FujiCast 166 Part 1 Interview With Marketing Manager Andreas Georghiades: Fujifilm X-H2 Coming With Next Generation Sensor and Processor, Japan vs China, Outdated Lenses, and More

4 years ago

Fujicast is back again with Manager Andreas Georghiades (1, 2, 3, 4). You can listen below or read my summary the podcast is 1h 22m long:

Ask Andreas Summary

Will be split across two weeks

X-E4, XF27mm f/2.8, XF70-30mm, and GFX100S was announced last week

Fujifilm is trying to make the X-E line an interchangeable X100

XF27mm f/2.8 now has an aperture ring which makes the focus ring smaller

XF-70-300mm gives you the possibility to get extend your range up to 900mm with a teleconverter

New firmware updates weren’t spoken about much

GFX100S is about the size of a GFX50S without the hump on the back

The GFX100S can either be viewed as an improved GFX50S or a shrunken down GFX100

GFX100S is a huge deal for Fujifilm and should be available from March

GF80mm f/1.7 is a stunning portrait lens for people that want the creamiest bokeh

It took 4 years this month to go from GFX50S to GFX100S

Fujifilm released some massive updates for the GFX100 and its good to see this camera come along because it reinvigorates the range

Everyone wants everything as soon as they can have it and Fujifilm doesn’t hide things from customers and they confirmed a next-gen X-H2 is coming when there is a leap in technology.

New X-H2 will come when a new sensor and processor come out if you read between the lines of what has been said, but he has no information about when it will come

The 26MP sensor has been around a while so we might see a new sensor and processor soon

X-T3 could be viewed as a stop-gap to the X-T4 so the next generation should have a new sensor and processor

GF80mm f/1.7 is slightly smaller and slightly cheaper than the GF110mm f/2

TCL and WCL for X100 have no known plans to be updated

Accessories aren’t discussed much during product meetings and this is the first time he’s been asked if there is an update coming for the TCL and WCL

Some put the TCL and WCL on the Fujifilm X70 but it was never designed for that

Firmware updates are a commercial decision so firmware updates are not based on a schedule

Fujifilm thinks about how many cameras are out there, how long will they be used for, and how long will they be sold for to decide what firmware updates to push out

Firmware development happens between the development of cameras so it isn’t as simple as a copy-paste job

Andreas Georghiades would love an X80 but no news to share

When the X70 was launched in 2016 it didn’t sell well, but some people got it

In 2016 Fujifilm also had to deal with the earthquake to prioritize what to put resources towards due to the sensor shortages

This all makes it hard to justify making a camera like the X80 to the people that assign resources since the camera never did well

Fujifilm doesn’t do IR conversions

China and Japan both have the same quality controls for manufacturing

Made in Japan isn’t really a big deal anymore and it hasn’t been in 20 years

China makes some of the best stuff today

You should take comfort in Fujifilm updating lenses like the XF10-24mm and XF27mm so they have already started updating dated lenses

Fujifilm has opened their protocols for third parties, but can’t say what third parties are doing with them

When cameras get popular more adapters are created and the GFX has a ton of smart adapters so third parties will likely make lenses for the GFX

Lenses are most affordable to make when they can reuse the design on the bodies of 3-4 manufactures

Fujifilm GFX100S: B&H Photo / Amazon / Moment / Adorama

Fujifilm GFX100: B&H Photo / Amazon / Adorama

Fujifilm GFX50R: B&H Photo / Amazon / Adorama

Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

Fujinon GF80mm f/1.7: B&H Photo / Amazon / Moment / Adorama

FujiCast 166 Part 1 Interview With Marketing Manager Andreas Georghiades: Fujifilm X-H2 Coming With Next Generation Sensor and Processor, Japan vs China, Outdated Lenses, and More

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