PW: Fujifilm New Year’s Card Overview 2025 Presentation – GFX, X100VI, Instax, Growth, Strategies, and More
Phileweb published a summary of the Fujifilm New Year’s Card Overview 2025 Presentation with Fujifilm Imaging Systems President Matsumoto that you can read in full here or check out the key points below:
- Digital camera sales have been strong including the X100VI, X-T50, and GFX100SII
- The supply/demand balance has been restored from the disruption of COVID
- The Hello GFX program was a success with 6k vistors accross six citys with 60% being in their 20-40s and 70% of visitors having their first GFX experience
- Fujifilm also held a photography constest in Japan that saw submissions increase from 6k to 7k
- Interest in photography is growing among most age groups
- Instax continues to perform well even with gen Z
- Fujifilm is also looking to expand B2B
- Fujifilm is continig to promote printing services
- Domestic customers suffered supply issues for a while but the yen stabilizing has helped increase domestic supply to satisfy demand
- Some products like the X100VI are still experiencing supply and demand mismatches
- Instax was experiencing domestic shortages, but Fujifilm stopped selling double packs which helped
- Smartphones are still impacting photography because they have made photography easy and accessible
- People that want an emotional photo are moving to Instax and Film while those that want a beautiful photo with more depth are moving to mirrorless
- The boost in demand globally might be tied to supply problems and it takes time to make the capital investments to produce more
- Instax started as a boom in Korea, then China, then Japan, before going global
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