Fujifilm Wins Record 23 iF Design Awards

By Louis Ferreira | Published: April 27, 2021


The design that realizes beautiful appearance, high performance, and comfortable operability in products in a wide range of business fields is highly evaluated
The Largest Number of 23 Products Ever Won The Prestigious “iF Design Award”!
FUJIFILM Corporation (President: Kenji Sukeno) has announced the mirrorless digital camera “X series” and the instant camera instax “Cheki” at the “iF Design Award” sponsored by iF International Forum Design (Hannover, Germany). We are pleased to announce that products in a wide range of business fields, such as the series and the endoscopic diagnosis support function “CAD EYE ™”, have received the “iF Design Award 2021”.

This time, our 23 products, which are the highest ever, have been awarded, and this is highly evaluated for the design that realizes not only beautiful appearance but also high performance and comfortable operability.

The “iF Design Award” is an international design award established in 1953, and is one of the three major design awards in the world, along with the German “red dot design award” and the American “IDEA”. is. This year, we received 9,509 entries from 52 countries.

FUJIFILM pursues excellent functions and high performance in the development of all products and services, and is working on design development that maximizes the functions and performance. We aim to create new value for our products by realizing a design that is not limited to the beauty of the exterior design, but is thoroughly focused on easy and comfortable operability.

While focusing on design as one of the product values, we will continue to develop excellent products with the encouragement that a large number of products have been selected for the iF Design Award.

23 products that won the “iF Design Award 2021”
① Mirrorless digital camera “FUJIFILM X-T4”
② Mirrorless digital camera “FUJIFILM X-S10”
③ Mirrorless digital camera “FUJIFILM X-T200”
④ Digital camera shooting function “film simulation”
⑤ Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
⑥ Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
⑦ Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
⑧ Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
⑨ Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
⑩ Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
⑪ Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
⑫ Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
⑬ Broadcast zoom lens “FUJINON HP66x15.2-ESM”
⑭ Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
⑮ Focus demand “FUJINON EPD-51A-D02 / F02”
⑯ Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
⑰ Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
⑱ Smartphone printer “Cheki” “instax mini Link” dedicated app
⑲ Instant camera “Cheki” “instax SQUARE SQ1”
⑳ Clinical chemistry analyzer “DRI-CHEM NX600”
㉑ Endoscopic diagnosis support function “CAD EYE ™”
㉒ Function expansion unit for endoscope “EX-1”
㉓ Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO” Read More »

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Fujifilm X-E4 Round Up

By Louis Ferreira | Published: April 26, 2021

The Fujifilm X-E4 received a lot of love and hate when it was announced, but it seems most reviewers are coming around to the design. The flat front design and compact nature of the camera without IBIS is very attractive to photographers that love traditional Fujifilm cameras, but it also gets a lot of hate from photographers coming from DSLRs or high-end full feature jack of all trade cameras. Personally, I love that the X-E4 is basically an interchangeable X100 without the OVF, but it would be nice if they released a future X-E camera with the OVF included.

Fujifilm X-E4: B&H Photo / Amazon / Moment / Adorama

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Fujifilm GFX Owners Group
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Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

 

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CameraLabs: Instax Mini 40 Review

By Louis Ferreira | Published: April 25, 2021

Instax is still Fujifilm’s bread and butter and this is the first new design they have launched in a while so Gordan from CameraLabs release a short review that you can watch above or read the bullet points:

  • The Instax Mini 40 is fully analog
  • Costs about 75 cents a print for normal size packs
  • Instax Mini prints are about business card sides or 2.4 x 1.4 inches or 62 x 48mm
  • It’s between the mini 11 and 70 in price but you can get a bargain on them
  • Mini 40 has a vintage style
  • The case continues the retro style
  • It has the look of the mini 70/90
  • Mini 40 lacks the greater creative options, exposure range, self times, mode screen, self-timer, mode screen, longer battery life, tripod thread
  • Instax 90 is the most full-featured camera
  • Mini 40 is the Mini 11 with a classic look
  • Optical viewfinder
  • Batteries are good for about 100 shots or 10 packs of film
  • 60mm lens that gives about 34mm on Instax film
  • You can pull out the front barrel to get a close focus mode of 30-50cm
  • This camera is best for relatively close subjects
  • If there is a lot of light the Mini 40 doesn’t have a high enough shutter speed to counter the light
  • Going Instax Square might be a better option for some or even getting an Instax printer
  • The camera is plastic not leather

Instax Mini 40: B&H Photo / Amazon / Adorama
Instax Contact Sheet: B&H Photo / Amazon / Adorama

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Fujinon XF18mm f/1.4 R LM WR Development Interview: All About Resolution…

By Louis Ferreira | Published: April 24, 2021

The Fujinon XF18mm f/1.4 R LM WR is an interesting lens because the XF16mm f/1.4 WR is a pretty great lens that comes highly recommended by owners, but Fujifilm seems to be hinting that the XF16mm won’t cut it as sensor resolution increases and the XF18mm f/1.4 has been designed with that in mind. It looks like Fujifilm is getting their lens lineup ready for a high megapixel X-H2.

