Limited release of instax mini Evo ™ PINK Asia

FUJIFILM INSTAX WIDE EVO Hybrid:
B&H Photo / Amazon / Adorama

A special color is now available for the hit model of the instax ™ “Cheki” series
Limited release of instax mini Evo ^™ PINK
The “Takeda Reo Edition” will also be released to commemorate professional golfer Takeda Reo’s annual queen status!
FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) will release a special color “PINK” of the instax ^™ “Cheki” hybrid instant camera “instax mini Evo ^™ ” (hereinafter “mini Evo”) in limited quantities in Japan on February 28, 2025 ^*1 .

In addition, to commemorate professional golfer Rio Takeda, who is a sponsored player of FUJIFILM Holdings Corporation, winning the “2024 JLPGA Mercedes Ranking,” which evaluates overall performance throughout the year, the “Leo Takeda Edition” will be released in limited quantities on the official FUJIFILM shopping site “Fujifilm Mall” on February 28, 2025. The “Leo Takeda Edition” is a model that includes a special color “PINK” “mini Evo” with a strap with Takeda’s name and a Cheki print ^{™ autographed by Takeda.}

The “mini Evo”, released in 2021, is a hybrid instant camera equipped with digital technology that supports card-sized “mini format film”. It is a two-in-one camera that can also be used as a smartphone printer, and has been a huge hit globally since its release due to the advantages of both analog and digital. It is equipped with 10 lens effects such as “soft focus” and “light leak”, and 10 film effects such as “monochrome” and “retro”. By freely combining lens effects and film effects, you can achieve 100 different shooting effects and express the scene as you feel it with Instax Print ^™ . The camera body has a luxurious classic camera design, and features an analog operation feel of the lens dial, film dial, and print lever designed with attention to detail such as operation sounds. In addition to the current “BLACK” and “BROWN”, the special color “PINK” is now available. With a rich color lineup, you can enjoy colors that suit each individual’s style.

Fujifilm will continue to expand the world of the instax ^™ instant photo system, which allows users to enjoy printing photos immediately after taking them .

*1 The product will also be sold at Fujifilm’s official shopping site, Fujifilm Mall, as well as at major electronics retailers.

Notes

1. Product name, release date and price