The P&I Expo has just started and will run through July 19th. Some photos of Fujifilm’s booth were shared on Weibo. You can see the images above and check out a translated summary of the booth below:
[Virtual Tour of the P&I Expo]
Fujifilm arguably had the largest booth at the show, with their “entire family on display.” The most eye-catching elements were the giant transparent camera at the entrance and the family photo zone showcasing the whole Fujifilm lineup. From the stylish X100VI to the newly announced X-E5, the most buzzworthy model was clearly the X-Half. Naturally, Fujifilm also featured its high-end GFX medium format cameras, including the recently popular GFX100RF. At the center of the booth, we also spotted the yet-to-be-officially-released GFX ETERNA, a medium format cinema camera paired with a 32–90mm cine lens—truly attention-grabbing.As in previous years, Fujifilm set up various themed shooting zones so visitors could try out different models firsthand. Whether it’s the medium format line, the new X-series bodies, or hot models like the X-Half, attendees had the chance to get hands-on with the gear.
The Fujifilm booth also showcased disposable film cameras and Instax products—an absolute paradise for analog photography lovers. The self-service film vending machine on-site attracted the biggest crowd, and once you see it, you’ll probably feel tempted to make a purchase too.
via weibo
