Category Archives: Press releases

Updated Fujifilm July Lens Roadmap Revealed: Updated

FUJIFILM Corporation (President: Kenji Sukeno) has released an updated roadmap of interchangeable lenses for the X series of mirrorless cameras. The latest roadmap adds three new lenses: the compact, lightweight and stylish semi-wide angle lens “XF23mmF2 R WR”, the compact mid-telephoto lens “XF50mmF2 R WR” and the mid-telephoto 1:1 macro lens “XF80mmF2.8 R LM OIS […]

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Cameraworld Jumped The Gun on The X-T 2 Announcement

Looks like Cameraworld wanted to get a jump on preorders… Update 5:00 A.M EST: I started review/preview/hands-on rolling post and pre-orders are now available. https://youtu.be/e27d1G6jgIg Press Release: FUJIFILM have announced the ultimate mirrorless digital camera FUJIFILM X-T2 that delivers creative perfection. The Fujifilm X-T2 offers outstanding image quality with FUJIFILM’s colour reproduction formulated over 80 years, […]

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New SAMYANG 50mm F1.2 AS UMC CS

Kind of an interesting lens because there are a few reviews on the web of it, but I can’t find it anywhere on Amazon (has the generic, but not the Samyang), B&H Photo, or Adorama. Translated: Kenko Co., Ltd., the sale of South Korea · Samyang Optics Co., Ltd. of the interchangeable lens “SAMYANG 50mm F1.2 AS UMC CS”, will start […]

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Fujifilm X-Photographers Behind The Frame

I just binge watched Fujifilm’s X-photographers – behind the frame series and it is compelling, but I wish they were released in batches because they are very short (about 2 minutes). If you are already a Fujifilm fan the quotes in the videos will probably resonate with you, but if you are considering switching to Fujifilm these […]

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Portraits of Love

Fujifilm, Sony, Nikon, Panasonic, Ricoh, Canon, Samsung, Sigma, Tamron, EyeFi, and Digital Photo Academy, sponsor the Portraits of Love project along with the USO and PMDA, which is a project that tries to capture a memory for soldiers to take with them when they are deployed. If you have the time/resources/skill it is a worthy cause to donate too. Alpha universe has and […]

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Fujifilm Adelaide Central Market Photo Walk with Photoco

Photoco alongside Fujifilm Australia will be conducting a free Adelaide Photo Walk at Adelaide Central Market on Tuesday 21st June. During this exclusive event, 25 people will have the opportunity to try out the range of X Series gear including the new Fujifilm X-Pro2 and X70. You will also be taught practical and technical photography skills by […]

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