Fujifilm Photography News and Rumors

“Red Dot Design Award 2023” 4 products and services won in the Brands & Communication Design category
-Highly rated for designs such as smartphone printer “Cheki” and pressure image analysis app-

FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Teiichi Goto) is pleased to announce the Red Dot Design Award 2023 sponsored by the Nordrhein-Westfalen Design Center based in Essen, Germany. In the Brands & Communication Design category, we are pleased to announce that four products and services, including the smartphone printer “Check” “INSTAX mini Link 2” and the pressure image analysis application “Prescale Mobile”, have received awards.

The “Red Dot Design Award” is an international design award established in 1955. Along with the German “iF Design Award” and the American “IDEA”, it is one of the three major design awards in the world. It’s a prize. The “Red Dot Design Award” consists of three categories: Brands & Communication Design, Product Design, and Design Concept. The Brands & Communication Design category is awarded for outstanding design in a wide range of fields, from branding and advertising to packaging, UI (user interface), and UX (user experience).

The products and services that our company received this time are the smartphone printer “Instax” “INSTAX mini Link 2”, the pressure image analysis application “Prescale Mobile”, the application for the mirrorless digital camera “GFX/X series” “FUJIFILM XApp”, This is a “remote recording function ^*1 ” that can be used with the FUJIFILM X-H2S / X-H2 mirrorless digital cameras . These products and services were highly evaluated in terms of beauty of design, functionality, originality, awareness, and differentiation from competitors. This award follows 23 products ^{*2 in the product design category in April this year.}

In the development of all products and services, we pursue functionality and performance, and work on design development that makes the most of these excellent functions and performance. Going forward, we will continue to create new value for our products and services by realizing designs that focus not only on the beauty of exterior design, but also on simple and comfortable operability and portability.

• *1 Can be used by combining the FUJIFILM X-H2S/X-H2 mirrorless digital camera with the separately sold file transmitter FT-XH.
• *2 There are 23 award-winning products, including lightweight X-ray fluoroscopy diagnostic equipment and broadcast zoom lenses.

“Red Dot Design Award 2023” Brands & Communication Design Category Winning Products and Services

Smartphone printer “Check” “INSTAX mini Link 2”

A smartphone printer that can easily print smartphone images on the spot. Equipped with a space drawing function that superimposes AR effects and draws pictures and letters in space when shooting with a smartphone using a dedicated app.

Pressure image analysis application “Prescale Mobile”

Dedicated app for pressure measurement film “Prescale”. Anyone can easily quantify pressure simply by reading the “Prescale” image that develops color due to pressure with a mobile device. Further utilization of data is possible by linking with a dedicated cloud system.

“FUJIFILM XApp” for mirrorless digital camera “GFX/X series”

An application that connects the mirrorless digital camera “GFX/X series” to a smartphone or tablet terminal, allowing you to operate the camera remotely and receive and view images in the camera. It is possible to smoothly link the camera and the app, and it is equipped with a function that allows you to enjoy the shooting activities of the day as a photo diary.

Remote recording function

A function that allows you to connect a mirrorless digital camera “FUJIFILM X-H2S/X-H2” (up to 4 units) to a PC or tablet terminal, and use the browser to shoot videos and change settings. Can be used by combining the file transmitter “FT-XH” (sold separately).