The FUJIFILM GFX100RF Won “Best of the Best Award.” and 27 Products Received The Globally Prestigious “Red Dot Design Award”.

By Louis Ferreira | Published: May 18, 2026


The FUJIFILM GFX100RF, a digital camera with an integrated lens, has won the “Best of the Best Award.”
27 products received the globally prestigious “Red Dot Design Award”.

Fujifilm Holdings Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Teiichi Goto) is pleased to announce that 27 products from a wide range of business areas, including the “X Series” and “GFX Series” mirrorless digital cameras, the instax ™ “Cheki” series *1 instant cameras , medical equipment, and production color printers, have received the “Red Dot Design Award: Product Design 2026,” organized by the Design Zentrum Nordrhein Westfalen, based in Essen, Germany. In particular, the lens-integrated digital camera “FUJIFILM GFX100RF” won the “Best of the Best Award,” the highest award of the competition.

The Red Dot Design Award is an international design award established in 1955. It is awarded to outstanding products that are judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability. The Red Dot Design Award is considered one of the world’s three major design awards, alongside Germany’s iF Design Award and the United States’ IDEA Award (International Design Excellence Award). As a result of judging by internationally active design experts, 27 of our products received the Red Dot Design Award, including the highest award.

In developing all of our products and services, we strive for superior functionality and performance, and we are committed to designing products that maximize these features. Going forward, we aim to create new value in our products by focusing not only on aesthetically pleasing exterior designs, but also on ease of use, comfortable operation, and portability.

Products that received the “Red Dot Design Award 2026” (26 products, excluding unannounced products)

via Fujifilm

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