Fujifilm X-Half Frame Listed on B&H Photo

B&H Photo listed the Fujifilm X-Half Frame here, so it looks like Fujifilm plans to sell the camera in the United States. Since this camera is classically styled, it might help reduce demand for the X100 from the TikTok crowd, which is largely buying cameras as fashion accessories. I am sure Fujifilm wanted this to be a budget camera, but it might come at a premium initially.

What we know

  • Fujifilm Half-Frame Camera
  • Dimensions 105.8. 64.3mm
  • Optical viewfinder
  • 1-inch Sony Sensor now seems confirmed by the lens size
  • 2.7x crop Factor, so probably a 10-18mm lens, but I would venture to guess 13mm, which is why I made it 35mm equivalent in my rendering
  • Fixed f/2.4 Aperture lens
  • The Lens has an aperture ring
  • The only dial is for exposure compensation on top
  • Hot shoe on top
  • Flash on the front
  • Vertical LD, which I rendered first here
  • Made in China

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