Fujifilm Updates Smartphone App “instax UP!™” to Significantly Improve Scan Accuracy of instax™ Prints

Fujifilm Updates Smartphone App “instax UP!™” to Significantly Improve Scan Accuracy of instax™ Prints
AI-powered recognition enables easier digitization of instax^™ prints via the smartphone app

Tokyo, March 3, 2026 – FUJIFILM Corporation announced a major update to its instax^™ smartphone app^*1 “instax UP!^™,” to be released on March 3, 2026.

“instax UP!^™” is a dedicated smartphone app that digitizes instax^™ prints taken with instax^™ series cameras and smartphone printers. Users can scan instax^™ prints including instax^™ frames on their smartphone and convert them into digital data. In this updated version, AI has been adopted in the scanning function, significantly improving scan accuracy and enabling easy, clean digitization of instax^™ prints regardless of background color or print orientation.

Since its launch in March 2023, “instax UP!^™” has been available in more than 100 countries worldwide and has been well received for enabling users to easily digitize instax^™ prints and share them on social media. In addition to the real-life experience of “taking a photo and giving it on the spot”, more users are enjoying sharing and expressing their memories digitally. In particular, the “Box View” mode, which allows scanned instax^™ prints to be freely arranged and shared on social media in a preferred layout, has been especially popular among users.

Fujifilm has continuously updated “instax UP!^™” to further enhance enjoyment of collecting instax^™ prints. In March 2024, an Album function was introduced to organize scanned images, followed by instax Days^™ in September 2024, which allows users to view scanned images on a calendar.

In this latest update, AI, developed using Fujifilm’s proprietary image analysis technologies, has been adopted in the scanning function, enabling more accurate recognition of instax^™ prints. As a result, the scan success rate of over 90% has been achieved, significantly reducing the need for rescanning and providing a more comfortable digitization experience.

Accurate scanning is now possible even in previously challenging situations, such as on backgrounds with colors similar to the instax^™ frame or on the palm of a hand. In addition, instax^™ prints can now be scanned from any orientation, allowing users to scan without worrying about print alignment.

Furthermore, the updated app supports the transfer of not only still images but also videos, including videos captured with the hybrid instant camera instax mini Evo Cinema^™, helping to ensure a smoother and more enjoyable user experience.

Fujifilm will continue to expand the world of the instax^™ instant photo system that allows people to enjoy on-the-spot photo printing.

*1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

1. App Name, Price, Release Date

2. Details of the Update

(1) Easy and high-quality scanning with AI, regardless of background
AI, developed based on Fujifilm’s long-standing image analysis expertise, has been adopted in the scanning function. Even in difficult situations—such as combinations of white instax^™ frames and white backgrounds, or when scanning on the palm of a hand—the app accurately recognizes instax^™ prints and converts them into clean digital image data. This allows users to digitize and share instax^™ prints in a wider range of everyday scenes.

Accurate scanning even on backgrounds with colors similar to the instax^™ frame or on the palm of a hand

(2) Scan instax^™ prints from any orientation
With improved scan accuracy, instax^™ prints can now be scanned from any orientation. Users no longer need to align prints in a specific direction, enabling smoother and more intuitive scanning.

instax^™ prints can be scanned from any orientation

(3) Transfer still images and videos from instax^™ series apps
The transfer function has been updated to allow instax^™ prints captured and printed with hybrid models, smartphone printers, and palm-sized cameras in the instax^™ series to be transferred from each product’s app to “instax UP!^™”. In addition to still images, videos are now supported.
Videos captured with the hybrid instant camera “instax mini Evo Cinema^™” can be transferred from the product app to “instax UP!^™”. Transferred content can be viewed in two modes:

• Box View, which displays instax^™ prints as if they are tossed into a box.
• List View, which displays instax^™ prints at even distance in a list.

In List View, video thumbnails display playback duration, making it easy to distinguish videos from still images.

How to Transfer Videos from the Smartphone App “instax mini Evo Cinema^™”

3. Promotion of instax UP!^™
The dedicated “instax UP!^™” website will be refreshed to introduce the app’s features, including the latest update. In addition, “instax UP!^™” will be promoted through flyers included with instax^™ cameras and printers, individual film packaging, and each product’s dedicated app, appealing to all instax^™ users to further enjoy their photos after printing.