Zack Arias did his lengthy Onelight X Talk in Mumbai, India and Fujifilm shared the almost 3-hour talk. Below is what he covered if you do not have time to watch it all. Overall it is a great instructional video and the first is probably more important to watch than the second because he dissects quite a few impressive photos. The second half is largely explained in the text and he walks the audience through producing a shot.
An equation that relates the intensity of a light source to the illumination it produces at a given distance.
Light diminishes over distance in accordance with the Inverse Square Law, which state that doubling the flash to subject distance reduces the light falling on the subject to one quarter.
Light falls off franticly close to the light source then gradually away from the light source.
Light falls off at the same rate independent of flash power.
It’s a law. There’s not much getting around it.
ISO
Increasing ISO increases sensitivity to light. Both flash AND ambient together. Not independently from each other.
As ISO goes up, flash power can go down. Lower flash power = less battery consumption
As ISO goes up, shutter speeds can get faster
He usually starts changing ISO as he runs out of ambient light.
The Chinese takout cups you put on your flash don’t really work how they say they do so avoid them
Starts off with the Mag Beam and then adds an additional fill light
There really aren’t any rules for portrait photography
Q&A
Shooting a band
When he photographs musicians he listens to their music first to influence the mood of his photo
It can be a good idea to have a band send 10 photos of a band they love and 10 they hate so that he can make something that makes them happy
Do they want to shoot at night/day/location/studio/inside/outside/etc…
Recommended sites or books to look at mood
Zack keeps private mood boards on Pinterest
He categorizes them for influence
This will give you similar pictures that people have pinned
If you put a cover on your umbrella you get a smoother light in the eye catch light
To do a pure white seamless background you should put one light on each side of the background and light it evenly in a way that the subject can not see the lights so that it doesn’t over illuminate them
Inspiration is for amateurs the rest of us just show up and work
Inspiration has to find your while working
When he does his own projects he just photographs whoever is around and they are just for him
He does all personal work in medium format
Why do they sell black background still if you can make a white one black
You might want a soft light on your subject from a big umbrella, but you would need a black background
You can use it for video if you need a black background