CineD: Fujifilm X-S20 Designer Interview

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Fujifilm X-S20: B&H Photo / Amazon / Adorama

CineD published an interview with Fujifilm about the design of the Fujifilm X-S20. You can watch the full interview above or read a summary below:

Fujifilm had trouble getting the large new battery into the Fujifilm X-S20 grip so it went through multiple iterations
The Fujifilm cooling fan was a group effort across divisions and users liked it
Fujifilm makes the grip fit large and small hands best by getting the grip into as many hands as they can for feedback
The designer of the X-S20 prefers dial buttons to menus
The designer is most proud of the size she achieved with the X-S20 because it strikes a balance between size and comfort
The designer of the X-S20 has a hard time imagining AI in a camera because she likes the analog film camera feel
The hardest thing about designing the UI is making it easy for users to use
The UI designer responded to a question about AI that “It would be possible to add AI voice controls to the camera” and that he thinks “AI will become a bigger part of photography”
If the UI designer was given the ability to do a ground-up redesign of the UI he would prioritize ease of use and look for feedback from various sources including user feedback which he currently does
The UI designer is proud of the Vlog menu he designed because vloggers often work alone so the LCD selfie screen UI makes life easier for them