Camera Jabber interviewed Fujifilm at Photokina and they once again reaffirmed that they have no plans to develop a full frame system. Fujifilm’s stated reason for not wanting to develop a full frame system at this time is that “bringing out a full-frame system would be telling its users that APS-C isn’t good enough, and the company just doesn’t believe that.” You can read the rest of the interview at Camera Jabber.