New Sirui Aurora 35mm f/1.4 and Sirui Lens Sale


Sirui Aurora 35mm f/1.4: B&H Photo

Sirui has a new ultra-affordable Sirui Aurora 35mm f/1.4 listed at B&H Photo that hasn’t been announced yet, and Sirui lenses are on sale.

Sirui 40mm T1.8 1.33x S35 AF Save $100:
Amazon / B&H Photo

Sirui Aurora 85mm f/1.4 Save $100:
Amazon / B&H Photo

Sirui 24mm F2.8 Anamorphic 1.33X Save $203:
Amazon / Adorama / B&H Photo 
Sirui 50mm F1.8 Anamorphic 1.33X Save $230:
Amazon / Adorama / B&H Photo
Sirui 75mm F1.8 Anamorphic 1.33X Save $251:
Amazon / Adorama / B&H Photo
SIRUI Saturn 35mm T2.9 Full-Frame Carbon Fiber 1.6x Anamorphic Save $440:

B&H Photo / Amazon / Adorama
SIRUI 1.25x Anamorphic Adapter:
Amazon / B&H Photo

Sirui Sniper 75mm f/1.2 Save $80

Sirui Sniper 16mm f/1.2 Save $80

SIRUI Sniper 23/33/56mm f/1.2 Save $250

Sirui Sniper 75mm f/1.2 Save $80

Sirui Sniper 56mm f/1.2 Save $70

Sirui Sniper 33mm f/1.2 Save $70

Sirui Sniper 23mm f/1.2 Save $70

Sirui Sniper 16mm f/1.2 Save $80

Neutral Flare Save $440

Blue Flare

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Venus Optics Laowa 200mm f/2.0 First Look


Yesterday, we released the first images of the Venus Optics Laowa 200mm f/2.0, and today, someone posted a video on weibo carrying the lens around. This looks like it will be a great lens for every mount.

  • Full-frame autofocus lens
  • Weight: around 1,6 kg
  • Sony E, Nikon Z, Canon EF first, and later Fuji X + GFX mount
  • It looks like there is a focus limiter switch and IS switch on the barrel, along with some customizable buttons in the latest images.

Laowa lenses can be found directly from Venus Optics and B&H Photo.

Fujinon XF 200mm f/2 OIS WR w XF 1.4x TC F2 WR:
B&H Photo / Amazon / Adorama

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Venus Optics Laowa 200mm f/2.0 Leaked


Chinese social media weibo is blowing up with a new lens they found from what is believed to be Venus Optics Laowa, based on the identifying markings. There are a few shots of this lens, and it will initially be released for Canon, Sony, and Nikon mounts, but it will later come to Fujifilm X and GF mounts, according to multiple leakers on Chinese social media. The lens will also weigh 1600g.

The Chinese-made AF200mm F2.0 full-frame autofocus lens is about to be released. It features a full-frame, 200mm air cutter, a maximum aperture of F2.0, and weighs less than 1.6kg. It’s compatible with Canon EF SLR mounts, Sony E mounts, and Nikon Z mounts. Fujifilm X mounts will also be released later, with a full-frame equivalent of 300mm angle of view, as well as Fujifilm GFX mounts. Finally, a Chinese brand is releasing a GFX autofocus lens?

According to Mr. Ma, three Chinese brands are developing GFX-mount autofocus lenses. Let’s see who’s going to release it first. – weibo

Another

A domestically produced “air-cutting” automatic lens is coming soon. Just got the news: a domestic brand plans to release a 200mm F2 lens in the near future. It will have autofocus, EF, E, and Z mounts, and may later add Fuji G and X mounts. It will weigh less than 1600g. Are you excited? And guess who it is [Laughing]? – weibo

One More

I stumbled upon a profile image of a new lens from a Chinese brand. Zooming in and brightening it up, I can see it’s a 200mm f/2.0. According to a source, the initial release will include autofocus versions for Nikon Z, Sony E, and Canon EF mounts, weighing no more than 1600 grams!
They may also add Fuji G and X mounts in the future, allowing for an image field that covers medium format. – weibo

If this lens does come to GFX, it will certainly be a hot commodity, providing great reach and ultra-thin depth of field.

Laowa lenses can be found directly from Venus Optics and B&H Photo.

 

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Fujifilm Q1 FY2025 Financial Results


Fujifilm Announces Financial Results for the First Quarter Ended June 30, 2025
TOKYO, August 6, 2025 – FUJIFILM Holdings Corporation announced today its financial results for the first quarter, which ended June 30, 2025. In the first three months of the fiscal year ending March 2026, revenue increased by 0.1% year-over-year to JPY749.5 billion. This growth was primarily driven by a strong performance in the Bio CDMO, Semiconductor Materials and Imaging businesses, which offset the negative impact of exchange rates. Operating income rose across all segments, with the Imaging segment making a significant contribution, achieving a 21.1% year-over-year increase to JPY75.3 billion. Net income attributable to FUJIFILM Holdings decreased by 11.5% year-over-year to JPY53.8 billion, mainly due to foreign exchange losses.

