Fujifilm released updated shopping site terms in Japan designed to prevent camera scalping. Fujifilm will run lotteries like they did for the limited edition X100 for high-demand products to ensure that genuine Fujifilm customers get cameras. I tried to win one of the limited edition X100 cameras when Fujifilm last ran a lottery and I wasn’t impressed with their ability to run one so I hope they have learned from their past errors. The translated press release is below:
Notice of changes to the terms of use for the official shopping site for photography-related products
Dear Valued Customer,
We would like to express our sincere gratitude for your continued patronage of Fujifilm products.
Currently, Fujifilm Mall, the official shopping site for photography-related products, is experiencing difficulties for customers who need products to obtain them due to large-scale purchases that appear to be for the purpose of resale. In order to improve this situation, Fujifilm Imaging Systems Co., Ltd. has added Article 8, “Prohibition of purchases for the purpose of resale,” to the Fujifilm Mall terms of use today.
Important points regarding Article 8 of the Fujifilm Mall Terms of Use: “Prohibition of purchases for the purpose of resale”
In order to better provide products to customers who need them, we have newly specified the following actions as prohibited and have stated that if any such actions are confirmed, we may suspend your “FUJIFILM Members” account.
Prohibited acts
In addition, Fujifilm Mall will use a reservation and lottery system to sell products that are expected to be ordered in large numbers, in order to prevent commercial resale. We may directly or in cooperation with major EC malls request that those who are listing Fujifilm products that appear to be resale products on major EC malls remove their listings. We will continue to make efforts to deliver our products to customers who need them.
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