical lens elements effectively controls spherical aberration and field curvature. An aspherical ED element is used for image stabilization so as to minimize aberration changes caused when compensating for camera shakes, thereby achieving superior edge-to-edge sharpness.
  • The lens offers the constant maximum aperture of F4 across the entire focal length range from 16mm at the wide angle end to 80mm in mid-telephoto (equivalent to 24-122mm in the 35mm format).
  • The lens has the minimum shooting distance of 35cm (across the entire zoom range) and the maximum magnification ratio of 0.25x to enable close-up photography, capturing a subject the size of a business card to fill the entire frame.

(2) World’s highest 6.0-stops image stabilization capability

  • The lens features the world’s highest CIPA-compliant 6.0-stops image stabilization mechanism among interchangeable lenses for digital cameras. It makes it possible to achieve premium image quality even when hand-holding the camera in nightscape or indoor photography. The lens recognizes shooting conditions, such as panning and shooting on a tripod, and automatically applies the optimum stabilization control.

(3) 5x zoom despite its compact design weighing 440g and measuring 88.9mm long

  • The lens is compactly designed, weighing just 440g and measuring 88.9mm in total length. It has the weight and dimensions almost identical to those of 3x zoom lenses for full-frame mirrorless digital cameras in general, but is capable of 5x zoom, covering a broader range of focal lengths. The combined weight when mounted on the FUJIFILM X-T3 or FUJIFILM X-T30 mirrorless digital cameras, which carry a high-performance APS-C sensor, remains light at 979g and 823g respectively, allowing casual portability.

 

(4) Fast and quiet AF

  • The lens uses the Inner Focus system. It moves small and lightweight focusing elements with a silent and precisely-controllable stepping motor to achieve fast and quiet AF. The use of unique optical design technology also minimizes focus breathing (change of angle of view during focusing), making the lens perfect for shooting both stills and video.

(5) Stylish design and easy operability

  • The lens is stylishly designed to present a premium image. It offers excellent operability thanks to the aperture ring that has just the right amount of clicking and the zoom / focus rings that provide smooth torque.

(6) Highly robust design that withstands use in various shooting conditions

  • The lens barrel is weather-sealed at ten locations so that it is dust and weather resistant and can be used in temperatures as low as -10℃. It can be mounted on weatherproof mirrorless digital cameras such as FUJIFILM X-T3 and FUJIFILM X-H1 to enjoy photography in light rain or in dusty outdoor areas.
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Fujifilm GFX100: A Stupid Amount of Resolution

The Fujifilm GFX100 is such a unique camera that it is really not fair to compare it to the new Sony a7RIV that was announced the other day. Yes the new 61MP sensor is impressive and yes it does put the GFX50 line in a difficult position, but it is nothing like the Fujifilm GFX100. To be fair I think the GFX50 line of cameras will have to come down to around the $2-3k price point to remain viable for the majority of photographers when taking into consideration the Sony a7RIV, but I do not think it will take them long to drive the prices down further. The “Medium Format look” can only sell so many cameras before performance concerns start to become a determining factor that Fujifilm will have to address. Maybe we will see a GFX50S Mark II with PDAF soon. Hasselblad is in much worse shape since their affordable line of medium format cameras is now being sandwiched between more affordable cameras that can outperform the X1D with cheaper glass. I have more thoughts on this topic but will save them for a future post.

That all being said I wanted to demonstrate the stupid amount of resolution and detail that the GFX100 can capture. Above is a handheld photo of the full moon taken the other day on the 50th anniversary of the launch of Apollo 11 with the GF110mm(around 90mm) at f/2. I cropped the moon from the capture as tightly as possible ending up with around 400 pixels on the long edge. The amount of detail retained is pretty crazy in my opinion and goes well beyond what a 50-60MP camera can capture. With the GFX100’s ability to crop you could take one photo and share hundreds of crops from it without anyone noticing, due to the amount of detail the camera captures.

Fujifilm GFX News, Rumors, and Collaboration
Fujifilm GFX Owners Group
Fujifilm GFX Page

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Sony a7RIV: B&H Photo / Amazon / Adorama

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