Fujifilm Q2 FY2025 Financial Results


Imaging
In the Imaging segment, consolidated revenue amounted to ¥291.5 billion (up 13.3% year-over-year).

Consolidated operating income amounted to ¥80.4 billion (up 21.5% year-over-year).

The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide range of models enjoyed higher sales, including the mainstay models instax mini 12 and instax mini Evo, along with such new models as instax WIDE 400, instax Link 3, instax WIDE Evo launched in the previous fiscal year. The entry model instax mini 41 launched in April 2025 proved popular among a broad range of consumers, helping to boost revenue. Additionally, increased production capacity bolstered the supply of films, contributing to the increase in revenue. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography.

In the professional imaging business, expanded sales of digital cameras contributed to higher segment revenue. In addition to solid sales of models launched in the previous fiscal year, the revenue growth was driven by FUJIFILM GFX100RF and FUJIFILM X-HF1 (“X half”) debuting in the first quarter of the current fiscal year, along with FUJIFILM X-E5 launched in August 2025. We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the FUJIFILM GFX100RF and X half.

via Fujifilm

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Viltrox 9mm f/2.8 Announced


We shared a teaser from Viltrox the other day. It turns out the lens they were teasing was the Viltrox AF 9mm f/2.8 Air XF, and the lens has been out for other mounts for some time. Retails haven’t listed it yet, but you will be able to find it from the usual sites soon.

Viltrox AF 9mm f/2.8 Air XF (Coming Soon):
B&H Photo / Amazon

Posted in 3rd Party Lens| Tagged , , | 6 Comments

Fujifilm “Lensless Camera” Prototype On Display At Industrial Romanticism Exhibition


Fujifilm exhibited a “Lensless Camera” prototype designed by Taki Yoshimura at the Industrial Romanticism exhibition in Japan:

The “lensless camera” exhibited by Fujifilm is a tool for reexamining photos taken with a smartphone. By selecting a subject category such as a person’s face or a car, related photos are extracted.

Taki Yoshimura of the company said, “I feel a sense of romance in things that have abandoned the way things were and created new value,” such as Cup Noodles, a ramen dish that does away with the bowl, and the “Fujifilm QuickSnap,” which combines film and a camera. (Nikkei)

via Photorumors

Posted in Press releases| 11 Comments

Viltrox Announcement Coming Tomorrow

Viltrox is teasing a new lens to be announced tomorrow. They are only giving a few clues at this time, but it looks like another prime lens.

Posted in 3rd Party Lens| Tagged , | 6 Comments

Fringer EF-FX Ultra (FR-FX071) Won DGP2025 Gold Prize!


Fringer EF-FX Ultra: B&H Photo / Amazon

Fringer EF-FX Ultra (FR-FX071) Won DGP2025 Gold Prize!
We are glad to announce that Fringer EF-FX Ultra (FR-FX071) smart adapter (for adapting EF mount lenses to Fujifilm X cameras with a focal reducer/speed booster) has won the Gold Prize in the Digital Camera Grand-Prix 2025, Japan.


About the Digital Camera Grand-Prix: The Digital Camera Grand-Prix is a consumer-oriented awards ceremony for all manner of digital imaging-related solutions. Winners are selected by a panel of photographers, critics, and distribution-related professionals, with a view to choosing optimal products that allow users to enjoy photography, not merely the taking of photographs.

Posted in 3rd Party Lens, Accessories| Tagged , | 54 Comments

New Fujifilm Instax Products

Fujifilm has some new Instax LiPlay colors in addition to a new Fujifilm Instax Mini Link 3 bundle with a Mario case.

  • FUJIFILM INSTAX MINI LiPlay+ Hybrid Instant Camera (Midnight Blue)
    B&H Photo / Amazon
  • FUJIFILM INSTAX MINI LiPlay+ Hybrid Instant Camera (Sand Beige)
    B&H Photo / Amazon
  • FUJIFILM INSTAX MINI Instant Film Soft Glitter
    B&H Photo / Amazon
  • FUJIFILM INSTAX MINI Link 3 with Mario Case
    B&H Photo

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Posted in Instax, Instax Mini Link, Instax Mini LiPlay| 32 Comments