Fujifilm joins the Content Authenticity Initiative



Membership in C2PA and CAI and efforts to develop a system to provide context and history for digital media

In recent years, it has become an important global objective to work to rebuild trust online by proving the authenticity of photographs, videos and other online content. To further this effort and enable creative and business activities to continue to flourish, Fujifilm has joined two organizations, the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). Fujifilm is collaborating with these organizations in their efforts to ensure that the originator of digital content can be verified online through Content Credentials.[9] Through its association with C2PA and CAI, Fujifilm will assist efforts to develop a system to provide context and history of digital content by providing valuable information, such as the origin and record of content, to the digital file. Fujifilm is committed to ultimately applying this verification solution to its GFX and X series line-up.

New Products

Fujifilm X-T50

B&H Photo / Amazon / Moment / Adorama

Fujinon XF 16-50mm F/2.8-4.8

B&H Photo / Amazon / Moment / Adorama

Fujifilm GFX100SII

B&H Photo / Amazon / Moment / Adorama

Fujinon GF 500mm f/5.6

B&H Photo / Amazon / Moment / Adorama

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Plus our owners’ groups

Fujifilm GFX Owners Group

Fujifilm X-H Owners Group

Fujifilm X-T Owners Group

Fujifilm X-S Owners Group

Fujifilm X-Pro Owners Group

Fujifilm X-E Owners Group

Fujifilm X-A Owners Group

Fujifilm X100 Owners Group

via Photorumors