Fujifilm released a set of mash up videos showing how the GFX is being used with NOVOFLEX adapters and Wescott LED lighting. The final video is a pretty typical fashion shoot so I am not sure why they called it a mashup. If Fujifilm continues producing these in the future it would be great if some were in English or at least came with English subtitles.
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Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Fujinon GF 110mm F 2 R LM WR: B&H Photo / Amazon / Adorama
Fujinon GF 23mm F 4 R LM WR: B&H Photo / Amazon / Adorama
Fujinon GF 63mm F2.8 R WR: B&H Photo / Amazon / Adorama
Fujinon GF 120 f4 R LM OIS WR Macro: B&H Photo / Amazon / Adorama
Fujinon GF 32-64mm f4 R LM WR: B&H Photo / Amazon / Adorama
https://www.youtube.com/watch?v=b0BQHq-NJjw
