Fujifilm Savings Sunday Holiday Edition


Unofficial Fujifilm Sale

Fujinon XF8mm f/3.5 (Save $250 @ B&H Photo And Amazon):
B&H Photo / Amazon / Adorama

Fujinon XF 90mm F2 R LM WR (Save $300 @ B&H Photo and $359 @ Amazon):
B&H Photo / Amazon / Adorama

Fujinon XF 500mmF5.6 R LM OIS WR (Save $750 Everywhere):
B&H Photo / Amazon / Moment / Adorama

Fujinon XF16-80mm F4 R OIS WR (Sace $250 @ B&H Photo and Amazon:
B&H Photo / Amazon / Adorama

Official Fujifilm Sale

X Cameras
Fujifilm X-T5 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-T50 (Save $100):
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-S20 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-Half Frame (Save $200):
B&H Photo / Amazon (Silver / Charcoal / Black) / ShopMoment / Adorama

X Lenses
Fujinon XF 18mm f/1.4 R LM WR (Save$100):
B&H Photo / Amazon /Adorama
Fujinon XF 23mm f/1.4 R LM WR (Save$100):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 33mm f/1.4 R LM WR (Save$100):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 56mm f/1.2 R WR MKII (Save$100):
B&H Photo / Amazon / Adorama
Fujinon XF 50-140mm F2.8 R LM WR (Save $200):
B&H Photo /Amazon / Adorama
Fujinon XF 70-300mm f/4-5.6 (Save $100):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 100-400mm f/4.5-5.6 R LM OIS WR (save $400):
B&H Photo / Amazon / Adorama
Fujinon XF 150-600mm f/5.6-8 R WR (Save $400):
B&H Photo / Amazon / Moment / Adorama

GFX Bundles Save $1,000, plus get a free CFexpress Type B Card and a camera bag

GFX Lenses

Fujinon GF55mm f/1.7 (Save $500):
B&H Photo / Amazon / Moment  / Adorama
Fujinon GF80mm f/1.7 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 110mm F 2 R LM WR (Save $500):
B&H Photo / Amazon / Moment / Adorama
Fujinon GF20-35mm f/4 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 32-64mm f4 R LM WR (Save $500):
B&H Photo / Amazon / Adorama
Fujinon GF45-100mm f/4 R LM OIS WR (Save $500):
B&H Photo / Amazon /Adorama
Fujinon GF100-200mm f/5.6 R LM OIS WR (Save $500):
B&H Photo / Amazon / Adorama

Additional Savings
Manfrotto NP-W235 Kit with 2 Batteries (Save $20):
B&H Photo

Thypoch Simera 28mm f/1.4 (Save $150):
B&H Photo
Thypoch Simera 35mm f/1.4 (Save $180):
B&H Photo

Sigma 16mm f/1.4 DC DN Contemporary (Save $75):
B&H Photo / Amazon / Adorama
Sigma 30mm f/1.4 DC DN Contemporary (Save $75):
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN Contemporary (Save $75):
B&H Photo / Amazon / Adorama

Sigma 18-50mm f/2.8 DC DN Contemporary (Save $75):
B&H Photo / Amazon  / Adorama

Tamron 11-20mm f/2.8 Di III-A RXD (Save $60):
B&H Photo / Amazon
Tamron 17-70mm f/2.8 Di III-A VC RXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $300):
B&H Photo / Amazon / Adorama

Laowa 9mm f/2.8 Zero-D (Save $40):
B&H Photo / Amazon
Laowa 65mm f/2.8 2x Ultra Macro APO (Save $40):
VenusOptics / B&H Photo / Amazon / Adorama
Laowa 12-24mm f/5.6 Zoom Shift CF (Save $70):
Venus Optics / B&H Photo / Amazon

Mitakon Zhongyi 20mm f/2 4.5x Super Macro (Save $90):
B&H Photo / Adorama

Lensbaby Velvet 85mm f/1.8 (Save $124):
B&H Photo
Lensbaby Sol 45mm f/3.5 (Save $49):
B&H Photo
Lensbaby Velvet 28mm f/2.5 (Save $137):
B&H Photo

Silver NiSi 15mm f/4 Sunstar ASPH (Save $50):
B&H Photo / Amazon
Black NiSi 15mm f/4 Sunstar ASPH (Save $50):
B&H Photo / Amazon

Sirui 75mm f/1.8 1.33x Anamorphic (Save $205):
B&H Photo  / Adorama
Sirui Saturn 35mm T2.9 1.6x Carbon Fiber (Save $440):
B&H Photo / Amazon
Sirui Sniper 16mm f/1.2 Autofocus (Save $79):
B&H Photo / Amazon
Sirui Sniper 23mm f/1.2 Autofocus (Save $69)
B&H Photo / Amazon
Sirui Sniper 33mm f/1.2 Autofocus (Save $69):
B&H Photo / Amazon
Sirui Sniper 56mm f/1.2 Autofocus (Save $69):
B&H Photo / Amazon
Sirui Sniper 75mm f/1.2 Autofocus (Save $79):
B&H Photo / Amazon
Sirui Sniper 2 Lens Kit with 16mm f/1.2 and 75mm f/1.2 (Save $199):
B&H Photo / Amazon
Sirui Sniper f/1.2 Autofocus 3-Lens Kit (Save $249):
B&H Photo / Amazon / Adorama
Sirui Aurora 85mm f/1.4 (Save $100):
B&H Photo / Amazon

