Fujifilm Instax Mini Link 2: B&H Photo / Amazon / Adorama
Instax Wide Link: B&H Photo / Amazon / Adorama
Instax SP-2: B&H Photo / Amazon / Adorama
Instax SP-3: B&H Photo / Amazon / Adorama
Released an upgraded version of “INSTAX Biz”, an application that allows you to use INSTAX “Cheki” for event business
Handing out memories at stores, events, and connecting more with customers
Newly equipped with a QR code generation function to further improve convenience
FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Teiichi Goto) is pleased to announce the release of the smartphone printer “Check” * 1 INSTAX Link series (hereafter referred to as “Link series”) compatible event app “INSTAX Biz”. Stax Biz)” will be released on June 26, 2023. This upgraded version will further improve convenience by adding a new function that allows you to generate a QR code*2 within the app and insert it into an original template, thereby further strengthening the relationship between customers and event organizers . We aim to Key visual of “INSTAX Biz”
Since its launch in 1998, the instant photo system INSTAX, which has long been popular in Japan under the nickname “Cheki”, has expanded its lineup from analog instant cameras to hybrid instant cameras and smartphone printers. We have expanded our user base to male and middle class. In 2019, the brand tagline was “don’t just take, give.” to In September 2022, we will release the event application “INSTAX Biz” *3 compatible with the smartphone printer “Link series” , expanding the use of INSTAX to the business field. Already used in more than 50 events in 20 countries around the world.
“INSTAX Biz” is an app that connects to the “Link series” printer via Bluetooth *4 , and provides customers with special instax prints by taking pictures and printing with original design templates for various events. Special memories of the event can be preserved in a form with the added value of original templates and QR codes, which not only improves the satisfaction of visitors, but also increases the effectiveness of advertisements and promotions and leads to digital content. It is effective and allows you to build strong relationships with your customers.
The upgraded version to be released this time has a new function to create a QR code within the app. This makes it possible to create original templates that incorporate digital content more quickly and easily. In addition, since the link destination of the QR code can be changed even after printing, it can be used more easily and timely for information transmission to customers and marketing.
FUJIFILM will continue to expand the world of the instant photo system “INSTAX,” where you can “enjoy printing on the spot”.
Record
1. App name, price, release date
| app name | price | release date |
|---|---|---|
| Smartphone printer “Check” INSTAX Link series compatible event app “INSTAX Biz” |
free download | June 26, 2023 |
2. Features of “INSTAX Biz”
Connect the “Link” series printer and “INSTAX Biz” via Bluetooth. By photographing and printing using an original design template, you can provide instax prints with a special feeling to your customers and effectively guide them to digital content.
(1) It is possible to create original instax prints
Since the original instax print itself becomes a special event-limited souvenir, it will lead to high advertising and promotional effects, such as keeping it in the hands of customers and having it displayed. In addition, from the desire to share special memories with someone, we can expect the spread of information sent by customers on SNS.
(2) Effective guidance to digital content is possible
By providing various content to customers from the QR code printed on the Cheki, we can expect a high customer action rate and be able to guide them to digital content. You can more effectively transmit information to customers, such as PR for your company’s content, membership registration, and questionnaires.
3. How to use “INSTAX Biz”
(1) Create an original frame image on your computer
Create an original design on your computer that you want to make an instax print.
(2) Register an original template in the app
Set the frame image created in advance, QR code, date, etc., and register it in the app as an original template.
(3) Shoot with a smartphone or tablet and print with the smartphone printer “Link series”
Select a template, combine it with the photographed photo, and print it. It is also possible to reprint images that have already been printed.
new function
(4) Confirmation of print results (new function)
4. “INSTAX Biz” introduction example
You can see various introduction examples such as professional sports, theme parks, commercial facilities, tourism business, etc. from the special site of “INSTAX Biz”.
5. About the “INSTAX Biz” promotion
We will revamp the web page dedicated to “INSTAX Biz” and introduce case studies of its use at events as needed. We are also appealing how instax print can be used in business through exhibitions related to events and sales promotions. We will also exhibit at the “10th General Event EXPO” to be held at Tokyo Big Sight from Wednesday, June 28, 2023.
6. About INSTAX “Cheki”
Launched in 1998, INSTAX will celebrate its 25th anniversary in 2023. INSTAX, which started in Japan, has now grown into a global brand that operates in over 100 countries around the world. Not only can you print important moments on the spot, but you can enjoy it as a new communication tool and self-expression tool to convey your feelings.
In addition to analog instant cameras, we have expanded our lineup of hybrid instant cameras that allow you to shoot while viewing the monitor on the back of the camera and select and print your favorite images, as well as smartphone printers that allow you to easily print images from your smartphone on the spot. expanding layers. We are actively expanding services linked to smartphones, such as the “INSTAX UP!” smartphone app that scans the entire frame of the instax print and packs it into your smartphone, and the “INSTAX Biz” event app that can be used in the business field. . In addition, we are actively promoting collaboration in a wide range of fields around the world, such as fashion, music, sports, and games. In the field of sports, we co-sponsor the FUJIFILM INSTAX Undisputed Masters, an international breaking competition, and widely promote the value of INSTAX.