  • Mr. Ware was in charge of the development
  • XF18mm f/2 R was the original 18mm design and the new one is the XF18mm f/1.4 LM WR
  • The resolution was their top priority
  • The original 18mm was released 10 years ago
  • The resolution was a priority because pixel counts keep going up
  • Fujifilm is trying to keep aberration, coma, color, etc…. under control
  • Fujifilm is aiming for a rich optical design that increases resolution and autofocus speed
  • Adding linear motors makes a big difference
  • The XF18mm f/1.4 design came from correcting the aberration issues of the XF18mm f/2
  • Fixing the flaws of the 18mm made it a little bigger but accomplished the other goals
  • Went from 2 aspherical elements to 3 and one ED element that’s normally used for telephoto to correct the lens
  • Even though this lens is wide the bokeh blur quality is important
  • The shortest shooting distance is 20cm
  • It’s hard to move a lot of aspherical elements well
  • The 18mm has an aperture position lock like the 10-24mm and GF lenses have
  • Future XF lenses will be designed to make it hard to take the lens off auto
  • The reason to put a focus clutch on a lens is the focus distance scale, which is important for rangefinder-style shooting like on the x-pro
  • Most lenses have a focus ring that rotates 360 all around with no absolute value
  • Focus scales are only approximate and accurate focus will become more important the more pixels you add
  • Since Pixel Pitch affects depth it actually changes with temperature and other characteristics
  • The XF18mm f/2 was designed to be compact, but the XF18 f/1.4 is designed for resolution wide open and speed
  • The XF18mm f/1.4 has less aberration wide open than the XF16mm f/1.4
  • Great for summer starscape photos
  • The XF16mm smears a little in the corners compared to the XF18mm for Astrophotography
  • Optical performance can change a lot with even just 1mm of change in focal length
  • Fujifilm has optical distortion down to zero on the 14mm
  • Building stand up really straight tat 14mm
  • The 16mm feels a little soft compared to the 18mm
  • 2mm can make a big difference

Fujinon XF18mm f/1.4 R LM WR: B&H Photo / Amazon /Adorama
Fujinon XF16mm f/1.4 WR: B&Hphoto  / Amazon / Adorama

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Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Regarding The Fujifilm Pixel Shift Combiner Released on April 22, 2021

By Louis Ferreira | Published: April 23, 2021


Regarding The Fujifilm Pixel Shift Combiner Released on April 22, 2021
Apr 22, 2021
FUJIFILM Corporation

To our valued customers
Thank you very much for purchasing and using our products.

We have found that the Pixel Shift Combiner Ver.1.2.0 which was released on Apr 22 2021 was wrong software and
already replaced it with the correct one.
If you have already downloaded it, follow the procedure below.
・For Windows
If the software cannot be installed in a normal manner, download and install it again.
Even if you have installed it, check if its version is 1.2.0.2 by right-clicking the “FUJIFILM Pixel Shift Combiner” in the
white bar upper and checking the version shown in “About  FUJIFILM Pixel Shift Combiner”
・For Mac
Start the software and then check if its version is 1.2.0.2  by clicking the “FUJIFILM Pixel Shift Combiner” in the menu
bar and checking the version shown in “About  FUJIFILM Pixel Shift Combiner”.
If the version is 1.2.0.0,  download and install it again.

We would appreciate it if you could understand this situation.

Download Here

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Godox Light Tube and Accessories Announced

By Louis Ferreira | Published: April 22, 2021


Godox announced the Godox Light Tube and Accessories which you can get here.

Key Features
  • Surface Area: 11.8 x 1.5″
  • Beam Spread: 180°
  • Color Temperature Range: 2700-6300K
  • RGB, CCT, and HSI Color Modes
  • Full Gamut Color Mixing
  • Hue and Saturation Control
  • Advanced Green/Magenta Control
  • 13 Tunable Effects
  • 0-100% Dimming, Bluetooth Control
  • Integrated Li-Ion Battery, USB-C Port

The TL30 RGB LED Tube Light from Godox is a lightweight LED light with a compact tube-shaped form factor, featuring a bi-color Kelvin range from 2700-6300K, with an incredibly high TLCI rating of 99 and CRI rating of 97, so colors will render with extremely high accuracy in still and video applications alike. It also features full RGB gamut output for an array of up to 36,000 available colors, with green/magenta adjustability, and 13 tunable effects.

For all its versatility, the TL30 is simple to set up and use. It is easily controlled using intuitive, built-in analog controls and an LED display, and also pairs with the free-to-download control App via Bluetooth from up to approximately 98 feet away. An integrated lithium-ion battery will power the TL30 for 60 minutes at full power, and it recharges or operates via a USB-C port from any 5V/2A USB source. Built-in magnets allow it to attach to any metal surface, and each end of the tube has a 1/4″-20 threaded female socket.

  • RGB, CCT, HSI modes
  • 36,000 Colors
  • 13 Tunable effects
  • Advanced Green/Magenta adjustment
  • Bluetooth control with free App
  • USB-C charging port
  • Integrated lithium-ion battery, 3.6V/2900mAh/10.7Wh
  • Embedded magnetic mounts
  • 1/4″-20 Mount on each end

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