SLR Magic HyperPrime CINE 50mm T0.95 (Save $400):
B&H Photo / Amazon

Tokina SZ 33mm f/1.2 (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 300mm f/7.1 Pro Reflex MF CF (Save $150):
B&H Photo / Amazon
Tokina SZX 400mm f/8 Reflex MF (Save $30):
B&H Photo / Amazon / Adorama
Tokina SZX 400mm f/8 Reflex MF Lens with 2x Extender (Save $70):
B&H Photo / Adorama
Tokina SZ 500mm f/8 Reflex MF (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 600mm f/8 Pro Reflex MF CF (Save $200):
B&H Photo Amazon
Tokina SZ 900mm f/11 Pro Reflex MF CF (Save $200):
B&H Photo / Amazon / Adorama

Tokina atx-m 23mm f/1.4 (Save $250):
B&H Photo / Amazon / Adorama
Tokina atx-m 33mm f/1.4 (Save $200):
B&H Photo / Amazon

Voigtlander Nokton 23mm f/1.2 ASPH (Save $100):
B&H Photo / Amazon
Voigtlander Nokton 35mm f/0.9 (Save $300):
B&H Photo / Amazon
Voigtlander Nokton 50mm f/1.2 (Save $100):
B&H Photo / Amazon

3rd Party GFX and GFX Savings
Laowa 15mm f/4.5 Zero-D Shift (Save $120):
VenusOptics / B&H Photo / Amazon / Adorama
Laowa 20mm f/4 Zero-D Shift (Save $110):
VenusOptics / B&H Photo / Adorama
Laowa 55mm f/2.8 Tilt-shift 1X Macro (Save $130):
Venus Optics / B&H Photo / Amazon
Laowa 100mm f/2.8 Tilt-shift 1X Macro (Save $130):
Venus Optics / B&H Photo / Amazon

Mitakon Zhongyi Speedmaster 80mm f/1.6 (Save $100):
B&H Photo / Adorama

FotodioX Hasselblad V Lens to FUJIFILM G-Mount (Save $50):
B&H Photo / Amazon

20% Off All Viltrox Products  B&H Photo
Pro Lenses
Viltrox AF 75mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama
Viltrox AF 27mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama

Air Series
Viltrox 15mm f/1.7: B&H Photo / Amazon
Viltrox 25mm f/1.7: B&H Photo / Amazon
Viltrox 35mm f/1.7: B&H Photo / Amazon
Viltrox 56mm f/1.7: B&H Photo / Amazon

Black
VILTROX 13mm f/1.4:B&H Photo / Amazon / Adorama
VILTROX 23mm f/1.4: B&H Photo / Amazon / Adorama
Viltrox 28mm f/4.5 Pancake: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 56mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 85mm f/1.8II: B&H Photo / Amazon / Adorama

Silver
VILTROX 23mm f/1.4: B&H Photo / Amazon

Flashes
Viltrox Vintage Z1: B&H Photo / Amazon
Viltrox Vintage Z3 Green: B&H Photo / Amazon
Viltrox Vintage Z3 Gray: B&H Photo / Amazon

Viltrox Adapters
Viltrox Extension Tube for FUJIFILM G-Mount (18mm):
B&H Photo / Amazon
Viltrox Extension Tube for FUJIFILM G-Mount (45mm):
B&H Photo / Amazon
Viltrox EF-GFX Pro Canon EF/EF-S Lens to FUJIFILM G-Mount:
B&H Photo / Amazon
Viltrox Automatic Extension Tube Set:
B&H Photo
Viltrox EF-FX1 PRO Lens Mount Adapter for Canon EF or EF-S-Mount Lens to FUJIFILM X-Mount:
B&H Photo / Amazon
Viltrox EF-FX2 PRO Lens Mount Adapter for Canon EF-Mount to FUJIFILM X-Mount:
B&H Photo
Viltrox NF-FX1 Lens Mount Adapter for Nikon F-Mount, D or G-Type Lens to FUJIFILM X-Mount:
B&H Photo

Flashes
Bolt VS-260F (Save $40):
B&H Photo
Bolt VS-570F (Save $100):
B&H Photo
Godox TT350F (Save $8.90):
B&H Photo / Amazon
Godox V350F (Save $20):
B&H Photo / Amazon
Godox V1Pro (Save $50):
B&H Photo / Amazon / Adorama
Godox V1 (Save $60):
B&H Photo / Amazon / Adorama
Godox V100 (Save $53):
B&H Photo / Amazon
Godox AD400Pro Witstro (Save $110):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $341):
B&H Photo / Amazon
Profoto A2 Connect Kit (Save $100):
B&H Photo
Profoto A10 AirTTL-F (Save $154):
B&H Photo / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2026
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 44 Comments

