Voigtlander ULTRON 27mm f/2 Now Available

By Louis Ferreira | Published: July 14, 2023


Voigtlander ULTRON 27mm f/2 Silver:
B&H Photo / Amazon
Voigtlander ULTRON 27mm f/2 Black:
B&H Photo / Amazon

We have known about this lens since February, but it is finally available to preorder.

A thin and compact manual focus lens equivalent to 40mm full-frame. Equipped with electronic contacts, the optical system is optimized for Fujifilm X mount sensors. Equipped with a focus lever, it is a compact lens that allows light focusing.

Thin and compact manual focus lens equivalent to 40mm in full-frame.Equipped with electronic contacts and its optics are optimized for the FUJIFILM X-mount sensor.Equipped with a focus lever, this lens is compact yet allows for smooth focusing.

Focal length27mm
Maximum aperture ratio1:2
Minimum apertureF22
Lens
configuration		4 groups 6 elements
4 groups 6 elements
Angle
of view		53.4°
Number of diaphragm blades10
Shortest shooting
distance		0.25m
Maximum shooting
magnification		1:6.7
Maximum diameter x total length
Maximum diameter x total length		Φ59.3×23.5mm
Filter
size		Φ43mm
WeightWeight
_		120g
Aperture
ring		Equipped (manual aperture
)
Electronic contactsElectronic
contacts		YesAvailable
_
　Communication function 1
Exif information		Correspondence for Exif information
　Communication function 2
Focus check		Focus Check:
Correspondence
　Communication function 3
Parallax correction		Parallax correction: Correspondence (X-Pro3)
Correspondence (X-pro3)
　Communication function 4
In-body image stabilization		Correspondence (limited models)
Correspondence (limited models )
　Communication function 5
Shooting distance interlocking display		Shooting distance interlocking display: Yes
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Disney Fujifilm X100V: 100th Anniversary Edition

By Louis Ferreira | Published: July 14, 2023


Fujifilm HK announced a new Fujifilm X100V to celebrate Disney’s 100th anniversary for charity that closely matches the Leica Q2 Disney ‘100 Years of Wonder’ and it is only available in HK. You can read about all the unique details below. Read More »

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Sony a6700 vs Fujifilm X-S20 By The Specs

By Louis Ferreira | Published: July 13, 2023


Fujifilm X-S20: B&H Photo / Amazon / Adorama
Sony a6700: B&H Photo / Amazon / Adorama

Sony claims they want to compete in the APS-C market, but I have to say I am not impressed with them bringing real-time tracking AF to APS-C. If you need a camera that will track pretty much anything with ease then the Sony a6700 might be for you, but if you can deal with a good enough AF tracking system then the Fujifilm X-S20 is the better value and has better specifications.

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Firmware Updates: Fujifilm GFX100S, GFX100, GFX50SII, GFX50R X-T5, X-H2, X-H2S, and X-S20

By Louis Ferreira | Published: July 13, 2023


Fujifilm released more big firmware update bringing XApp support to more of the Fujifilm GFX line of cameras. They also released some bug fixes for X cameras and improved AF on the Fujifilm X-S20. Fujifilm GFX100S, GFX100, GFX50SII, GFX50R X-T5, X-H2, X-H2S, and X-S20 firmware updates can be found below. Read More »

Posted in Firmware, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100 IR, Fujifilm X-H2, Fujifilm X-S20, Fujifilm X-T5| Leave a comment

It’s Amazon Prime Day

By Louis Ferreira | Published: July 11, 2023


As usual, I have dug through Amazon’s obscene amount of deals to find the most relevant to readers. There should be something for everyone and this year Amazon has done a pretty good job of creating collections of deals so I do not have to share hundreds of links. There are still tons of Fujifilm savings, but Prime Day is only two days out of the year. In particular this year there are quite a few outdoor power solutions that are heavily discounted that can be used to power just about anything you can think of so don’t miss out if you shoot on location a lot.

Power to spare and to go

Tech

Computers

Something to Pass The time

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Instax Continues To Take Center Stage

By Louis Ferreira | Published: July 10, 2023

Instax continues to generate a lot of revenue and growth for Fujifilm and it helps Fujifilm justify its photography investments. Thanks to toyokeizai we have some incite into Instax’s success which has been summarized by digicame-info and translated below into English.

  • Instax was released by Fujifilm in 1998 and will celebrate its 25th anniversary in November 2023. On the contrary, the analog feel of instax, in which you can’t reshoot and the film as an object instead of data comes out, is attractive.
  • Especially strong is the smartphone printer “Link” series that can be played. Driven by this new product, the sales volume of the “Link” series in FY2022 will increase by 20% year-on-year globally. Domestic sales increased by 30% year-on-year.
  • Square film, which has been on sale since 2017, is showing remarkable growth in instax films. By 2022, the sales volume has increased sixfold. A 30% increase is expected for FY2023. It can be said that it has gained citizenship as a photo format that can produce a sense of fashion.
  • The customer base, which was mainly young women, is also changing. According to Mr. Ryuichiro Takai, general manager of Fujifilm’s Imaging Solutions Division, “sales to men have grown significantly” recently. The hybrid type “INSTAX mini Evo” released in November 2021 was the spark that sparked its popularity among men.
  • Fujifilm has not disclosed specific figures such as earnings for the instax. However, at financial results briefings, the company continues to touch on the strong performance of the Cheki. Instax-related products account for the majority of the “Consumer Imaging Segment,” with sales of 266.9 billion yen in FY2022. It increased by 22% compared to the previous year. This segment accounts for 65% of the sales of the Imaging Business, which handles photo-related products in addition to instax.
  • The imaging business contributes 14% to sales and 24% to profits (excluding company-wide expenses). It is a business that can be said to be the main income earner. In FY2018, before COVID-19, sales of the imaging business were 386.9 billion yen. It will be 410.3 billion yen in the most recent fiscal year 2022.
  • Due to the spread of smartphones, the number of cameras, which are machines for taking pictures, has decreased sharply. On the other hand, the enjoyment of instax does not compete with smartphones. Instax is likely to continue to do well with smartphones on its side.

Fujifilm Instax Mini Link 2: B&H Photo / Amazon / Adorama
Instax Wide Link: B&H Photo / Amazon / Adorama
Instax Link Square: B&H Photo / Amazon / Adorama

Instax Mini EVO Brown: B&H Photo / Amazon
Fujifilm Instax Square SQ40: B&H Photo / Amazon
Instax Mini 12: B&H Photo / Adorama / Amazon

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