DPR recently sat down with Fujifilm managers to talk about the future. You can read the full interview here or check out the excerpts below:
Fujifilm’s design philosophy
- Fujifilm attributes its success to listening to its customers
- Fujifilm expanded its lineup of cameras and didn’t change its focus which is why they have cameras for photographers, videographers, and hybrid shooters
- Fujifilm is looking to add sports and wildlife shooters by providing them with tools
- It’s obvious they have a big photographer base so it makes sense to expand the appeal with telephoto lenses
- When asked if Fujifilm might be neglecting low-end cameras like the X-E Fujifilm insisted that they haven’t lost focus on any of their existing range of cameras
- Fujifilm gets very positive feedback about the X-T5 which is a still photography cameras
- Fujifilm can’t give photographers everything on one camera for example the amount of users that want a variable angle screen vs. a tilt film screen is split almost 50/50 so its impossible to make everyone happy.
Frame.io
- Fujifilm is very proud of its IP connectivity
- They chose Frame.io because it is one of the most sophisticated and easy-to-use platforms plus it has a customer base already
- Fujifilm could have created its own platform, but it might have been something that added work to photographers’ workflow
- Fujifilm works hard to make less work for photographers not more
- Frame.io is popular with videographers at this time, but it should become more popular with photographers too
GFX
- GFX’s greatest strength is its 44x33mm format and the image quality/tonality it provides
- Fujifilm believes its approach is the best and that full frame should be skipped over
- GFX and APS-C cameras are very capable so there really is no reason for full-frame since they now offer something other brands do not/ cannot
- The GF500mm F5.6 won’t be too big weight-wise because the lens can be long and light
X100
- The popularity of the X100V is a nice surprise that helps validate the quality of Fujifilm cameras when users find out about them
- Fujifilm has tried to increase production but demand keeps growing
- Fujifilm considers X100 demand to be a good problem to have
- Fujifilm could have stronger demand across their lineup if they marketed their cameras better
- Fujifilm X100V is Fujifilm’s first fifth-generation camera even though it doesn’t have fifth-generation parts inside of it
- The X100 concept will remain without anything too crazy being done to it in the future even though TikTok users want the X100 to be a bit more funky
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF55mm f/1.7
B&H Photo / Amazon / Moment / Adorama
Fujinon GF110mm f/5.6 Tilt Shift
B&H Photo / Amazon / Moment / Adorama
Fujinon GF30mm f/5.6 Tilt Shift
B&H Photo / Amazon / Moment / Adorama
FUJIFILM FAN-001:
B&H Photo / Amazon / Moment / Adorama
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