Dear Customers
We would like to express our sincere gratitude for your continued patronage of Fujifilm products.
Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) will revise the prices of some of its digital cameras, interchangeable lenses, instant cameras, and smartphone printers starting Thursday, October 1, 2026. While we have strived to absorb costs through improved production efficiency and cost reductions amidst the recent surge in material costs, manufacturing costs, and logistics costs, it has become difficult to absorb these increases through corporate efforts alone. Therefore, we will revise prices as described below. We kindly ask for your understanding and forgiveness.
We would appreciate your continued patronage of Fujifilm products.
| Revision date | Target Products | Revision rate | |
|---|---|---|---|
| October 1, 2026 | digital camera | GFX100 II, GFX100S II, GFX100RF, X-T50, X-T50 XC15-45mmF3.5-5.6 OIS PZ lens kit, X-E5, X-E5 XF23mmF2.8 R WR lens kit, X100VI |
Approximately 6% to 15% |
| Replacement lenses | XF500mmF5.6 R LM OIS WR | Approximately 12% | |
| instant camera | instax mini LiPlay ™ , instax mini LiPlay+ ™ , instax mini Evo ™ , instax mini Evo Cinema ™ , instax WIDE Evo ™ |
Approximately 6% to 23% | |
| Smartphone printer | instax mini Link 3 ™ , instax SQ Link ™ | Approximately 7% to 12% | |
* This is the revision rate (price increase rate) relative to our shipping price.
