Updated Prime Day Fujifilm Deals Ending Tonight


It’s Amazon Prime Day again, and there are some great deals for Fujifilm cameras, which you can page through here, or you can check out my recommendations below.

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FUJIKINA Cologne September 27–28th 2025


FUJIFILM invites you to FUJIKINA in Cologne September 27–28th 2025


The event promises a unique experience for everyone who is passionate about digital photography, such as experienced professional photographers, ambitious semi-professionals or creative hobby photographers.

FUJIKINA Cologne is far more than a conventional product presentation. FUJIFILM will present its entire lineup of digital photography and videography products, from innovative mirrorless system cameras to high-quality lenses and versatile accessories. Visitors will have the opportunity to experience the FUJIFILM X and GFX series firsthand and experience the quality and performance of the products for themselves.

More Information Available Here

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Fujifilm TX-3 Patent Round Up and Projections


Full Frame fans have been pushing a narrative that Fujifilm is working on a full-frame camera, which is unlikely because Fujifilm has been clear about GFX being their full-frame offering. The better interpretation of these patents is that Fujifilm is working on the Fujifilm TX-3. Below is the best interpretation of the patents we have.

The Original TX-1: A 1998 Game-Changer
The titanium-clad Fujifilm TX-1 (sold elsewhere as the Hasselblad XPan) exposed a 65 × 24 mm negative across two 35 mm frames, delivering medium-format-style panoramas from a compact body. It launched with 45 mm f/4, 90 mm f/4 and (later) 30 mm f/5.6 lenses, all designed by Fujinon.

Photographers loved the format’s cinematic feel, but the camera was discontinued in 2006—leaving today’s shooters to simulate the look by cropping, stitching or buying a pricey, ageing film body.


Patents Hint at a 30-Year Anniversary “TX-3”


1 — A Purpose-Built 65 : 24 Sensor

  • WO 2025/141973 – “Image Capture Device” describes a 2.7 : 1 CMOS with dual horizontal read-out zones that mitigate rolling shutter on ultra-wide reads and keep pixel pitch constant across the frame. The drawing shows a 50 mm-diagonal active area—exactly what a 65 × 24 mm capture needs.
  • The filing date (28 Feb 2024) lines up with a typical three-to-four-year lead time before commercial release—i.e., Fujifilm’s publicly-hinted 2028 milestone for a digital XPan successor.

(Sensor illustration in your image carousel visualises the aspect ratio and edge-to-edge read-out concept.)


2 — Short-Back-Focus Panoramic Lenses

Japanese publication JP P2025086741 – “Imaging Lens and Imaging Device” contains 21 optical formulas; highlights include:

ExampleEFL (mm)Max f-stopFOV (° diag)Back-focus (mm)Notes
120.72.9100°11.5Covers 50 mm circle
1118.62.9108°9.3Super-ultra-wide
1540.41.958°10.9Fast normal prime

All share ~50 mm image-circle diameters—too small for Fujifilm’s 33 × 44 mm G-format but perfect for the 65 × 24 mm sensor above—and back-focus distances under 13 mm, hinting at a fixed-mount or very short flange.

(The optical block diagrams in your carousel condense four representative examples from the patent.)

3 — Why the Timing Matters

Fujifilm execs have teased a “special product” for the TX-1’s 30-year anniversary during X-Summit Q&As, and rumor sites repeatedly reference an internal roadmap targeting 2028. The sensor and lens patents were both filed in late 2023 and published in 2025, squarely on schedule for a 2028 launch window.


What a Digital TX-3 Could Look Like

Spec / FeatureLikely DetailsRationale
Sensor65 × 24 mm, ~50 MP, stacked CMOSMatches patent dimensions; stacked design implied by dual read-out strips.
Lens MountFixed or very short-flange bayonet<13 mm back-focus in patents.
Initial Lens Set≈ 21 mm f/2.8, 35–40 mm f/2, 70 mm f/2.8Digital analogues to original 30/45/90 mm film lenses, adjusted for crop factor.
BodyTitanium alloy shell, rangefinder-style OVF with digital overlayHomage to TX-1 build; OVF aids panoramic framing.
LaunchX-Summit Spring 2026 (concept) → Retail 2028Consistent with Fujifilm’s GFX pre-launch cadence.

Why It Matters to Photographers

  • No more resolution sacrifice — a dedicated sensor keeps every pixel instead of discarding ~45 % of an X-T5 or GFX file when cropping to 65 : 24.
  • Instant cinematic framing — composing in-camera forces stronger leading lines and negative space, impossible to visualise when you crop after.
  • Fresh creative ecosystem — new optics and a unique body give Fujifilm another “halo” product alongside the X100 and GFX lines, attracting both collectors and working landscape/storytelling pros.

Bottom Line

All the building blocks for a digital TX-3 now sit in the public patent record: a bespoke panoramic sensor and matching ultra-wide glass. Given the TX-1 turns 30 in 2028—and Fujifilm’s affection for anniversary releases—expect the next four years to bring teasers, concept prototypes and, eventually, the first true digital XPan. When it lands, it could redefine panoramic storytelling for the mirrorless era.


Patent Links

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Prime Day Fujifilm Deals


It’s Amazon Prime Day again, and there are some great deals for Fujifilm cameras, which you can page through here, or you can check out my recommendations below.

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More Trump Tariffs Coming August 1st For South Korea and Japan


Fujifilm has done an exemplary job avoiding price hikes due to tariffs by moving production lines of their most popular cameras to Japan to mitigate the burden of tariffs on this generation of cameras, but now photorumors is reporting that a 25% Trump tariff will be implemented against South Korea and Japan starting August 1st.

Fujifilm might continue doing us all a solid by eating the tariff or figuring out another creative way to not raise prices, but at this point, I would recommend you place any orders if you want to lock in the price of something before August 1st. Thankfully, Fujifilm isn’t as greedy as Sony, because they have seen sales slow dramatically due to tariffs.

Fujifilm

Fujifilm X-T5:
B&H Photo / Amazon / Adorama
Fujifilm X-T50
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

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AstrHori AF 27mm f/2.8 Now Available From B&H Photo


The AstrHori AF 27mm f/2.8  was announced a while ago, but US retailers are only just getting stock now at B&H Photo and Amazon.

  • Frame Size: APS-C
  • Focus Range: 27mm
  • Weight: 165g
  • Aperture Range: F2.8-F16
  • Filter Size: 52mm
  • Color: Black/Tltanium
  • Mount: Z/X/E
  • Retail price: $126

AstrHori AF 27mm f/2.8 lens adopts STM+leading screw stepping motor, features smooth autofocus. Weights only 165g, silent focus and anti-shake body are conductive to video shooting. Supports eye recognition focus, USB firmware upgrade, 6 elements in 5 groups, gigh-precision optical glasses and advanced nano-coating technology, delivers excellent picture quality and color accuracy in a vatiery of light coditions.

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