Fujifilm Photography News and Rumors

Maarten Heilbron had Billy Luong of the FujiGuys on his live stream the other day with poor quality audio. Below you can see a summary of the live stream.

• Fujifilm X-T40
  • Not sure where development of the camera would be
  • Fujifilm X-S is more of a sibling to the X-T4
  • X-T30 is the successor to the X-T3 because they were photo-centric
  • Will have to wait and see where the X-T lineup goes
• Fujifilm X-H2 and X-T5
  • Should see an X-H2 and X-T5
  • Fujifilm always develops new products for customers
  • Customers love the dials and style of Fujifilm cameras
• Fujifilm X-E4
  • Can’t talk about up and coming products that will or will not happen
  • Billy really likes the X-E3 design because it is lightweight and compact
  • Any opportunity to make things smaller while maintaining image quality is good
  • Some pick the X-T30 over the X-E3 for a tilt screen
• PSAM Dial
  • Many film cameras in the past were controlled with apertures and a shutter dial
  • The X-S10 was developed for customers that have never used the Fujifilm brand before
  • Many do not understand full manual controls
  • The Fujifilm X-S was developed for photographers that find Fujifilm’s layout confusing
  • There are C1 to C4 so users can program more customizable presets
  • People love or like Fujifilm’s controls which is why it will always be part of X DNA
• Auto Mode
  • Fujifilm developed a very advanced auto mode that even picks the right simulation
  • Fujifilm auto mode was already very advanced and could tell what the scene is and if there is motion in the scene
  • If the camera recognizes the sky it will boost the color chrome blue effect
  • Auto mode even allows for RAW capture now
  • The camera has an in-camera RAW converter too so you can make your own straight out of camera simulations
• X-T3 Firmware update
  • Coming the end of October, so October 28th
  • Brings the AF up to the X-T4/X-S10 level
  • Fujifilm’s app will tell you when there is a firmware update for your camera
• The Status of The Industry
  • Fujifilm is trying to keep up with high levels of demand
  • People are getting out and doing more landscape and macro photography
  • There are a lot more wide-angle lenses and macro lenses/macro tubes being sold today
  • Demand is overwhelming right now for some of their products
  • Fujifilm is surprised there is so much demands for the XF50mm f/1
  • The camera market is in decline but Fujifilm has held its own
  • Fujifilm got away from point and shoot cameras a long time ago
  • Apple’s latest phone is focused on photos and video and it is a camera you have with you all the time so it is still a competitor
  • Maintaining a high standard has helped Fujiflm remain relevant
  • You need to capture at a high level of quality to ensure your photos will still be usable in 50-100 years
• Maarten Heilbron requesting firmware update
  • Would like the menu to have an option to return to where it was instead of the start
  • Billy responds there is the customizable menu
  • Fujifilm is very busy right now so it takes time to add features
  • Toshi Iida changing his position is also taking time to get used to
  • It would be nice if grayed out option would let you turn them on with a warning telling you what had to be switched to allow you to use the grayed out menu
  • Billy sends all concerns along to the development team and they take time to fix
  • Billy brought up how the camera can switch primary card slots and get stuck on the 2nd slot as the primary
• Fujifilm X-H2?
  • Still early to talk about you will have to wait and see
  • Photographers loved the X-H1 because of the grip and the shutter button, which is adjustable
  • The X-H1 was unique, but Billy thinks it was launched at the wrong time (X-T3 came out with a new sensor shortly after launch)
  • X-H1 is still great for a lot of things even though it has older technology in it now
  • Billy hopes they continue development on the X-H line
  • Some users find the X-H1 to be more ergonomic which is important
• GFX
  • GFX Pixel Shift still in development
  • No time frame for availability, but it is coming for GFX100
  • GF80mm f/1.7 is still coming and Fujifilm gets that GFX photographers want faster lenses

Fujifilm X-S10: B&H Photo / Amazon / Moment / Adorama
Fujinon XF10-24mmF4 R OIS WR:
B&H Photo / Amazon / Moment / Adorama

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