The company has maintained its full-year consolidated forecast for the fiscal year ending March 2026, despite accounting for the potential negative impact of the U.S. Tariff Policy, which was not incorporated in the previous forecast. The forecasted revenue is JPY3.28 trillion, with an operating income of JPY331.0 billion, and a net income attributable to FUJIFILM Holdings of JPY262.0 billion, aiming to achieve its record highs. The annual dividend forecast for the fiscal year is JPY70 per share, marking the 16th consecutive annual dividend increase.

“Our strong performance in the first quarter, driven by robust growth in the Bio CDMO, Semiconductor Materials and Imaging, enabled us to achieve unprecedented revenue and operating income for this period. Notably, the operating income increased across all segments, underscoring the growing profitability of our businesses,” says Teiichi Goto, president and chief executive officer, representative director, FUJIFILM Holdings Corporation. “We are pleased to have started this fiscal year with such strong growth momentum, putting us firmly on track to achieve record-high revenue and profits.”

First-quarter financial highlights from April to June by business segments

Healthcare

  • Revenue amounted to JPY228.5 billion, a slight decrease of 2.9% from the previous year and operating income increased by 20.7% year-over-year to JPY4.3 billion.
  • In the Medical Systems business, revenue decreased primarily due to reduced demand for medical materials in China.
  • In the Bio CDMO business, revenue increased due to contribution at the new facility in Denmark, as well as the recovery of operations at the Texas site in the U.S.
  • In the LS Solutions business, revenue increased due to the recovery of the markets for cell culture media, as well as strong demand for chemical reagents.

Electronics

  • Revenue amounted to JPY102.1 billion, a slight decrease of 0.9% from the previous year and operating income grew by 13.0% year-over-year to JPY22.5 billion.
  • In the Electronic Materials business, revenue increased by 3.8% year-over-year, driven by a strong demand for advanced semiconductor materials used in generative AI.
  • In the Advanced Functional Materials business, revenue decreased by 8.2% year-over-year primarily due to the impact of large deals with IT companies in the previous year.

Business Innovation

  • Revenue amounted to JPY273.6 billion, a slight decrease of 2.3% from the previous year and operating income increased by 7.9% year-over-year, amounting to JPY15.6 billion.
  • In the Business Solutions business, revenue growth was primarily driven by a strong performance of solutions related to digital transformation.
  • The Office Solutions business saw a decrease in revenue as a result of streamlining the sales of low-margin products for the Chinese market.
  • In the Graphic Communications business, revenue decreased mainly due to the discontinuation of low-margin product offerings.

Imaging

  • Strong demand for instant photo systems and digital cameras drove revenue by 11.2% year-over-year to JPY145.3 billion and operating income surged by 28.4% year-over-year to JPY41.8 billion.
  • In the Consumer Imaging business, consistent demand for instax instant photo systems contributed to higher revenue.
  • In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.

Imaging Segment Presentation
In the Imaging segment, consolidated revenue amounted to ¥145.3 billion (up 11.2% year-over-year). Consolidated operating income amounted to ¥41.8 billion (up 28.4% year-over-year). In the consumer imaging business, revenue increased as sales of the instax instant photo systems remained strong following the launches of the instax WIDE 400 wide-format analog camera, the instax Link 3 smartphone printer and the high-end instax WIDE Evo in the previous fiscal year. In April 2025, we launched the instax mini 41 as the successor to the instax mini 40, our classic design entry model which has proved popular among a broad range of consumers. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography. Furthermore, in May 2025, we launched the dedicated smartphone app Utsurundesu Plus in Japan. Utsurundesu Plus enhances the features of the original QuickSnap (Utsurundesu in Japan), allowing people to share the beauty of personal moments with others. In the professional imaging business, solid sales of digital cameras drove revenue growth. Highlighting the sales growth were the FUJIFILM X-T50, the FUJIFILM X-M5 and the FUJIFILM GFX100S II, all released in the previous fiscal year, as well as the FUJIFILM GFX100RF launched in April 2025. Online sales campaigns in China also boosted results. In June 2025, we launched the FUJIFILM X-HF1 (“X half”), a compact digital camera to recreate the thrill of film photography digitally while advancing it. The FUJIFILM X-E5, a mirrorless digital camera, was also launched (planned release in August 2025). We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the GFX100RF and X half.

via Fujifilm

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New Viltrox 56mm f/1.2 Pro Photos


The Viltrox 56mm f/1.2 Pro for Fujifilm mount was shown off for the first time at P&E in China. We now have some more images of the lens from that event.

Viltrox Lenses can be found at B&H Photo and Amazon.

via Photorumors

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Fujifilm GFX Eterna Coming September 11th


The Fujifilm GFX Eterna 102MP medium format cinema camera will be officially released on September 11th before the International Broadcast Convention (IBC) in Amsterdam (September 12-15, 2025).

The GFX Eterna is a unique large-format digital camera for serious filmmakers, and it is Fujifilm’s first attempt at such a camera. Fujifilm is also going to release a lens designed specifically for the GFX Eterna, the FUJIFILM 32-90mm Power Zoom, the lens is believed to be f/3.5.

  • GFX 102MP CMOS II HS sensor
  • 102MP
  • 4k / 6k / 8k
  • X-Processor 5
  • GFX mount
  • Other mount adapters are in development
  • Named after Fujifilm’s historical ETERNA series motion picture film line

via Photorumors

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