OL: Viltrox 56mm f/1.7 Review – Almost Record Setting Resolution

Viltrox 56mm f/1.7:  Amazon / B&H Photo

Lenstips published its full review of the Viltrox 56mm f/1.7, which was launched a bit ago. You can read the full review here or check out the excerpt below:

Once again we noticed an attempt to break the resolution record and make it on the podium; it wasn’t successful but impressive anyway, along with very good performance in the most of other testing categories…sensational price/quality and price/performance ratios

Pros:

  • shapely, lightweight, handy casing,
  • sensational resolution in the frame centre,
  • very good resolution on the edge of the frame,
  • imperceptible longitudinal chromatic aberration,
  • practically zero lateral chromatic aberration,
  • lack of any distortion problems,
  • low coma,
  • moderate astigmatism,
  • nice out-of-focus areas,
  • silent autofocus,
  • low focus breathing,
  • sensational price/performance and price/quality ratios,
  • 5-year warranty period.

Cons:

  • distinct vignetting in RAW files,
  • performance against bright light could have been better,
  • autofokus accuracy leaves a bit to be desired, especially when you attach the lens to older bodies.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in 3rd Party Lens| Tagged , , , , , , , , | 20 Comments

LT: Fujinon XF 23 mm f/2.8 R WR Review – A Sharp Pancake Lens


Fujinon XF23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

Lenstips published its full review of the Fujinon XF23mm F2.8 R WR that was launched alongside the Fujifilm X-E5. You can read the full review here or check out the excerpt below:

Pros:

  • shapely, lightweight and solid barrel at the same time,
  • excellent image resolution in the frame centre,
  • good resolution on the edge of the frame,
  • slight longitudinal chromatic aberration,
  • imperceptible lateral chromatic aberration,
  • lack of any more serious distortion problems,
  • low astigmatism,
  • sensible appearance of out-of-focus areas for these parameters.

Cons:

  • distinct vignetting in RAW files,
  • high level of focus breathing,
  • culture of work of the autofocus mechanism leaves a lot to be desired.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji lenses| Tagged , , , | 30 Comments

Fujifilm Will Expand Instax Film Production by 10% in 2026


Fujifilm Reinforces Production Facilities for instax Films
5 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 10%

TOKYO, December 18, 2025 – FUJIFILM Corporation announces a 5 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax films. In order to cater to the global demand increase for the instax series, Fujifilm working to expand the production capacity of instax film. The newly enhanced production facilities will begin operations in stages from spring 2026 and are expected to be fully operational by autumn 2026. When the new production lines go fully operational, instax films’ production capacity will increase by approx. 10% compared to FY2025.

Since its launch in 1998, instax has continued to evolve through product development that incorporates the latest trends and technologies. It becomes a global brand available in more than 100 countries worldwide. The instax series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and a palm-sized camera. Furthermore, with the introduction of the event application “instax Biz,” which enables shooting and printing with original design templates, the usage of instax products has extended to business applications.

To meet the growing global demand, we have been continuously investing in production facilities for instax film since 2022. Combining the investment of 2 billion yen announced in 2022, the 4.5 billion yen investment announced in 2023, and this latest investment, the cumulative investment instax film production facilities now totals around 11.5 billion yen. As a result, production capacity for instax film will increase by approx.50% compared to FY2022.

Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax instant photo system that allows people to enjoy on-the-spot photo printing.

Overview of the capital investment
Company Name
Ashigara Site, Kanagawa Factory, FUJIFILM Corporation

Location
210 Nakanuma, Minami-Ashigara-shi, Kanagawa, JAPAN

Total Investment Amount
Approx. 5 billion JPY

Main Investment Details
Building new production lines for instax  films, and other accompanying facilities

Operation commencement
Due to go operational in stages, starting in the spring of 2026

Fujifilm Instax cameras can be found at B&H Photo and Amazon

Posted in Instax, Press releases| 35 Comments

Fujifilm X-T30 III Firmware 1.01 Released


Fujifilm X-T30 III: B&H Photo / Amazon / Adorama
Fujinon XC 13-33mm f/3.5-6.3: B&H Photo / Amazon / Adorama

Fujifilm released firmware update 1.01 for the Fujifilm X-T30 III, which you can download here.

The firmware update Ver.1.01 from Ver.1.00 incorporates the following issue:

  1. The LCD color tone is optimized to produce more neutral colors.

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fujifilm X-T30 III| Tagged , , , , , , , | 1 Comment

7Artisans 6mm f/2.0 Announced


The 7Artisans 6mm f/2.0 has been announced and is now available from B&H Photo.

Specifications:

  • Focal Length: 6mm (APS-C)
  • Aperture: f/2.0
  • Field of View: 220°
  • Focus: Manual Focus
  • Mounts: Fujifilm X, Sony E, Nikon Z, Canon RF, MFT







Please don’t forget to follow us on FacebookTwitterInstagramYouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in 3rd Party Lens| Tagged , , | 31 Comments