Fujifilm released GFX Story #1 to celebrate the launch of the Fujifilm GFX100 and in it, they double down on their large format claims by saying,
“To this day, there are still people that practice photography with the medium and the large format films. The main reason for this is the image quality. But in terms of resolution, the current 44 x 33mm format surpasses that of the 6 x 4.5 and even the 8 x 10. There still is the unique color reproduction of the silver halide films, but if the medium and the large format is designed for large prints, then there is no point in seeking historical ground to call what format GFX is. Because with the GFX100, we can have the prints even larger. “
but of course, the Fujifilm GFX100 is must faster and easier to work with than old medium format and large format cameras. There has never really been a camera quite like the GFX100 on the market before with smaller 35mm sensor cameras being limit and larger sensor camera being few and far between that Fujifilm thinks the naming conventions should change.
Fujifilm thinks that the launch of the GFX100 will be similar to the X-Pro2, where photographers finally noticed that Fujifilm could make a snappy usable camera in addition to providing great image quality. Personally, I think that time was more around the end of the Fujifilm X-T1’s lifetime because firmware updates improved the camera soo much, but this is their story so you can read their side of it here.
“To put simply, the GFX100 has the agility like the X-T3 and achieves the descriptive power like the 8×10. There have never been a system like this before. This is a whole new experience.”
To enjoy the GFX100’s performance leap you must update all of your lenses to their latest firmware 1.10.
- GF 23mmF4 R LM WR – 0.140 sec
- GF 45mmF2.8 R WR – 0.183 sec
- GF 63mmF2.8 R WR – 0.186 sec
- GF 110mmF2 R LM WR – 0.208 sec
- GF 120mmF4 R LM OIS WR Macro – 0.181 sec
- GF 250mmF4 R LM OIS WR – 0.212 sec
- GF 32-64mmF4 R LM WR – 0.168 sec
Fujifilm GFX News, Rumors, and Collaboration
Fujifilm GFX Owners Group
Fujifilm GFX Page
Follow Fujiaddict on Facebook, Twitter, Instagram, and YouTube
Fujifilm GFX100 (Preoders):
B&H Photo / Amazon / Adorama
via Fujifilm
